Tyler Brooks Founder // Analytive. For the past seven years, Tyler has built a massive following of entrepreneurs, marketers, and salespeople. He’s written hundreds of blog posts on marketing and growth, driven tens of thousands of visitors to client companies, 10x’ed traffic to websites, built lead generation engines for B2B companies, and attracted sales leads for his clients from some of the largest players in the industry including SpaceX, Bentley, Toyota, Boeing, and dozens of others.
How did you start out as a marketer?
I used to do video production for churches and non-profits. When I was in my MBA program I used that experience to get a job at an SEO agency doing video work. After two weeks they ran out of video work, so I could either leave or learn marketing. I jumped in with both feet to marketing.
Looking back what is your hardest struggle when it came to delivering results?
With experience, you’re able to find the right channel or platform to get your message out. If you pick the wrong channel, you’ll struggle no matter how good you are.
How did you get your first client back then, and what kind of service did you do for them?
When I first started Analytive, I just built websites. Then I added SEO services and marketing because that’s where the real opportunity for long-term value add and recurring revenue is.
What do you find most rewarding about what you do?
When you help entrepreneurs grow their businesses, you change their lives and empower them. I love helping grow businesses. Seeing success in our efforts keeps me moving forward.
If you were given the chance to build your career all over again what would you do differently so that you will achieve your dreams faster?
I’d likely try and build a professional network faster. I’d also hire people to teach me digital marketing vs just figuring it out on my own.
Can you tell us about a time where you had to put in significant effort up front and then wait a long time for success?
You’ve been tasked with redesigning the company’s brand strategy from the ground up. Walk us through your process.
Can you tell us about a past situation where you had to juggle multiple projects with competing deadlines?
This is a daily for me. At Analytive we have dozens of projects in play at once. But we have an amazing team that helps get it all done. We’re fully remote, so we must be organized otherwise things fall through the cracks. We use Asana for project management as well as Slack, email, and Zoom often.
What do you do to stay up to date with new marketing techniques?
I read about marketing daily. But I tend to stick more to books than websites. The fundamentals of marketing don’t change much. So I try to spend 80% of my time learning, re-learning, and internalizing the fundamentals. New software and tools change. Persuasion, copywriting, psychology, and sales don’t change nearly as much. So that’s where I focus.
Which one book/blog post would you recommend every Marketer should read?
There are so many good ones. But perhaps the classic “Ogilvy on Advertising” is a good place to start.
What advice would you share with other Marketer’s who want to become more productive?
Don’t just focus on getting more done. Focus on getting the *right* stuff done. What will have the highest impact on your business, your income, and your clients? Focus on those. For everything else, I have a three-step process I use. For every task, I ask these three questions:
Eliminate – Is this something that even needs to be done? Or can I just stop doing it? If I can stop doing it and the company won’t fall apart, I will.
Automate – If it must be done, can I use software/tools to automate it? That way I no longer have to think about it.
Delegate – If I can’t eliminate it or automate it, can I delegate it to our team? Who else besides me could take care of this?
If I can’t eliminate, automate, or delegate it, only then do I take care of it.