Do you a favorite tool or application when you do SEO? There are a lot of available tools to choose from but most likely you have your own favorites. These are the tools you would pick right away when you’re doing work. They make you more productive and make things easier around you.

Just like you these SEO professionals have their own favorite tools and applications in their SEO stack. Let’s check out the tools and applications they often use, they might be your favorites too! Do let us know what are yours too!

I use all of the classics, MOZ, Semrush, etc… We also use virtual website Optimizer for conversion rate optimization, Buzz Sumo is a great tool for content strategy recommendations. – Eric McGehearty

MOZ mostly, but I defer to my team at Anvil for tactics and tools. – Kent Lewis

I use the chrome SEO developer plugin, via Ian Lurie, the QUART method by Alan Bleiweiss and last but not the least; I prefer to hand check the code and the website whenever I see traffic fluctations; especially the moreso when tools like Google Webmaster Console or my analytic platform spit out errors. – Jey Pandian

My favorite SEO tools include, Link Research ToolsScreaming Frog and Google Analytics. I know there are so many different tools in the industry to choose from, but I try to keep my toolbox as light as I can so I can focus on the data. – Frank Scharnell

The two I mentioned above for sure. Also, Pitchbox is amazing for scalable outreach. Absolutely a tool everyone should be looking who does outreach. I’m always in SEMrush. – Bill Sebald

Linkdex, Google Analytics, geckoboard, pipedrive,, wordpress, Moz, ahrefs, exell, followerwonk, Tableau,,, mail chimp, sequel pro, optimizley, goto webinar. – Danny Cave

Still a huge fan of Searchmetrics as I think it is the best platform on the market and has the strongest leadership team and culture. The first thing I use on most projects is probably Screaming Frog. – Stuart McIlreavy

Screaming Frog … I think Google Search Console is criminally underrated – I’ve found some great things for clients by using it. – Steve Morgan

Screaming Frog is one of my favourites but I also get great value from MajesticSEO, aHrefs, SearchMetrics, Kerboo and URLProfiler. – Andrew Steel

Google Search Console is everything to me. I live inside of my dashboards to ensure I know exactly how Googlebot is navigating my site. – Logan Lenz

Moz, Google Analytics, Adwords Keyword Planner, SEM Rush, Webmaster tools, Screaming Frog, Keyword Tool… I’m really curious about STAT but haven’t worked with it yet. They’ve got some really knowledgeable and friendly people over there. – Max Tandefelt

I use of course and then I use tools as,, Screaming Frog etc. – Lars Bachmann

I’m pretty big into SEO tools to get the job done. I couldn’t live without Screaming Frog or SEO Tools for Excel. I use bookmarklets to speed up my common work tasks like Ahrefs & site: / cache: searches, and I really wouldn’t be as excited about doing SEO auditing work without tools like SEMRush or Ahrefs. I also love automation tools. Zapier & IFTTT along with API integrations for Mailchimp make life so much easier as a marketer. I try to automate anything I find myself doing over & over. – Matt Antonino

I prefer to use the word “crutch” as opposed to tools. I don’t like to walk down the street with a crutch, not when I don’t need it. Why SEO-types feel the need to has always baffled me. Expect this tiresome fad of “tool posts” to go away in 2016. – Greg Strandberg

I swear by Raven Tools as a go-too software product. It is great for audits, link analysis, campaign tracking and more. With APIs to Moz for metrics and other platforms for keyword research, competitive research, etc., it is worth much more than the monthly price they charge for the full solution. I’m also still a fan of Market Samurai for keyword research. I’ve found it to be invaluable for uncovering keywords that are less apparent using other means. – Tommy Landry

I’d recommend SEMRush for tracking rankings, and Ahrefs for analysing competition and keeping tabs on any poisonous links pointing to your site that need disavowing. I like Buzzsumo for getting content ideas, and Muckrack for contacting journalists and spotting PR opportunities. – Samuel Miranda

Moz, Majestic SEO, Ahrefs, Google and Bing webmaster tools, various analytics systems, Excel (really use it a lot). Depends on status of my projects and accounts. I always take a quick look at SERPs in the early morning, check industry blogs, try to get something checked off my to-do list by 10 AM. That feels really good and sets the tone for the rest of the day. – Dan Crean

Again there’s too many to count. I love trying out new tools too — although most don’t stick around for more than a few weeks. The core members of my toolkit usually stay the same though. Moz, Google Analytics and Raven Tools are a few of my favourites. We’ve been experimenting with user testing lately as well. Peek is a great service which allows you to try it out for free. I recommend you give it a go — I think you’ll be surprised. – David Vallance

Of course we use all the Google tools: Search Console, AdWords Keyword Planner, Tag Manager, Google Analytics, Google Trends.For reporting we use SuperMetrics, Advanced Web Ranking, Majestic SEO, and the Moz suite of tools.

Tunnelbear is a handy proxy tool for checking international status, and we also use proxies from For site technical reviews, we use the Microsoft IIS SEO toolkit as our site spidering tool. Also, we use Teamwork Projects ( as our in-house project management and time-tracking tool, and it has been a lifesaver. – Gradiva Couzin

Google Analytics is an invaluable tool, as is Google Search Console. You can uncover a whole host of information there. We also use Moz, SEMrush, Ahrefs for different aspects of our campaigns.

I’d finally also say that Excel is probably the tool that I use most. Having a strong understanding of how to work with data is extremely important and you can use Excel to quickly identify opportunities or key performance areas. – Colin Cheng

Ahrefs, SEMrush, DeepCrawl, Buzzstream, Moz, Screaming Frog, Link Profiler… and many more. – Aaron Agius

Aside from Google Analytics, Google Webmaster Tools and others, I do use the Moz suite of tools. It offers great value for money and its tools give you the ability to measure not just the traditional SEO metrics but also more social-related metrics. It’s a shame that the most innovative enterprise SEO platforms such as BrightEdge and Searchmetrics are out of the price range of most smaller companies and agencies. – Daniel Morgan

You can do great SEO with free tools. If you have a good understanding of web analytics, link analysis and technical analysis you don’t need anything else. Most SEOs don’t know web analytics, and that’s the main thing you need to know in order to start and finish an SEO project. When it comes to technical analysis and link analysis, you can use many free tools, but you just need to know what you are doing. – Nuno Hipólito

Well, Advice Local of course. The ability to manage my client’s digital presence from one platform is important and it makes my life much easier. – Bernadette Coleman

Google Search Console’s new Search Analytics feature – it shows you the search terms driving traffic to a page (that Google Analytics continues to hide behind the much-hated “[not provided]”). Moz’s SERP overlay tool. Kerboo’s LinkRisk tool for analyzing toxic backlinks. for seeing page load issues. Google’s structured data test tool. – Michael Cottam

We mostly rely on the Google analytics data and the web master tools data. Apart from that we use Screaming frog, Raven Tools, Open Site Explorer and Hootsuite for Social Media. Of course Excel is our favourite to analyse the GA data. – Bharati Ahuja

My favorite tool hands-down is SearchMetrics. There is so much value in that tool, it’s insane.

Other tools I love – ScreamingFrog, DeepCrawl, Moz’s Pro Tools (especially OpenSiteExplorer), Majestic, and of course my favorite SEO tool – Microsoft Excel. – John Doherty

In terms of SEO I don’t really use anything except for Ahrefs. In fact we’re getting closer and closer to the “ultimate SEO toolset”.

As of now we have the following tools within Ahrefs:
– Backlink checker;
– Rank tracker;
– SEO and PPC competitive intelligence;
– Crawl reports;
– Search for most shared content, etc.

Tim Soulo

I have a few ‘go to’ tools that are in use on a daily basis. Screaming Frog is essential for a quick analysis of websites and on my Chrome Toolbar I wouldn’t be without the Carter Cole extension and the Majestic Backlink Analyser. These are quick, accurate and make life a little easier. – Jonathan Guy

I’d say my top tools for SEO directly are SEM Rush and URL Profiler. They’re both great for doing deep analysis of your own site as well as competitors. They also both have great resources for performing in depth audits. For the not so specifically SEO side, two of my favorite tools are Hemingway App and Workflowy.

I always forward Hemingway App along to anyone even slightly involved with writing copy or editing, as it can really speed up the process of finding pain points in content.

Workflowy is more of a way to keep myself organize. I’ve always been the type of person that works off of lists that are organized by different prioritize and Workflowy let’s me do just that.

It also allows you to build lists within lists, which may sound ridiculous, but is a huge help.

Lastly, I think Moz is a great company. The amount of clout and love they’ve grown is impressive by anyone’s standards.However, I have to say, it’s also misleading to people who are new in the industry. The Moz toolset is fairly basic and it can be hard to realize there’s much better technology out there, when Moz is what you see everywhere. – Peter Attia

MOZ, Screaming Frog, Deep Crawl and aHrefs. – Carla Dawson

SEO Screaming Frog is my go to for most analysis-based things. It’s incredibly powerful, and fits into my workflow pretty well. They’re constantly updating and improving the tool, making a yearly license totally worth it. Highly recommended. – Alex Ramadan

A few of my favorite tools are Moz (for rankings, keyword competitiveness, and backlink data), Link Prospector, BuzzSumo, and our own content topics tool. – Adam Thompson

There are so many it is tough to list them all. Some of the tools we use most often at Elementive to understand how a company’s search efforts are working are Moz and SEMRush. The wealth of information they provide is impressive. Outside of paid tools, though, Bing Webmaster Tools and Google Search Console are quite beneficial to understand how your search marketing is working.

Beyond sort of the more “pure” SEO tools, and given that SEO is trending toward good user experience, there is a lot of value that can be gained from using tools like Crazy Egg or Inspectlet to know how your visitors are moving through the site. Both tools let you look traffic from a particular source (like search) to see what kind of experience they had when visiting their site. – Matthew Edgar

Things are simple for me. I use Google Analytics daily, Screaming Frog and Open Site Explorer weekly, and tools like SEMrush or SpyFu as needed. – Eric Pratum

SEMrush, Yoast SEO, and CoSchedule – social media sites get indexed by Google, too, and sometimes I notice that my social posts (via CoSchedule) rank higher than the actual blog posts. Don’t forget to use SEO in social. LinkedIn is also a great tool. I update my profile a couple of times per month. I think the feed could be more intuitive (it’s not Facebook), but the trends and experts seem to come to me. – Tara Clapper

I’m very simple. I use an SEO plugin on my site called Yoast SEO. It helps me create beneficial keywords and meta descriptions and ensure that my posts use the keywords effectively. There are all kinds of extra features with this plugin as well that allow me to search for keywords etc. – Nora Dunn

WordPress allows you to scale your content very easily. So, I use Yoast for WordPress. Other than that, I use,  SEMRUSH, as well as our SEO tools, MySiteAuditor and – Marvin Russell

The two tools I couldn’t live without are Google Analytics and BuzzSumo. I’ve been certified with Google Analytics for two years and still feel as if I’m barely scratching surface with its capabilities.

The incredible traffic segmentation ability in itself is enough to push this tool to the top of my list. Like most other SEOs, I make very heavy use of tracking URLs that give me exact numbers on how individual campaigns are performing. BuzzSumo is fantastic when it comes to analyzing content and further developing what kinds of content your personas engage with.

I’ll work with our clients to figure out which websites their customers are most likely to be found on. I’ll analyze the top content on those websites taking notes on common topics, themes, structures, of content that performs well. Quality content is as much as science as it is an art. – Chris Long

The tools we use at Klik Proces

A. Ahref + Majestic = backlink checking and value determination

B. our own developed keywords research software + Google keyword planner for keyword research.

C. Rankwatch for keyword tracking

Bart van der Meer

Obviously the usual Google tools. Much of my day will be spent in Analytics, Search Console or Keyword Planner. I have a tool called LinkClump that I use on a daily basis. It makes extracting URLs from your browser to paste in Excel easier.I’ve been a big advocate of it for the last 3 years and almost everyone I’ve introduced to it has said it changed their working life for the better.

For managing my work load I live by Toodledo. I can’t get by in life, both in and out of work, without some form of written brain dump to keep on top of things. On top of those, I have countless tools I use for varying tasks. A few of my favourites are…

Dan Callis

SEMRush is invaluable, and Ahrefs is brilliant for backlinks. However, the guys up the road from us, Screaming Frog, have delivered the most useful tool in the SEO world and they keep making it better. Basecamp and Harvest are what keeps our business together, though. Knowing how much time you’re spending on tasks and how much time you’re wasting on admin is essential to keeping the focus. – Gareth Cartman