17 Nov Top Marketers Share Tips on How to Be More Productive at Work
Do you catch yourself procrastinating at times? Or do you feel like you are not making the most out of your time at work? Sometimes the day just goes by and we feel that we haven’t utilized our time fully. Who wouldn’t want to be more productive at work, right?
Who wouldn’t want to accomplish more within a day? These online marketers share their practices on how to be more productive at work. Let’s read on and see what we can learn from them! Do you have tips on becoming more productive also? Share on the comments down below!
1. Umair Akram is a Digital Marketer and SEO Consultant with having more than 4 years of professional experience in the industry. He have worked with more than 30 companies and helped them increase their sales and profits. He is also the author of his blog "MyTechMag" and write about Blogging,Digital Marketing and SEO Tips.
"Plan everything perfectly and focus on Quality of work, not on the quantity of work. Try your best to satisfy your clients and bring them great results"
2. Chris Dreyer, I began my Internet marketing journey sometime in 2004 working at a small high school in Southern Illinois when the allure of making money online took hold. In the time since, I have been developing the skills and acquiring the experience that have allowed me to build one of the premier SEO agencies (Rankings.io) dedicated solely to attorneys and law firms. (See More: HERE)
First and foremost you have to be passionate about what you do. If you don’t have a love for this kind of work and this industry, it will be much harder to stand out because it does take a significant amount of effort to build something worthwhile.
As long as you have that, my advice would be to choose a niche, a specialization and focus on that. Pick one thing and do that better than anyone else out there. Continue to improve professionally and expand your knowledge.
3. Nate Dame (@SEONate) has led SEO, content marketing, and influencer marketing campaigns for national and international brands. Now a regular speaker and columnist, Nate oversees client strategy and thought leadership for Propecta when he’s not too busy being husband and dad in Lake Geneva, Wisconsin.
Propecta is a leading SEO consultancy and agency trusted by B2B companies, including a few of the world's largest technology brands. With proven people, processes, and tools, Propecta partners with companies to develop and execute comprehensive strategies to build an organic search presence that generates significant revenue.
Organize and think about your day. If it’s a day of meetings, embrace those meetings and get it done. Be all there and invest in those relationships—whether it’s with staff, clients, prospects, etc.
When you have blocks of time to get work done, get the big things done first—those big projects or harder tasks that you tend to procrastinate or put off. Just get it done and move on. Be ruthless with your time in order to use it effectively while, of course, being generous with those around you.
Build great relationships and be as effective as you can with your limited time. There’s never enough time in a day.
Measure what gives effect and stop doing stuff that's not making a difference
Know what you are good at and do more of that
Delegate the rest (if you can)
5. Carla Johnson helps marketers become storytellers. She works with companies to develop frameworks and build teams to tell better stories in order to develop deep relationships with customers and employees, create delightful experiences for audiences and generate top-line revenue.
Her clients include Motorola Solutions, Dell, Emerson, VMware, Western Union, American Express, the U.S. Army Corps of Engineers and other corporate, government and nonprofit organizations.
Break your work down into smaller chunks and prioritize everything. Many people do a lot of work but never feel like they get much done. Or they don't feel like they make progress on the big things.
I prioritize my work for the week and then work on the most important thing until it's done or I can't go any further. Then I move onto the next thing. Just because something's urgent doesn't mean that it's important.
6. Jeet Banerjee is a 23 year old serial entrepreneur, digital marketing consultant, TEDx speaker and best selling author. Jeet began his journey at the age of 17 when he launched a multimedia agency before selling it two years later.
Since then, Jeet has launched a handful of success tech ventures while helping numerous other entrepreneurs find success with their own businesses. When Jeet isn't in the office working on his tech projects, you can find him speaking at events all around the world sharing his experiences and insight on entrepreneurship.
Get organized and prioritize. If you can get your day organized and planned out properly, you will be much more productive. I usually organize my day and prioritize the tasks that I need to get done each day before going out and getting it done.
Eric is also emerging as a recognized expert on content marketing.
He is the lead author of the book The Art of SEO; a columnist and contributor to publications such as Search Engine Land, Moz, Copyblogger, Marketing Land, and Social Media Today; and a regular speaker at industry conferences such as Search Marketing Expo, Pubcon, ClickZ Live, and many others.
That's a broad question! There are so many tips to potentially offer, but let me know go back to something I said in the prior question, that's the notion of being an expert.
If you are going to pursue digital marketing you need to stand out. You also need to invest in publishing content that adds value to the community at large, and that will be seen as valuable by influencers and early adopters (i.e. other experts).
These are the people that can help build your brand. If you can't add value to their day, chances are that you aren't going to get very far.
Close all unnecessary tabs (YouTube, etc). Focus on the game and play.
To be more productive, just get in the habit of doing. When I started my business, I remember it was difficult trying to figure out what to do, so I committed myself to doing six things every day to help grow my business. At the time I really had to think of things to do, but today I probably do a hundred things a day and don't even think about it.
Stop coming up with excuses and hustle. You get in your way more than anyone else.
Block time to do deep work. So many of us go from project to project and fire to fire and nothing ever gets done. We’re really good at putting out fires, but not at doing meaningful work. In my routine answer, you saw I have at least four hours every day where I do deep work. This leads to serious productivity.
12. Gina Horkey is a married, millennial mama to two precocious toddlers from Minnesota. Additionally, she’s a professional writer and an online business marketing consultant with a decade of experience in the financial services industry.
Gina enjoys helping other freelancers gear up to quit their day jobs and take their side hustles full-time. If you’re interested in starting a freelance career, take Gina’s FREE writing course to kick-start yours today! Click here to get the first lesson sent to your inbox.
Just get started. And then keep going. Take whatever your big goal is and break it down into tiny steps. Then cross them off your to do list one by one. You got this. Why not you, why not now?
13. Adam Steele at 22, with no previous business experience, Adam left his day job to chase the dream of business ownership. He started out by peddling Gmail address’ by the bundle. Today, he leads a team of 30+, remote team members, runs 2 successful companies (is currently building 3, 4 & 5) and hosts The Steele Entrepreneur Show.
When not working his face off, he can be found rolling on the Jiu Jitsu mats, tinkering in his garden or with his nose in a book. Adam's mission is to share his experiences, past and present, with anyone audacious enough to want to be great.
Read the Effective Executive by Peter Drucker and introduce more discipline in your life outside of work. It will creep into your work life too.
14. James Norquay founded Prosperity Media in 2012 after working in the SEO & Content Marketing space for over 10+ years in Australia and the US.
James started working in digital marketing by developing his own network of content websites which went on to generate well over 22 million unique visitors from organic search with a strong focus on the US market. These websites were later sold on to a US media company.
James then moved into enterprise level consulting working for large businesses such as Virgin Mobile, Optus, David Jones, Woolworths, BWS, Apparel Group, Maurice Blackburn, Slater & Gordon, Travel NT, Citi Bank and many more large scale Australian and global businesses to drive SEO and inbound marketing growth.
Use project management tools like Trello and Asana, keep your calendar filled daily and ensure you get things done.
15. John McElborough (@johnmcelborough) is one of the UKs most in demand digital marketers. He has delivered on search, paid media and conversion optimization campaigns for some of the UK’s most recognised brands as well as helping thousands of smaller businesses and start-ups succeed online through his writing, training and consultancy. He currently runs the online advertising agency Inbound360 and blogs at johnmcelborough.com
Focus on what you do well until you're the best at it.
If you want to improve something, measure it. I think the free version of RescueTime can help you with that.
Don’t be afraid to try something new.
Set realistic weekly goals. And stick to it.
Forget about making something perfect. I've suffered with perfectionism my entire life and as a result wasted years of valuable time that I can never get back. Do the best you can for each task and accept that good enough is good enough.
The first step is to close Facebook and get to work. Yes, I know this is hard…The second step is that while you're working, you have to find a way to amuse yourself with your work. If you don't, you will burn out. As I said above, I have been at this for 5 years with a vacation of no longer than 6 days.
Fortunately, not only do I find my work amusing, but I also make sure to keep myself amused. I have not yet met the ideal of doing a job you love so much it doesn't feel like work, but I am pretty close.
Don't try to do everything. Make a list of goals and break them down step-by-step. Focus on a step at a time, because no successful business was built in a day.
Also, don't try to do everything when it comes to marketing. Focus on where your audience lies and what will get their attention.
Whether it be through content, email, social media; figure out what will make the most impact with those who will eventually be your loyal buyers, and focus your marketing methods on that.
22. As CEO of Globe Runner, Eric McGehearty goes above and beyond in order to achieve quantifiable results for clients. Founded in 2009 during a devastating economic slump, Globe Runner is one of the fastest-growing online marketing companies in Texas, and now employs a team of twenty elite individuals.
Beyond direct results, Eric pushes the boundaries when it comes to what a business can achieve in the public sphere. He’s a firm believer in conscious capitalism, and works to ensure that anyone in association with Globe Runner gains from that relationship – whether it’s a client, an employee or a vendor.
It's time, we as an industry, stop trying to outwit Google algorithm and instead focus on our clients to develop an authentic and strong digital presence.
23. Kent Lewis is President and Founder of Anvil, a consultancy specializing in measurable marketing that moves businesses forward. Under his leadership, Anvil has been recognized as an Inc. 5000 fastest growing private company as well as most admired, most philanthropic and a fastest growing company by and Portland Business Journal.
Lewis’s industry recognition and awards include Portland Business Journal’s Top 40 Under 40, Top 25 Most Influential Pay-per-Click Experts and American Marketing Association Marketer of the Year.
Be drug-free, alcohol-free and nicotine-free and set daily objectives. Every night before I go to sleep, I set 3 objectives for myself to complete for the next day.
It doesn't matter how big or small those objectives are, just that you complete them. One week of completion does nothing but 2 months or 3 months up to a year, believe me when I say, you will reap huge dividends.
The best tip I can give to any consultant is to manage your time better and execute. I’ve found the best way for me to be productive is to build my workflow so I can manage my time better every day, so I can layout a plan and execute. Not to mention crossing out these tasks makes you understand how productive you’re being.
Stop multi-tasking. That’s a killer. At some point it became a badge of honor to be a good multi-tasker. I haven’t met a productive multi-tasker yet!
27. Alex Johnson is the founder of ThinkTraffic.co.uk, a UK based SEO and online PR agency who specialize in working with small businesses. Alex loves helping small businesses to get started online, he is also an expert in traffic generation and conversion rate optimization and loves every aspect of online business.
Get your data organized! In SEO there is so much data to keep on top of, and keeping track of what you're doing and how each task is progressing is essential. At Think Traffic we are relentless in our organization of data.
If you have multiple members of staff this is even more important. We share all data via either Google docs or Buzzstream for outreach and PR and it is organized in such a way that if anyone is off sick or on vacation, anyone else can jump in and see exactly what is going on.
Having spoken at events across the UK and USA on topics of data driven SEO, data journalism and growth marketing he is a proponent of holistic digital marketing, innovation in SEO and high growth marketing. You can read his blog growthbydata.com or follow his tweets at @dancave.
Experiment. Seek out innovative ways to do things with new technology, and look to other disciplines to see what they are doing well and adapt it to your own needs. I use Trello for team coms and planning, if that helps.
By utilizing social media, SEO and content management tools and strategies, companies are able to boost up their branding and engagement with their customers.
I know you have lot's of ideas popping out and floating inside your mind every time. It can be overwhelming. The tendency is to try to execute as many as possible. Try to focus on just a few. Eventually, you'll realize that the rest of your brilliant ideas will just fall into place.
A lifelong devotee of style, she knows instinctively what the luxury consumer wants to see and hear, and from her experience working with high-end designers, artists and manufacturers, she knows how to deliver it in a way that keeps people talking. (from: About)
Set your schedule. Define your work hours and milestones. Don't leave your work space until milestones are met. It's really that simple. Now, if you've got a Grandmother like I had…they will not understand. You will simply need to steer clear of working in front of them.
31. Fitz Gerard Villafuerte, RFP is a civil engineer who decided to quit the corporate world back in 2003 to pursue entrepreneurship.
His blog Ready To Be Rich, has won several awards, including the Best Business and Finance Blog at the Philippine Blog Awards.
He has also been recognized by Moneysense Magazine as among the Top 12 Most Influential People in Personal Finance in the Philippines.
Learn about the different productivity tools out there and stick to the ones that work for you best. For me, I combine the Eisenhower Matrix + GTD Method + Personal Kanban + Pomodoro.
With over 1,000 original and real life experience based articles, He will continue to walk you through the ups and downs, and in and outs of affiliate marketing and how others are making money online.
Have a legitimate business model and plan before you get started. It's not easy. Follow this make money guide and discover how to choose a niche audience and create content around their needs. You then need to have a monetization plan in place and then promote your content. With over a billion sites online, you can't just “create content” and expect to make money.
As a marketing speaker and coach, he has been named as one of the “Top 50 Global Thought Leaders in Marketing and Sales” by Top Sales World magazine and as one of the “Resources of the Decade” for professional services marketing by Raintoday.com.
His book “Email Persuasion” has been the #1 selling book on email marketing for the last year or so on Amazon globally with over 100 five star reviews.
Plan your week and put your key long term project activities into your schedule just like meetings. Don’t let yourself be diverted from these key tasks by short term “emergencies”.
Plan your days ahead and implement a task management routine like Getting Things Done. GTD has made an incredible difference for me, as it helps me to focus on the task at hand. Due to having several layers of review processes, I’m now sure that I don’t forget a single task anymore – and my apps (e.g. OmniFocus) remind me of what I have to do.
Set way bigger goals than you originally intended, and then structure your work time as if you were trying to reach those goals. In the end, whether or not you actually reach those goals is irrelevant, because it’s the results that matter.
The thing about setting small goals is that you’ll likely end up doing just enough work to reach them, and no more. Better to set a goal of making $10 million and end up making $5 million than it is to set a goal of making $1 million and reach it, right?
Stop multitasking altogether and focus on ‘one thing at one time'. Make every effort to complete that one thing and move onto the next thing immediately. Something I picked up from reading the book I recommended above. We’re all caught up in trying to do everything all at once, that’s when productivity suffers.
37. Devlin Duldulao is a workaholic and insomniac and if he had his way, he’d try to convert anyone to be like that also. He may not look at it, but he’s really a nerd at heart or maybe he’s a late bloomer when it comes to the latter.
He can get along well with most people, but he can be quite opinionated and stubborn on his ways.
Even though Devlin’s days are mostly spent on being an SEO consultant, web designer, conversion rate optimization specialist, and an Adwords expert, he still has not yet completely left behind his passion for a cause.
Invest in trainings, read articles about internet marketing instead of scrolling on your Facebook to see what your friends or relatives are doing, stay away from distractions while working, and last but not the least, be proactive.
Upbeat music and motivational quotes/ videos sometimes work, but at the end of the day just do it. Even if you feel lazy and bored. Just do it.
Automation is the way to go. You can't work 24×7 as that would lead to burn out. You need to set up systems in place which earn you passive income and that can be done via micro-niche blogging, affiliate marketing etc.
Though it would take a lot of time in the early stages but once you are done then all it would require is constant tweaking and evaluation, that's something every marketer can take out the time for!
The second thing would be to read a lot, and then do a lot. Soak up new information and connect various things and pieces of information to create new things. Rehashed content, strategies etc. won't work always. Constant innovation is the only guaranteed way to success.
40. Maxwell Ivey is a 49-year-old blind gentleman who grew up in a family of carnival owners. All he ever wanted to do was to continue in his father’s and grandfather’s footsteps and be part of the family business.
He did help in the business over the years, but couldn’t sustain it after the early death of his father (who had lung cancer). He then turned to helping people sell their amusement equipment. (from About)
You don't have to know everything to start a business. I think people would make a lot more progress if they realized that there is nothing wrong with asking for help.
I like to say that by refusing to ask for help, you are robbing the other person of the joy that comes from helping another human being who can do nothing for them but say thank you.
And my dad always used to tell me Max if you don't ask they can't say yes. So don't try to do it all by yourself. Let some other people help you chase that dream.
Peter has trained and coached hundreds of business leaders from organizations like AXA, JCB, GKN, Kuoni, etc. as well as several entrepreneurs from across the globe.
The reason why most marketers fail to deliver results is because they lack focus. Focus on one domain and stop trying out everything.
Learn it well and execute it. For instance, at SuccessIsWhat, we are bloggers – we don't try Facebook ads, Social Media or Podcasts. It's simply not scalable. A company with a big marketing team can afford to successfully be on multiple platforms, but if you are an individual, or a small team, just go after one channel. Stop trying to copy Hubspot!
The other important advice is to create ‘timeboxes.' That's a dedicated time of the day when you work without interruptions from people, device notifications, etc. Use a timebox to work on the most important tasks. The ones that make the most impact to your success metrics. For instance, if you are a blogger – its writing. If you can execute this one productivity technique, your output will skyrocket.
Don't try to become more productive. Become more creative and learn what the best ways to use your energy are and focus your time on only doing things that have impact. Spend the rest of your time on the beach.
He’s always been a music enthusiast and went one step further in his days as a metal head by creating an online site for Metallica, his favourite band.
Marko was just sixteen when his site became Denmark’s official Metallica fan club, which led to many musical adventures… and gave him a taste of online possibilities.
Stop watching TV, or playing games, or refreshing social media sites. That's where most of your day goes. You're not as busy as you think after you do this. You will find yourself with enough time to put the effort into any project that you want. I have my detailed guide on being productive here.
Get the hell off Twitter, haha! In all seriousness though, try to plan your day as best as possible from the start of the day.
I know that probably really seems like obvious advice, but at least that way you can crack on with tasks in mind rather than sitting not knowing what to do next.
Ironically, I find myself more productive the more work I have on and the busier I am – if I don’t have much work on, I find myself procrastinating during the gaps, rather than doing other tasks, learning, or trying to win more work.
Develop processes. Ones that work but remain flexible and can adapt as required. What we do changes quickly, but there are often very repetitive elements to SEO, so having processes always makes things more efficient but also easier to share/teach to others.
I’ve seen plenty of SEO’s over the years who jump from task to task and often end up dragged down various rabbit holes and by the end of a day, have little to show for their efforts. Processes help avoid this.
Making use of productivity tools is also a bit of a no brainer but it’s about picking the right ones and making sure they fit with how you work best. Trello, Slack, Evernote, IFTTT, RescueTime etc are all great for productivity, but only if you actually use them!
46. Logan Lenz is a serial entrepreneur that innovates within the music and web industries. His first company is called Endagon Enterprises, which is a full-service web agency that also builds its own web properties.
He also owns and operates a humor t-shirt website called Iced Tees and have helped to start a handful of other businesses.
Automate everything. Leverage tools to monitor your keyword rankings. Set up automatic reports so that you’re notified of updates and changes (or problems). When things come to you, it’s a lot easier to act on them in real-time.
47. Gary Andrew Lacanilao is an Online Marketing, Lead Generation, and Marketing Development Consultant, a Former Co-Founder of Maxweb, Inc. and Clever Outsourcing, with nine strong years of experience.
Gary spent years in White/Private Label industry and worked with over 3000 online marketing, advertising, cloud computing, MLM, web design, hosting, and business agencies.
If you don’t work hard today, then stop dreaming. Don’t fool yourself because you’ll only be just an addition to statistics of those people who plan to fail in their lives.
Work really hard until you feel that you are no longer working for paydays. SEO is a career where money doesn’t matter. Remember, the main objective of this profession is to help other people’s life become better, period.
Higher form of SEO level is molded through years of experience, not through books/blogs that you’ve read. You need to work on it.For those individuals who wants to start their own local SEO firms. Starting a company will be one of the most challenging stages of your life.
You will experience hurdles, pain, disappointments, financial challenges, and anxiety. There is no easy way to start an online marketing or SEO firm.If you are the type of people who doesn’t love challenges, if you are the type of SEO who often slack off, if you are not determined to help other people, if your objectives are just personal, if you only want to be called the “CEO”, and if you don’t have the balls to face your competitors, this is not for you.
Work on your skills everyday, develop your work ethics, work as you are part of the company, show up in the office as early as you can, lessen your activities (malling, gimmick, games, etc.), enhance your time management skills, and ask for additional tasks whenever you have extra time (dagdag pogi points to guys). Successful people work hard, that’s the way it is. Rich people work hard then work smart. What are you?
He has been working in various digital roles across Europe since 2007, working for B2B, B2C, in-house and digital agencies. He has expertise in SEO, social and digital change management and is passionate about web analytics.
Learning new stuff inspires me. If I read about a new idea or product, I want to see if it’s something we can implement and try out. If you’re inspired it’s easy to be productive. Apart from that, I think it’s important to have good processes in place for how you operate. Who does what when, in which order etc.
49. Pashmina Lalchandani is the founder of Flow Simple, a Google Adwords Certified Partner and paid search services company. She is a pioneer in the online marketing space with over 10 years of experience.
Passionate, strategic and straightforward, Pashmina has grown dozens of companies from small startups to mature companies through paid advertising.
Flow Simple has worked with 80+ companies including startups such as Tuckernuck (a 500 startups graduate), Wanderable, and Voxy to grow their revenue through paid search.
Learn shortcuts! Using your keyboard makes you more efficient. Don’t work off your laptop. That’s grossly inefficient. I laugh at claims of “iPads will replace PCs”. Nothing beats having 2 large screens, and an external mouse/keyboard. More screen real estate help you look at more data at once and be more productive.
50. Lars Bachmann has been working with marketing and SEO for over 10 years. The first couple of years in the advertising business, and later on, 7 years as an SEO consultant and entrepreneur.
Now Lars Bachmann works as Online marketing manager at Cykelpartner.dk which is Denmark's largest webshop in the bike industry.
You can visit his blog in Danish at www.larsbachmann.dk
Use pen and paper to make a list of daily goals. For example: today I have to write an article about [keyword] on at least 1200 words, and get 3 new links to my website.
51. Matt Antonino is one of the young-minded old guys of digital marketing. He started marketing his own businesses in 2003 and has been deeply involved in the SEO & marketing community ever since.
Matt worked at one of the largest SEO agencies in the world as a senior manager and helped over 2500 businesses grow and improve their marketing.
Recently, Matt opened his own agency, Stack Digital, where the focus is entirely on providing exceptional business growth results to clients using multiple marketing channels.
You have to want to become more productive in order to get there. If you want to get much more done, get Launchy.net, learn to use it and save a lot of time. Learn automation, Zapier & IFTTT.
Also, buy a gaming mouse and program it with common things like Excel, Ahrefs, notepad notes, etc. Use those quick gaming buttons at every opportunity and you’ll get much more productive. Also, learn the shortcuts in all the programs you use. WordPress has a lot, Word, Gmail & depending on your CRM, that does too.
His “Midweek Content Roundup” posts on his website Big Sky Words collect the best SEO, social media marketing, and content marketing news from each week for you.
I frown upon Skype, as it is a time-suck. I can get more done in a quick email than 10 to 20 minutes on Skype. Segment your day into tasks. I do most of my curation work in the morning, for instance.
Always have a plan of attack before tackling any SEO challenge or project. When possible, set in place hardened processes that you can sell and lean on to increase efficiency and productivity. In our early days, we tried to customize everything. That was a management nightmare! It opens you up to inconsistencies, scope creep, and unhappy clients.
So package services up front, be they monthly or project based, and sell what you are good at. You can’t be everything to everyone. Put energy into the pieces that you can best deliver, and stay hyperfocused on it without pause.
Spend less time reading about SEO techniques and getting bogged down in the theory, and more time actually DOING things that will positively impact your rankings, whether that’s commissioning a great piece of content, performing outreach or fixing on-site issues. The SEO world is full of ‘do good’ gurus who spend more time talking.
Do some light study of sabermetrics (and I mean the mechanics, not the book Moneyball) and some study of statistical methods used in epidemiology. You don’t have to be an expert in statistics, but seeing how they do retrospective and predictive analytics in other fields,
Also, resist the temptation to analyze sites the rank above you and make your site just like theirs. Google and Bing want a variety of sites in their SERPs. There are many ways a site can be good. Find your own path and be different.
He marries a pragmatic approach to link building with a focus on genuinely valuable content to drive long term growth for online businesses.
David joined the newly rebranded agency Digital Impact in 2014 and set about defining a brand voice and iconic content style across its various platforms.
Today he balances an intensive internal marketing strategy with a number of client campaigns.
He has had articles featured on SEOmoz, Search Engine People and is a regular contributor to TechWyse.
Segment projects as quickly as possible. It’s daunting looking at a huge article you’ve got to write or a strategy you’ve got to build. But as soon as you break it down into component parts, it gets substantially easier to tackle it chunk by chunk.
Chris has been with the company since March of 2002 and has over 20 years’ experience in marketing, sales and communications.
Over the years at WebRanking, Chris’ role has evolved to include overseeing the SEO strategy for a majority of WebRanking’s accounts, along with providing content strategy, social media consulting and social media paid advertising for their clientele.
Chris also heads up WebRanking’s business development efforts and customer satisfaction efforts.
Find a system that works for you. We all work differently; recognizing this is really the key to getting the most out of your day. Working for a progressive company that allows you to thrive during your personal “prime time” also helps.
Personally, I’m very organized and will often put together a spreadsheet of what I’m going to be working on each week at the start of the month. I usually know what SEO deliverables I need to accomplish prior to going into the month, so I’ll spread them out in order to provide myself with more balanced work weeks. I also try to prepare for the unexpected which is why I leave time each week in my schedule for those emergency projects that inevitably pop up.
Gravity’s clients include Fortune 500 companies, entertainment, B2B, e-commerce, and non-profit. Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014).
Gradiva lives and works in the SF Bay Area and enjoys eating KitKats.
Make sure you’re focusing your efforts on things that are going to bring the best results. Avoid spending your time out in the weeds chasing down some tiny ALT attributes or debating between H1 and H2 tags. Remember that just delivering a lot of recommendations is not delivering an outcome. Check in with clients constantly to be sure you’re giving them a good value.
60. Colin Cheng is the Senior Marketing Manager at MintTwist – a full-service digital agency in London. Colin works on several digital marketing projects from local search campaigns for boutique businesses to international campaigns for multi-national brands.
He has worked in digital marketing since leaving university but has been building websites and running blogs since he was 11. Colin’s main digital marketing interests are SEO, digital advertising, analytics and content creation.
Plan your week out. Before the start of the week I will plan out my whole week – taking note of what meetings I have on which days and how much time I have on each day and scheduling tasks in that way.
I cross these off as I complete them. It also helps to keep track of things you may have forgotten about and quickly see if you’re getting too busy to complete everything. If you can, also estimate how much time each thing will take and then you can quickly see if you’re trying to do 12 hours worth of work when you only have 8.
Additionally, it may also seem silly but taking the time to learn the keyboard short cuts in your browser and tools can massively speed things up. If you’re relaying on a mouse to do all of your work you’re slowing yourself down.
Learn how to do something completely first, then identify ways to automate it or outsource it ensuring that it follows your specific processes and systems. That way each task becomes as profitable as possible while also freeing your time to work on more sites.
Definitely try to cut out multi-tasking where possible. If you’re responsible for an entire SEO strategy, it means that you need to be wearing very different hats at different times. For example, my mindset when developing a content strategy is very different to that when I’m investigating a technical issue and trying to find ways to solve a problem. Perhaps I work on the technical issue in the morning and content strategy in the afternoon.
Focus on the work and not on the hype. Focus on your client’s objectives and before starting off, always draw out a strategy that you’ll follow all the way through.
Bernadette is an industry expert and skilled in local search optimization and local search engine marketing.
Her digital technology company and local search agency are one of the fastest growing Companies in the U.S. by Inc. 500 for 2012, 2013 and again in 2014.
Her team at Advice Interactive has built strong relationships through successful partnerships with top brands.
Tools are engines! Timing for this question is perfect as we enter into what I call the “Platform Revolution”. I recently read that by the year 2020, customers will manage 85% of their business relationships without talking to a human.
The platform revolution reflects how the right tools for building next-generation digital products and services will help you bridge the gap between the digital and physical worlds. Huge efficiencies can and will be gained as businesses continue to master digital technologies internally.
65. Michael Cottam is an independent SEO consultant based in Portland, Oregon. He’s also the founder of Visual Itineraries, a service for travel agents to help show a destination, hotels, sights, etc. to a client.
He’s also a Moz Associate, helping with questions in Moz Q&A and contributing posts to the main Moz blog.
In his free time, he enjoys motorcycles (racing, touring, and watching MotoGP), scuba diving, traveling, and photography
Dedicate just a little time each day for Twitter, Facebook, Google+, etc. Don’t let those channels interrupt the core of your day.
For implementing any SEO campaign efficiently, the best way to start is by having a thorough audit of the website. Once that is done then a proper strategy is needed. Then comes the implementation stage. If you start making changes randomly without any plan then you end up wasting a lot of time. Proper analysis and planning for the full website is needed on paper first then implementation becomes very easy.
Find out which of your SEO activities have the most impact on your keyword rankings (or SEO traffic) and learn how to scale them.
Having worked for many years for Yell Group, provider of Yellow Pages in the UK, he set up Aqueous in 2010.
He has an MBA from Henley Management School, has been a Chartered Marketer for the past decade and is a Certified Adwords professional.
Jonathan is also a public speaker on SEO and Digital Marketing and regularly lectures and trains on all aspects of Digital Marketing.
Not everything has to be automated. Sometimes half an hour thinking about a job or problem will yield more than any automated tool could deliver.
69. Peter Attia is the Director of Content and Search at Modernize and has been in the online marketing world for over a decade.
He’s been a founding member of multiple multimillion dollar businesses and has worked closely with multiple Fortune 100 companies.
Something that helped me a lot is working closely with large development teams. They’re great at getting road maps plotted and planned out efficiently. I feel most marketing teams are strongly lacking this and everything ends up being very chaotic and “knee jerky”. This has something that’s stuck with me over time and now even my personal tasks are always planned out appropriately. It’s helped me become more efficient and, in turn, more productive.
She has more than 10 years experience in the digital marketing and software development industry.
Carla is originally from San Diego, California but lives in Argentina as an Expat.
Try and have few clients with larger budgets than many small clients with small budgets. You will be more effective and more productive.
He is also the developer of a small iOS app called Write365, which gives users creative writing prompts. He occasionally writes on his own site here.
Try to find ways to automate, or make tasks more streamlined. This lets you focus on more important things like strategy and execution. One word of warning, don’t let yourself get bogged down by trying to automate everything. You could easily waste your time trying to make something quicker, when it might just not be the worth it in the long run. Pick your battles.
72. Simon Penson is founder and managing director of Zazzle Media, an international content marketing agency based in Peterborough and London.
He is one of the most prominent writers and speakers in the digital marketing space, having grown Zazzle into one of the most respected agencies in the UK.
The best way to be productive in PPC is to focus on things that matter most. That may sound obvious, but it can be very difficult to put into practice. Just for search networks, you can now adjust bids on keywords, device type, location, time of day / day of week, desired ad position, plus hacks like income and audience lists. With so many variables and adjustments, it’s easy to get distracted with changes that are not meaningful and won’t actually contribute to the success of the account.
73. Adam J Thompson has 10 years of experience in digital marketing and internet business, having owned several online business ventures and worked with clients from a variety of industries across the globe.
Adam founded RYP Marketing in 2006 with the goal of providing highly effective online marketing services to small and medium sized companies.
Today he plays an active role in running the company, with a special focus on SEO strategy and helping clients increase website conversion rates.
Adam specializes in the following areas:
– Search Engine Optimization
– Conversion Rate Optimization
– Web Analytics
Track how you spend your time, and cut out the areas you’re spending too much time for too little results. Measure the quality of backlinks you’re getting and how much time it takes to get them – change your tactics if you’re spending too much time or getting low quality links.
74. Eric Pratum is a digital strategist with a background in analytics, SEO, digital media, and nonprofits.
For the last five years, he’s focused specifically on nonprofit fundraising – having launched websites, CRO campaigns, and digital media programs that have generated returns often unseen in this space.
Prior to that, Eric managed eCommerce websites, built an online auction system, and engineered a social media analytics program back when social media monitoring was the wild west of the online data space.
Too much work goes undone or gets done wrong because of people thinking that their opinions are important. Results are important. Opinions only matter after results are achieved. Put aside your ego and expectations and focus on what you’re getting paid for.
If you’re getting paid to drive revenue for a client, your title might be SEO, or your contract might have stated “SEO Services”, but your value is determined by how well you achieve the stated goal.
Tara is a prolific content creator, having written thousands of blog posts, small business websites and other inbound marketing content through the course of her career.
Tara enjoys blogging about SEO copywriting, content management, corporate culture, personal branding, networking and LinkedIn.
She has over a decade of experience in digital publishing. Connect with her on Twitter @TaraMClapper.
Ask for help and delegate. Even if your company structure isn’t set up to be agile…even if you work laterally with a team…you will need to delegate if you’re enthusiastic about your job. Of course that also means pitching in when others are overwhelmed or need your expertise.
76. Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from Google Analytics to recovering from Panda and Penguin updates.
She writes for the nationally recognized SEO Company HigherVisibility.com that offers online marketing services to a wide range of companies across the country.
If you want to become more productive as an SEO (or really any profession), I recommend setting small goals for yourself during the day and then get off social media for personal use. I always log out of my social accounts so that during the day even if I type in “facebook” on my browser I’m quickly reminded to get off and my news feed isn’t right there in my face. This has actually helped IMMENSELY for me.
She has been on the road ever since, earning a location independent living as a writer on the topics of travel, personal finance, and lifestyle design.
Her latest book (Working on the Road) helps people design careers around their travel and lifestyle preferences, and her monthly “Dear Nora” column on CreditWalk.ca answers commonly asked questions about travel and finance.
Know when it’s time to get offline! A gargantuan amount of time can be wasted online, and there’s no end to the SEO research you could do and articles you could read and analytics you could analyze – all before you’ve technically made a cent. Define what activities directly earn you money, and focus the majority of your time on those.
78. Marvin Russell is an entrepreneur, digital marketer, and a self-proclaimed “obsessive, compulsive, perfectionist”.
He is the former CEO of The Ocean Agency (acquired in 2014), a digital marketing agency in Chicago that worked with some of the biggest brands in the world including: Walgreens, Sprite, Toyota, CareerBuilder and BlackBerry.
He has been interviewed on NBC, CBS, ABC, Inc Magazine, Website Magazine, and Crain’s Business Chicago.
Currently, Marvin is working on SaaS startup, MySiteAuditor, a white-label, website audit and analysis tool that helps digital marketing agencies generate leads in 20 languages around the world.
Make checklists for everything. Trust me. It cured me from being unproductive.
He is constantly keeping up with the latest Google algorithms and analyzing new tools to help ProFromGo’s clients succeed.
Not only does he have an eye for great marketing campaigns, but he also takes great pride in being able to track the dollar return on each one.
Chris’s love of search marketing may only be surpassed by his enthusiasm for fitness and health. He can often be found running or biking on the South Side River Trail or lifting heavy things at LA Fitness.
Automate, Automate, Automate. The more processes you can automate (without sacrificing quality) the better your life will be. Think about routines you commonly go through each week and take an extra hour or so to find out how to automate that task.
Have an email you send each week? Create a template for it. Consistently logging in and looking at the same Google Analytics data? Create a dashboard that’s sent to your inbox weekly. Oh, and stop checking your email all time. I’m trying to test only having my email deliver during select times of the day.
Stop looking at analytics, backlinks and keyword ranking on a day-to-day basis. It’s a long term game. Once a week or month is more then plenty.
Dan has been working in the SEO industry since 2011, working on all types of projects from large eCommerce and enterprise sites to SMB and local trade sites.
He also dabbles in videography under the name Callis Makes Films.
Manage your work load and don’t let anything slip under the radar. If you get an email or a request and you’re busy, write it down in a place you regularly check for later.
82. Gareth Cartman is Director of Digital Marketing at CLD, a boutique UK digital performance agency based near London.
He’s been in SEO and digital marketing for 15 years, working across publishing, HR and technology while running his own sites and blogs.
He’s also a dad of two talkative young children, and for his sins he’s an Everton and a Boston Red Sox fan. http://www.cleverlittledesign.co.uk
• Can I measure it?
And the last one – what’s the point in spending all your time filling in data and spreadsheets when someone can do it at a lower cost. As an SEO, you need to be more strategic and give yourself the time to add value. There’s always someone out there willing to take on the graft while you do more thinking.