15 Nov Top Marketers Reveal the Most Rewarding Thing in What They Do
No job is ever easy. It can be challenging at times. However, work is not always pure struggle. There is always something pretty rewarding at what we do. We experience that highs and lows but it’s always part of it. We just have to ride the waves – so to speak.
It’s the same with online marketers. These marketers share the most rewarding thing in about what they do. How about you, what do you feel is the most rewarding thing in your job as well?
1. Umair Akram is a Digital Marketer and SEO Consultant with having more than 4 years of professional experience in the industry. He have worked with more than 30 companies and helped them increase their sales and profits. He is also the author of his blog "MyTechMag" and write about Blogging,Digital Marketing and SEO Tips.
In my work, the most rewarding thing I found is the flexibility of time. I don't have to work 9-5 and this attracts me the most. I am the boss of my own and I can manage and change the time I work in a week. It's not compulsory for me to work 40 hours a week. I can either work 80 hours if I want or 20 hours in a specific week.
2. Paul Johnson runs the leading blog for luxury travel, simply named A Luxury Travel Blog. Winner of Best Travel Blog in the Travelmole Web Awards as well as Best Travel Influencer in the Innovation in Travel Awards from WIRED magazine, Paul has worked in the travel industry for 30 years and has had his blog cited as "one of the best travel blogs in the world" and "best for luxury" by The Daily Telegraph.
The travel side of things. Seeing new places, experiencing new cultures and so forth. And it's most rewarding of all when I am able to do this with my family.
3. Suzanne Baran is an industry-leading Content Strategy and Digital Marketing expert. During her 18-year career she has driven digital strategy for the world’s most beloved brands such as Yahoo!, AT&T, Intel, Toyota, Cisco, Scottrade, DirecTV, FIJI Water, Sony, and other Fortune 500 and 100 companies. She helps brands become better, more efficient publishers.
Suzanne has established content strategy as an essential practice for agencies across many industries. She’s a two-time panelist at the Digital Growth Summit, a guest speaker for Women in Technology International, and a seminar co-leader at General Assembly.
My greatest passion and joy in my work is inspiring potential consumers to try a service or product they otherwise might not have discovered. Hopefully, it suits their needs and solves their personal pain points. Optimizing content, messaging, their experience and journey online is always a fulfilling enterprise.
Influence aside, to lead is to inspire. When I help brands socialize their message through governance, Omni-channel strategy, workflows, style guides, SEO, SEM, CMS migrations – you name it – this creates a brand new ecosystem. All the pieces within the assembly line converge to form the perfect experience. The art of learning to socialize different industries’ and business verticals’ messages promotes their content in the form a universal ecosystem. If users return for this content, and create a relationship with a certain experience, well that’s a huge win.
4. Chris Dreyer, I began my Internet marketing journey sometime in 2004 working at a small high school in Southern Illinois when the allure of making money online took hold. In the time since, I have been developing the skills and acquiring the experience that have allowed me to build one of the premier SEO agencies (Rankings.io) dedicated solely to attorneys and law firms. (See More: HERE)
The most rewarding thing that I do is help our clients grow their law firms. We've had some tremendous success stories and every-time I hear that our services have greatly benefited their livelihoods, it's very rewarding!
5. Nate Dame (@SEONate) has led SEO, content marketing, and influencer marketing campaigns for national and international brands. Now a regular speaker and columnist, Nate oversees client strategy and thought leadership for Propecta when he’s not too busy being husband and dad in Lake Geneva, Wisconsin.
Propecta is a leading SEO consultancy and agency trusted by B2B companies, including a few of the world's largest technology brands. With proven people, processes, and tools, Propecta partners with companies to develop and execute comprehensive strategies to build an organic search presence that generates significant revenue.
I really enjoy understanding people and what motivates them. I like figuring out what questions they’re asking online, and providing those answers. It’s great to be able to create something really helpful for people and decision-makers, and, in the process, expose them to our clients.
That’s what SEO really is: being the most helpful. Being a marketers doesn’t mean I’m just selling ad space, and trying to convince people to click a link or give us their credit card. We really can be resourceful; it’s the basis of what we get to do.
Talking to the team, the users and seeing our KPIs go up. Sure, as I said I do enjoy the attention PR and marketing creates but at the end of the day our business is about helping people improve themselves on a daily basis and delivering a service that delights them so much that they want to pay for it. Building a company with my awesome team is all the reward I need.
7. Carla Johnson helps marketers become storytellers. She works with companies to develop frameworks and build teams to tell better stories in order to develop deep relationships with customers and employees, create delightful experiences for audiences and generate top-line revenue.
Her clients include Motorola Solutions, Dell, Emerson, VMware, Western Union, American Express, the U.S. Army Corps of Engineers and other corporate, government and nonprofit organizations.
The variety of people I meet and projects on which I work.
8. Jeet Banerjee is a 23 year old serial entrepreneur, digital marketing consultant, TEDx speaker and best selling author. Jeet began his journey at the age of 17 when he launched a multimedia agency before selling it two years later.
Since then, Jeet has launched a handful of success tech ventures while helping numerous other entrepreneurs find success with their own businesses. When Jeet isn't in the office working on his tech projects, you can find him speaking at events all around the world sharing his experiences and insight on entrepreneurship.
The most rewarding part of what I do is seeing the final product and results. It's always an amazing feeling knowing that you have accomplished what many might seem to think is the impossible. Seeing your hard work come to fruition and the results panning out over the course of a few months is a very good feeling.
Eric is also emerging as a recognized expert on content marketing.
He is the lead author of the book The Art of SEO; a columnist and contributor to publications such as Search Engine Land, Moz, Copyblogger, Marketing Land, and Social Media Today; and a regular speaker at industry conferences such as Search Marketing Expo, Pubcon, ClickZ Live, and many others.
Success. When you see a client start to see significant gains in traffic, that's exciting stuff!
Being able to help clients reach their point B.
11. Tadeusz Szewczyk has more than 15 years of experience in online publishing.
For 5+ years he’s been known internationally for writing here on SEO 2.0 and blogs of Datadial.net, Positionly, Ahrefs, Hubspot, Google Blogoscoped among others (from About).
For many years I was an analytics addict. I would look up when the Google bots came, which keyword ranking brought the most visitors each day etc. So ranking on top and seeing the traffic stats was the reward. Today I don't watch the traffic on the street in front of my store to determine my success.
I rather look at the few people who contact me and want to work with me. It's who they are and why they came that makes me happy. They mostly appear because they have read some of my writings. I even had a Zen master from Asia asking me for help after he found my Zen of SEO article.
The most rewarding thing is being able to help passionate people achieve their dreams. One of my current clients is Dave Shultz from REALiTEE Golf. He's one of the most passionate people I know and it's an honor and pleasure to help him pursue his dreams. Working with clients like Dave is amazing!
Helping others achieve business success with my help.
I love, love, love trying to figure out solutions to client’s issues. Can’t figure out why your community has stopped paying attention to you? I can fix that. Don’t know why you’re not generating revenue? I can fix that. Have a broken email marketing system? I can fix that. I really should have gone into some sort of computer programming. I love working through challenges that allow you to use technology to improve.
15. Gina Horkey is a married, millennial mama to two precocious toddlers from Minnesota. Additionally, she’s a professional writer and an online business marketing consultant with a decade of experience in the financial services industry.
Gina enjoys helping other freelancers gear up to quit their day jobs and take their side hustles full-time. If you’re interested in starting a freelance career, take Gina’s FREE writing course to kick-start yours today! Click here to get the first lesson sent to your inbox.
I like connecting with different people and encouraging them to pave their own way/follow their dreams. The world of work is changing and it’s an exciting time to be a webpreneur. You can literally define your own career and with hard work, ingenuity and persistence it can pay off big time!
16. Adam Steele at 22, with no previous business experience, Adam left his day job to chase the dream of business ownership. He started out by peddling Gmail address’ by the bundle. Today, he leads a team of 30+, remote team members, runs 2 successful companies (is currently building 3, 4 & 5) and hosts The Steele Entrepreneur Show.
When not working his face off, he can be found rolling on the Jiu Jitsu mats, tinkering in his garden or with his nose in a book. Adam's mission is to share his experiences, past and present, with anyone audacious enough to want to be great.
The people I am afforded to surround myself with. Team members especially, but also the clients. It brings me more joy than I can explain to see my team members prosper and enjoy life.
17. James Norquay founded Prosperity Media in 2012 after working in the SEO & Content Marketing space for over 10+ years in Australia and the US.
James started working in digital marketing by developing his own network of content websites which went on to generate well over 22 million unique visitors from organic search with a strong focus on the US market. These websites were later sold on to a US media company.
James then moved into enterprise level consulting working for large businesses such as Virgin Mobile, Optus, David Jones, Woolworths, BWS, Apparel Group, Maurice Blackburn, Slater & Gordon, Travel NT, Citi Bank and many more large scale Australian and global businesses to drive SEO and inbound marketing growth.
Usually helping business grow rapidly is a great feeling, we have had several clients businesses get acquired or receive investment rounds on the back of digital growth we have assisted with. It is also good to give back where possible we run a monthly digital event in Sydney where we donate 100% of the entry costs to a new charity each month.
18. John McElborough (@johnmcelborough) is one of the UKs most in demand digital marketers. He has delivered on search, paid media and conversion optimization campaigns for some of the UK’s most recognised brands as well as helping thousands of smaller businesses and start-ups succeed online through his writing, training and consultancy. He currently runs the online advertising agency Inbound360 and blogs at johnmcelborough.com
Most of my work is commercial, making companies who already have a lot of money, more money. That makes the world go around but it's hard to get too excited about. I do quite a bit of work for charities where it's easier to see the human value in what you're doing. I also love working with startups, helping them take an idea to market and making it a success.
Having a career that hits on things I love to do:
I consider myself lucky to have found a career where so many of the things I have been passionate about can be combined into one. I left high school wanting to be an actor or the President. This is a good balance between the two.
I’m reading too much about internet marketing, social media, inbound marketing, etc. Something new happens almost every day in our niche and, if you are not in trend – your business can’t succeed.
I get to learn ton of new stuff – every day! There’s nothing more fun and rewarding than it.
Other perks worth mentioning:
• Genuinely help people’s businesses grow.
• I get to meet a lot of really smart people (clients and industry friends).
• It’s also nice to help (or inspire in some way) other people who are just starting in the digital marketing space.
• Being able to showcase our country’s enormous potential and competitiveness in this industry.
The freedom that it provides. Let's face it; having a lot of money is great but what we all really want is what being financially independent allows you to have and that is absolute freedom. Being able to work when you want, where you want, on what you want, all on your own terms.
Since I work for myself I can't get laid off and if I fail it's all on my shoulders. I have no boss, no commute, and decide for myself which direction my business is heading in. Perfect for a control freak like me.
I put a lot of effort into writing things which are useful and informative, but the most rewarding aspect is to do all that and make it entertaining. If I can make myself laugh, I am pretty sure I can make at least one other person laugh.
I love what I do. I love helping clients boost their business with content, I love meeting people online and I love that I get to stay at home with my children.
25. As CEO of Globe Runner, Eric McGehearty goes above and beyond in order to achieve quantifiable results for clients. Founded in 2009 during a devastating economic slump, Globe Runner is one of the fastest-growing online marketing companies in Texas, and now employs a team of twenty elite individuals.
Beyond direct results, Eric pushes the boundaries when it comes to what a business can achieve in the public sphere. He’s a firm believer in conscious capitalism, and works to ensure that anyone in association with Globe Runner gains from that relationship – whether it’s a client, an employee or a vendor.
I love it when a client calls and tells me how great the Globe Runner team has been to work with and how impactful our work has been on their business.
26. Kent Lewis is President and Founder of Anvil, a consultancy specializing in measurable marketing that moves businesses forward. Under his leadership, Anvil has been recognized as an Inc. 5000 fastest growing private company as well as most admired, most philanthropic and a fastest growing company by and Portland Business Journal.
Lewis’s industry recognition and awards include Portland Business Journal’s Top 40 Under 40, Top 25 Most Influential Pay-per-Click Experts and American Marketing Association Marketer of the Year.
The measurability and impact I can have on a business’ top and bottom line has always been most compelling to me. Seeing my clients rank in the top 3 for a desirable search term that generates qualified traffic over time is always rewarding.
I love the fact that it is a constantly evolving industry that builds upon the knowledge that one has previously learned. If your knowledge or mastery of the craft is poor, then the foundation will be weak and your SEO, not that great. SEO challenges me daily and reinvigorates me.
What I find most rewarding is also one of the greatest challenges for an SEO, the fact that it’s constantly changing. I really enjoy the persistent challenge and finding progressive ways to create long lasting value in the continuously changing search engines.
The wins! Helping a client make money and build their brand. Having a key role in that has always been my motivation. I love challenges.
30. Danny Cave is a data driven digital marketing and Web analytics expert and leader.
Having spoken at events across the UK and USA on topics of data driven SEO, data journalism and growth marketing he is a proponent of holistic digital marketing, innovation in SEO and high growth marketing. You can read his blog growthbydata.com or follow his tweets at @dancave.
It’s nice to build something that (kinda) lasts. PPC is great and has its place alongside native content, distribution platforms etc… but the second you turn off those you stop benefiting from them. In the same way a lot of agencies place extremely high value recurring income, to keep the business cash-flow moving, I value investing in marketing that has repeat value.
By utilizing social media, SEO and content management tools and strategies, companies are able to boost up their branding and engagement with their customers.
What I find rewarding is the trust clients and colleagues give me. I realized that opportunities will just follow if you've been genuinely helpful to people.
32. Christi Tasker is drawn to luxury marketing by the rich, vibrant imagery. She loves the stunning photography and the attention to artistic detail that sets it apart.
A lifelong devotee of style, she knows instinctively what the luxury consumer wants to see and hear, and from her experience working with high-end designers, artists and manufacturers, she knows how to deliver it in a way that keeps people talking. (from: About)
Seeing others succeed and watching others wonder what I do and why I'm there. I am NOT a self promoting publicist or marketer. Matter of fact, it's gratifying with our clients come via a third party recommendation or referral. If clients have to let us go, they miss us afterwards.
33. Fitz Gerard Villafuerte, RFP is a civil engineer who decided to quit the corporate world back in 2003 to pursue entrepreneurship.
His blog Ready To Be Rich, has won several awards, including the Best Business and Finance Blog at the Philippine Blog Awards.
He has also been recognized by Moneysense Magazine as among the Top 12 Most Influential People in Personal Finance in the Philippines.
He is a Registered Financial Planner and a resource speaker for corporate and socio-civic organizations in the country where he actively promotes entrepreneurship and financial literacy.
Now, as a financial planner, the most rewarding about what I do is when people come back to me after several months and telling me how they were able to turn their life around because of the money management lessons I gave them.
With over 1,000 original and real life experience based articles, He will continue to walk you through the ups and downs, and in and outs of affiliate marketing and how others are making money online.
Being able to work for myself and make my own hours. It's not easy and it can be extremely stressful at times, but I'm responsible for all of my successes and failures.
35. Ian Brodie teaches consultants and coaches how to win more clients and build a thriving business online.
As a marketing speaker and coach, he has been named as one of the “Top 50 Global Thought Leaders in Marketing and Sales” by Top Sales World magazine and as one of the “Resources of the Decade” for professional services marketing by Raintoday.com.
His book “Email Persuasion” has been the #1 selling book on email marketing for the last year or so on Amazon globally with over 100 five star reviews.
It’s hearing stories from people who’ve implemented what I’ve recommended and got great results. Especially from small businesses and individuals who’ve been able to win versus bigger competitors.
36. Jan Koch helps entrepreneurs set up systems grow their business online by leveraging today's technical capabilities, and free them from technical obstacles, so that they can focus on their main business.
Being able to spend time with my girlfriend, family and friends when it’s necessary. My girlfriend is working in shifts, so it’s great that I can adjust my working schedule to fit her working schedule. I can’t imagine being out of home for 8-9 hours every day anymore.
When you run a business, you impact lives. Sometimes it’s in small ways, sometimes it’s in big ways, but either way you are making a difference. The realization that you’re having a very real impact on people is incredibly rewarding.
The fact that I get to do what I like, that I can be creative and I can make a change in people's lives.
Wow, that’s a great question. For the most part it’s being able to design my lifestyle around my work. Being my own boss, working my own hours, structuring family life and things that I enjoy doing, around my work is the biggest reward that I get.
I wake up in the mornings, take my kids to school and begin working on my client’s projects, or writing my next blog post, and it really doesn’t feel like work at all, because I love what I do so much.
40. Devlin Duldulao is a workaholic and insomniac and if he had his way, he’d try to convert anyone to be like that also. He may not look at it, but he’s really a nerd at heart or maybe he’s a late bloomer when it comes to the latter.
He can get along well with most people, but he can be quite opinionated and stubborn on his ways.
Even though Devlin’s days are mostly spent on being an SEO consultant, web designer, conversion rate optimization specialist, and an Adwords expert, he still has not yet completely left behind his passion for a cause.
Seeing our clients succeed in their businesses through our help is the most rewarding aspect of what we do.
When you reach your client's business goals.
Currently apart from being a blogger, freelancer and digital marketer; the main focus is on Vlogging and we focus a lot on our video content. The most rewarding about these things is that I get to create a lot.
I have an artistic urge since beginning and wherever I get to express myself I use that medium, whether it's writing, video creation and for a while I was even doing logo designing for a lot of time!
The creative process and the joy of seeing the final product live is almost the same level of excitement as giving birth! (and yeah it's as painful as that but the moments after that are amazing!)
43. Maxwell Ivey is a 49-year-old blind gentleman who grew up in a family of carnival owners. All he ever wanted to do was to continue in his father’s and grandfather’s footsteps and be part of the family business.
He did help in the business over the years, but couldn’t sustain it after the early death of his father (who had lung cancer). He then turned to helping people sell their amusement equipment. (from About)
It's being able to help others. Whether it's helping someone sell a used ride so they can replace it with something newer or just different or helping a family sell a business so they can retire, or inspiring people to take action in their lives, or showing people how to use guest posts and radio interviews to promote their businesses; it's all about helping others.
Everyone can do it, there is no barrier to entry and it is a form of communication that anyone can use to communicate their message and make the world a better place.
Outranking competitors for super competitive keyword phrases. Nothing beats that.
46. Joy Hawkins has been working in the Local SEO industry since 2006 and enjoys making trips to Google as a part of their Top Contributor program.
Joy currently contributes to many online communities in the Local SEO world including the Google My Business forum (Top Contributor), the Local Search Forum(Top Contributor), and the Local University Forum (Moderator).
She is also a columnist for Search Engine Land, a speaker at SMX & Local University, a contributor to the Moz Local Search Ranking Factors survey, a Google MapMaker Regional Lead, and has been certified in both Google Search & Display.
I love the feeling of accomplishment that comes from solving a really hard ranking puzzle.
He’s always been a music enthusiast and went one step further in his days as a metal head by creating an online site for Metallica, his favourite band.
Marko was just sixteen when his site became Denmark’s official Metallica fan club, which led to many musical adventures… and gave him a taste of online possibilities.
I like that I can help people get started on their online content publishing journey. It's very empowering to be able to start a website and spread the word about whatever it is that is on your mind. It can lead to many great things and be something that improves your life dramatically. I like that I can be a small part of that starting process for some people.
A couple of businesses I’ve helped were in dire straits when I first started working with them. One of them in particular had to borrow money off family and friends to keep afloat. A few months later, we got good results from SEO and he’s now not only debt-free, but growing the business and hiring staff. I don’t want to sound soppy, but that gives me a really warm feeling – knowing that I’ve truly made a difference to his business.
It sounds clichéd, but the most rewarding thing about SEO to me is overcoming the challenge! It’s incredibly satisfying when we surpass a client’s aims for organic search performance, but even more so when we surpass our own expectations!
I head up a team that has been able to significantly change the approach of Marketing teams at globally recognised organisations as a result of instances like this and the work we do – that’s a very rewarding feeling!
50. Logan Lenz is a serial entrepreneur that innovates within the music and web industries. His first company is called Endagon Enterprises, which is a full-service web agency that also builds its own web properties.
He also owns and operates a humor t-shirt website called Iced Tees and have helped to start a handful of other businesses.
Delivering results truly is the reason why I do what I do. Too many consultants and/or agencies focus on closing the deals. I consider client payments to be in escrow until I deliver a report that shows that their investment in my service has yielded a positive return.
If not, then I didn’t do my job, or we need to reassess the strategy. But when the report is positive, and you receive a positive testimonial because of it, it’s one of the best feelings in the world.
51. Gary Andrew Lacanilao is an Online Marketing, Lead Generation, and Marketing Development Consultant, a Former Co-Founder of Maxweb, Inc. and Clever Outsourcing, with nine strong years of experience.
Gary spent years in White/Private Label industry and worked with over 3000 online marketing, advertising, cloud computing, MLM, web design, hosting, and business agencies.
In my nine years of experience, the most rewarding part about being an SEO is when you realize that you are helping people. That you are helping people reach their dreams in life. That you see them, that they can put food on their table. Truly, I tell you, God gave us the skills and ability not just to help yourself and your family so that you can live your life the way you want it to be, or live your life according to the needs of the world.
God gave us the wisdom and knowledge to help one another. Always keep that in mind.
I truly believe SEOs are born to be a good Samaritan and not just some techie guy who knows how to rank websites read and analyze regression reports, provide cost-effective marketing efforts, etc.
I really think it’s time for us to see it that way. Love your job, love your clients, and love your neighbor. Since we are good Samaritans, I believe we shouldn’t be paying for taxes anymore. Ha-ha-ha!
He has been working in various digital roles across Europe since 2007, working for B2B, B2C, in-house and digital agencies. He has expertise in SEO, social and digital change management and is passionate about web analytics.
As I’m more focused on the strategic part of SEO I get to hang out with a lot of clients which is really nice. No company is the other alike, so I face new interesting challenges every day. To see a client’s site climb in the SERPs and reaching their objectives is also of course very rewarding.
53. Pashmina Lalchandani is the founder of Flow Simple, a Google Adwords Certified Partner and paid search services company. She is a pioneer in the online marketing space with over 10 years of experience.
Passionate, strategic and straightforward, Pashmina has grown dozens of companies from small startups to mature companies through paid advertising.
Flow Simple has worked with 80+ companies including startups such as Tuckernuck (a 500 startups graduate), Wanderable, and Voxy to grow their revenue through paid search.
I find it most rewarding when we turn a skeptical and wary client into a believer of paid search as a channel for growth.
54. Lars Bachmann has been working with marketing and SEO for over 10 years. The first couple of years in the advertising business, and later on, 7 years as an SEO consultant and entrepreneur.
Now Lars Bachmann works as Online marketing manager at Cykelpartner.dk which is Denmark's largest webshop in the bike industry.
You can visit his blog in Danish at www.larsbachmann.dk
The most rewarding thing is to find a set of keywords and phrases that my competitors haven’t thought about, and see how they are making money for my employer or customer.
55. Matt Antonino is one of the young-minded old guys of digital marketing. He started marketing his own businesses in 2003 and has been deeply involved in the SEO & marketing community ever since.
Matt worked at one of the largest SEO agencies in the world as a senior manager and helped over 2500 businesses grow and improve their marketing.
Recently, Matt opened his own agency, Stack Digital, where the focus is entirely on providing exceptional business growth results to clients using multiple marketing channels.
Trying to get a new business off the ground, Matt doesn’t sleep much these days.
I love two things most about SEO:
1) the challenge. It’s always changing and I love that what worked yesterday may fall completely on its face today. We have to constantly innovate or we’re done in this industry. It’s hard to catch back up to where the bleeding edge is leading and
2) I love the wins.
When you see a client on page 1 for a massive keyphrase and it changes their business, you feel amazing. We ranked one client for a single word keyphrase “swimwear” and it literally changed their business.
They EXPLODED with traffic and have since grown dramatically. Nothing beats that feeling that you made someone’s life a LOT better.
I love to teach, but I also love to help businesses grow and thrive. Since SEO plays a huge role in website traffic, demand gen, and lead gen, we know with a great deal of accuracy whether or not we are driving results.
I also love to learn, and SEO clearly provides that opportunity. It is one of the industries where your ongoing viability is fully dependent on your dedication to continuous self-education. I thrive in that environment.
I find it very rewarding when you spend time developing long-form content – a ‘linkable asset’ – and it attracts natural links. It reminds me that it’s still worth investing in great content, be that an infographic, podcast, e-book or even a parallax. I recently commissioned an interactive gaming law map that’s got some decent traction.
58. Dan Crean is a Texas based SEO and Internet Marketing professional. He has been in the field since 2000 and has seen many changes in the industry over the years. He considers content marketing to be his greatest strength.
The competition. It’s a big game when you look at it right.
59. David Vallance is a writer who fell into digital marketing after he got bored brewing, tasting and writing about beer.
He marries a pragmatic approach to link building with a focus on genuinely valuable content to drive long term growth for online businesses.
David joined the newly rebranded agency Digital Impact in 2014 and set about defining a brand voice and iconic content style across its various platforms.
Today he balances an intensive internal marketing strategy with a number of client campaigns.
He has had articles featured on SEOmoz, Search Engine People and is a regular contributor to TechWyse.
Working with new businesses is always incredibly rewarding. We worked with a lawyer who had just split with his existing firm and established a new practice. We built his website and designed his entire digital marketing strategy. In a few months we had him ranking on the front page for various highly competitive keywords. It felt amazing to see the enquiries coming in and someone’s venture actually take off. Considering that 20 percent of new businesses don’t even get past their first year, we’re pretty proud of where he is now.
Chris has been with the company since March of 2002 and has over 20 years’ experience in marketing, sales and communications.
Over the years at WebRanking, Chris’ role has evolved to include overseeing the SEO strategy for a majority of WebRanking’s accounts, along with providing content strategy, social media consulting and social media paid advertising for their clientele.
Chris also heads up WebRanking’s business development efforts and customer satisfaction efforts.
Delivering results for clients. We’ve been fortunate to work with some really wonderful people over the years, and knowing that the work we’ve done has helped them be successful is truly a satisfying reward. By being selective in the clients we’ve chosen to work with, it allows us to work with companies we believe in.
When we believe in a company, when we know the great people working there and when we establish close working relationships, you no longer see them as simply a client. You see them as a partner and somebody you want to do a damn good job for.
Gravity’s clients include Fortune 500 companies, entertainment, B2B, e-commerce, and non-profit. Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014).
Gradiva lives and works in the SF Bay Area and enjoys eating KitKats.
It’s rewarding when a client comes to us feeling lost and confused, and we’re able to demystify the world of SEO for them. I love consultations where we can make ourselves obsolete by teaching the client to do what they need for themselves. I also enjoy testing and iterating: Good SEO is a process that requires constant evaluation and adjustment to point resources in directions that are getting results.
62. Colin Cheng is the Senior Marketing Manager at MintTwist – a full-service digital agency in London. Colin works on several digital marketing projects from local search campaigns for boutique businesses to international campaigns for multi-national brands.
He has worked in digital marketing since leaving university but has been building websites and running blogs since he was 11. Colin’s main digital marketing interests are SEO, digital advertising, analytics and content creation.
Generating value to clients – whether this is in-house training on Google Analytics or doubling revenue. Helping the clients achieve their results and seeing conversions come in always gets me buzzing.
As the team manager, working with the new generation of SEOs is also rewarding and seeing the team try new things and use their initiative is great.
That so few people are doing it right, so when you can piece it together right from technical SEO through to content strategies, creation and marketing, it is a very rewarding feeling.
It’s always evolving and has truly become a discipline in which you need to be a jack of all trades. It’s a challenge to keep up-to-date with everything but that’s what makes it such a rewarding area of digital marketing. I would also go as far to say that the close-knit global SEO community is unique among other forms of digital marketing.
I would say that the most rewarding thing about SEO is to surprise a client with good results, and specially results that the client wouldn’t be looking for. Solving problems have been always the most rewarding thing you could do for a client.
66. Bernadette Coleman is the CEO of Advice Interactive Group, an award winning digital agency focused on improving visibility for local clients across the digital universe.
Bernadette is an industry expert and skilled in local search optimization and local search engine marketing.
Her digital technology company and local search agency are one of the fastest growing Companies in the U.S. by Inc. 500 for 2012, 2013 and again in 2014.
Her team at Advice Interactive has built strong relationships through successful partnerships with top brands.
That’s a good question, I’d say, delivering what we promised and helping our clients become successful is the most important to me.
67. Michael Cottam is an independent SEO consultant based in Portland, Oregon. He’s also the founder of Visual Itineraries, a service for travel agents to help show a destination, hotels, sights, etc. to a client.
He’s also a Moz Associate, helping with questions in Moz Q&A and contributing posts to the main Moz blog.
In his free time, he enjoys motorcycles (racing, touring, and watching MotoGP), scuba diving, traveling, and photography
Seeing my clients’ traffic and sales increase, and knowing I delivered real business value through my recommendations.
When businesses, especially the small and medium sized business achieve a global presence via search, it is very rewarding.
As an SEO at heart, I find it so rewarding to beat out a big competitor for a high value and trafficked term. What I find most rewarding about SEO overall, though, is that SEO touches so many parts of the business and can drive so much value for a lot of teams that helps them do their jobs better and more easily. SEO impacts email, paid search, content, conversion, and so much more, and that’s fun.
Having worked for many years for Yell Group, provider of Yellow Pages in the UK, he set up Aqueous in 2010.
He has an MBA from Henley Management School, has been a Chartered Marketer for the past decade and is a Certified Adwords professional.
Jonathan is also a public speaker on SEO and Digital Marketing and regularly lectures and trains on all aspects of Digital Marketing.
There are actually a number of things which are rewarding. Seeing customers making a success of their online strategy is hugely rewarding but I also still get satisfaction in seeing customer’s websites raking #1. Most rewarding of all though is probably helping a customer recover their website and go from a disastrous situation to one where they are successful again.
71. Peter Attia is the Director of Content and Search at Modernize and has been in the online marketing world for over a decade.
He’s been a founding member of multiple multimillion dollar businesses and has worked closely with multiple Fortune 100 companies.
Most people in the industry are pretty competitive people and I think that’s what drives them, myself included. It’s always rewarding to see a strategy you’ve worked diligently on, pan out to where your surpassing your competitors.
She has more than 10 years experience in the digital marketing and software development industry.
Carla is originally from San Diego, California but lives in Argentina as an Expat.
Generating leads for clients. I love hearing “I sold X amount last month thanks to ranking in Google”.
He is also the developer of a small iOS app called Write365, which gives users creative writing prompts. He occasionally writes on his own site here.
Watching traffic grow month after month, and eventually, year over year. I love looking at a client’s analytics account and seeing growth over the period of time I’m working with them.
74. Simon Penson is founder and managing director of Zazzle Media, an international content marketing agency based in Peterborough and London.
He is one of the most prominent writers and speakers in the digital marketing space, having grown Zazzle into one of the most respected agencies in the UK.
Seeing a brand that may have been burnt by previous SEO techniques growing again. It’s a great feeling to change perceptions and mindsets around ‘SEO’ to be much more about digital audience and wider marketing.
75. Amy Hebdon is the following:
Paid Search professional with more than a decade experience running results-driven SEM campaigns, achieving aggressive CPA/CPLs in Pharma, Financial Services, Tech, Consumer/Retail, Restaurant, and Hotel verticals.
• Audited or managed more than 100 accounts.
• Certified in Google AdWords (5pecialist – every exam), Google Analytics, Bing AdCenter, MarketMotive (Conversion Optimization), and MECLABS (Value Proposition).
• Proven track record of managing accounts and maintaining strong client relationships.
• Able to leverage new technology and approaches to enhance campaigns and strengthen brands.
• Manage and train support teams in digital marketing and optimization.
• Experience in Social Media, SEO, Landing Page testing, Content Marketing, Display, and Email Marketing. (from LinkedIn)
My first real job at a digital agency (in 2004) was in web design. Back then we didn’t have the testing tools we do now, so all our design decisions were made by what our boss liked.
I hated that. I had the chance to start working on paid search ads, and I loved how accountable it was- success was measured by whether the ad got results, not my boss’s opinion.
I have always loved working in PPC because it demands I stay both creative and analytical, and I get instant feedback to test assumptions and course correct.
76. Adam J Thompson has 10 years of experience in digital marketing and internet business, having owned several online business ventures and worked with clients from a variety of industries across the globe.
Adam founded RYP Marketing in 2006 with the goal of providing highly effective online marketing services to small and medium sized companies.
Today he plays an active role in running the company, with a special focus on SEO strategy and helping clients increase website conversion rates.
Adam specializes in the following areas:
– Search Engine Optimization
– Conversion Rate Optimization
– Web Analytics
I love building a system where all the pieces (internal link structure, keyword maps, content, social media promotion, etc.) come together and work. I enjoy creating content that users love, promoting the content, and being rewarded with rankings.
Since 2001, Matthew has helped hundreds of companies grow through a process of analyzing, optimizing, and improving their websites, search presence, and other marketing efforts.
Using a strong analytical framework, Matthew helps clients integrate all aspects of their marketing efforts to better connect with customers and users, resulting in significant business growth.
You can connect with Matthew on Twitter @MatthewEdgarCO.
The long term benefits of SEO outmatch those of nearly any other type of marketing. While there is an upfront investment to create high quality content and earn those rankings, that investment more than pays off in the long term as the pages you’ve ranked continue to rank and bring in traffic with minimal investment required to maintain those rankings.
78. Eric Pratum is a digital strategist with a background in analytics, SEO, digital media, and nonprofits.
For the last five years, he’s focused specifically on nonprofit fundraising – having launched websites, CRO campaigns, and digital media programs that have generated returns often unseen in this space.
Prior to that, Eric managed eCommerce websites, built an online auction system, and engineered a social media analytics program back when social media monitoring was the wild west of the online data space.
My clients help those that need assistance – people who are homeless, suffering from addiction, recovering from a disaster, and so on. For me to be able to help them fix even basic SEO problems and see increases in traffic and then revenue as a result is highly rewarding because I know they are able to do a service for their communities thanks to the financial donations my work helped them generate.
Tara is a prolific content creator, having written thousands of blog posts, small business websites and other inbound marketing content through the course of her career.
Tara enjoys blogging about SEO copywriting, content management, corporate culture, personal branding, networking and LinkedIn.
She has over a decade of experience in digital publishing. Connect with her on Twitter @TaraMClapper.
Results. I love figuring out what works and doing more of it. I enjoy how your strategy can combine strict KPIs and clear cut data – but trends, gut feelings, and information gathered at in-person events can set you ahead of the crowd when it comes to content strategy. I love being enthusiastic about a trend and owning that niche topic.
She has been on the road ever since, earning a location independent living as a writer on the topics of travel, personal finance, and lifestyle design.
Her latest book (Working on the Road) helps people design careers around their travel and lifestyle preferences, and her monthly “Dear Nora” column on CreditWalk.ca answers commonly asked questions about travel and finance.
Being highly searchable of course! Most of my traffic comes from organic searches, so good SEO practice can yield significant benefits.
He is the former CEO of The Ocean Agency (acquired in 2014), a digital marketing agency in Chicago that worked with some of the biggest brands in the world including: Walgreens, Sprite, Toyota, CareerBuilder and BlackBerry.
He has been interviewed on NBC, CBS, ABC, Inc Magazine, Website Magazine, and Crain’s Business Chicago.
Currently, Marvin is working on SaaS startup, MySiteAuditor, a white-label, website audit and analysis tool that helps digital marketing agencies generate leads in 20 languages around the world.
Once you’re ranked #1 for your target keyword(s) you get endless free traffic, leads, and sales. I freaking love that!
He is constantly keeping up with the latest Google algorithms and analyzing new tools to help ProFromGo’s clients succeed.
Not only does he have an eye for great marketing campaigns, but he also takes great pride in being able to track the dollar return on each one.
Chris’s love of search marketing may only be surpassed by his enthusiasm for fitness and health. He can often be found running or biking on the South Side River Trail or lifting heavy things at LA Fitness.
The fact that results are so easily measurable. Even with just an intermediate knowledge of Google Analytics, you can track just about anything from video clicks to how many people downloaded a presentation from a complementary flash drive. It’s a great feeling when you can directly see the results that your campaign has produced.
Most rewarding: A client calling me to ask “What the hell we did, because they can’t handle all the work.”
Dan has been working in the SEO industry since 2011, working on all types of projects from large eCommerce and enterprise sites to SMB and local trade sites.
He also dabbles in videography under the name Callis Makes Films.
• Knowing you’re genuinely making a difference to the bottom line of someone’s business.mSEO sometimes gets a bad reputation due to a handful of snake oil salesmen out there who are happy to take the money and run. I’ve never really understood why people judge SEO as a whole based on the shady characters. Cowboy builders exist too, yet you don’t see people advising others not to invest in fixing their house if it’s falling down.
• Constantly learning and evolving. Digital as a whole is a constantly evolving industry, which not only keeps things interesting, but means my skill set and knowledge is ever expanding.
No single person knows everything there is to know in this industry, and much like scientific research, one new theory or case study can completely change the way we have to think.
85. Gareth Cartman is Director of Digital Marketing at CLD, a boutique UK digital performance agency based near London.
He’s been in SEO and digital marketing for 15 years, working across publishing, HR and technology while running his own sites and blogs.
He’s also a dad of two talkative young children, and for his sins he’s an Everton and a Boston Red Sox fan. http://www.cleverlittledesign.co.uk
It used to be rankings, but they’re borderline meaningless these days. What’s most rewarding is when you go to a client and they say “we’ve just bought the building next door” or “we can’t cope with the orders” or “we’ve just hired two more people”. If we’ve challenged a client’s entire business, you’ve done your job.