These Are Top Tools and Applications SEO Professionals Use

These Are Top Tools and Applications SEO Professionals Use

Do you a favorite tool or application when you do SEO? There are a lot of available tools to choose from but most likely you have your own favorites. These are the tools you would pick right away when you’re doing work. They make you more productive and make things easier around you.

Just like you, these SEO professionals have their own favorite tools and applications in their SEO stack. Let’s check out the tools and applications they often use, they might be your favorites too! Do let us know what are yours also!

1. Steve Morgan is a Freelance SEO Consultant trading as Morgan Online Marketing. In addition to his own blog (SEOno), he also blogs for State Of Digital. Follow Steve on Twitter: @steviephil.

Screaming Frog … I think Google Search Console is criminally underrated – I’ve found some great things for clients by using it.

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2. Eric McGehearty as CEO of Globe Runner, Eric goes above and beyond in order to achieve quantifiable results for clients. Founded in 2009 during a devastating economic slump, Globe Runner is one of the fastest-growing online marketing companies in Texas, and now employs a team of twenty elite individuals.

I use all of the classics, MOZ, Semrush, etc… We also use virtual website Optimizer for conversion rate optimization, Buzz Sumo is a great tool for content strategy recommendations.

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3. Kent Lewis is President and Founder of Anvil, a consultancy specializing in measurable marketing that moves businesses forward. Under his leadership, Anvil has been recognized as an Inc. 5000 fastest growing private company as well as most admired, most philanthropic and a fastest growing company by and Portland Business Journal

MOZ mostly, but I defer to my team at Anvil for tactics and tools.

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4. Jey Pandian is a Highly Experienced Search Engine Optimization (SEO) Professional & Search Engine Marketing (SEM) Consultant.

I use the chrome SEO developer plugin, via Ian Lurie, the QUART method by Alan Bleiweiss and last but not the least; I prefer to hand check the code and the website whenever I see traffic fluctations; especially the moreso when tools like Google Webmaster Console or my analytic platform spit out errors.

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5. Frank Scharnell is an Experienced WordPress Developer, Search Engine Consultant, Conversion specialist and Digital Marketer. 

My favorite SEO tools include, Link Research Tools, Screaming Frog and Google Analytics. I know there are so many different tools in the industry to choose from, but I try to keep my toolbox as light as I can so I can focus on the data.

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6. Bill Sebald is the co-owner of Greenlane Search Marketing, LLC. SEO, designer, blogger, and occasional speaker. He considers himself as a straight-shooter practicing agile white-hat SEO, focusing mostly on contextual marketing to optimize for search engines on behalf of the searchers.

The two I mentioned above for sure. Also, Pitchbox is amazing for scalable outreach. Absolutely a tool everyone should be looking who does outreach. I’m always in SEMrush.

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7. Danny Cave is a data driven digital marketing and Web analytics expert and leader.

Linkdex, Google Analytics, geckoboard, pipedrive,, wordpress, Moz, ahrefs, exell, followerwonk, Tableau,,, mail chimp, sequel pro, optimizley, goto webinar.

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8. Stuart McIlreavy owns and is a digital media professional with many years industry experience working primarily as an organic search consultant.

Stuart McIlreavy

Still a huge fan of Searchmetrics as I think it is the best platform on the market and has the strongest leadership team and culture. The first thing I use on most projects is probably Screaming Frog.

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9. Andrew Steel is Head of SEO at Equator, leading a large team of SEO experts working for some of the world’s largest brands, including AXA and National Australia Group.

Based in Glasgow, UK, Andrew has over 10 years’ experience working in SEO.

Andrew Steel

Screaming Frog is one of my favourites but I also get great value from MajesticSEO, aHrefs, SearchMetrics, Kerboo and URLProfiler.

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10. Logan Lenz is a serial entrepreneur that innovates within the music and web industries. His first company is called Endagon Enterprises, which is a full-service web agency that also builds its own web properties.

He also owns and operates a humor t-shirt website called Iced Tees and have helped to start a handful of other businesses.

logan lenz

Google Search Console is everything to me. I live inside of my dashboards to ensure I know exactly how Googlebot is navigating my site.

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11. Max Tandefelt is a Digital Business Developer at Chalmers University of Technology

Max Tandefelt

Moz, Google Analytics, Adwords Keyword Planner, SEM Rush, Webmaster tools, Screaming Frog, Keyword Tool… I’m really curious about STAT but haven’t worked with it yet. They’ve got some really knowledgeable and friendly people over there.

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12. Lars Bachmann Online Marketing hos - Chefredaktør MTBX Mountainbike Magasin

Lars Bachmann

I use of course and then I use tools as,, Screaming Frog etc.

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13. Matt Antonio is a Web Designer / Developer and IT System Administrator at Sanford Airport Authority.

I’m pretty big into SEO tools to get the job done. I couldn’t live without Screaming Frog or SEO Tools for Excel. I use bookmarklets to speed up my common work tasks like Ahrefs & site: / cache: searches, and I really wouldn’t be as excited about doing SEO auditing work without tools like SEMRush or Ahrefs. I also love automation tools. Zapier & IFTTT along with API integrations for Mailchimp make life so much easier as a marketer. I try to automate anything I find myself doing over & over.

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14. Greg Strandberg is  professional writer. He writes his own eBooks as well as content marketing and books for others.

Greg Strandberg

I prefer to use the word “crutch” as opposed to tools. I don’t like to walk down the street with a crutch, not when I don’t need it. Why SEO-types feel the need to has always baffled me. Expect this tiresome fad of “tool posts” to go away in 2016.

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15. Tommy Landry is an Internet marketing consultant, certified master life coach, WordPress expert, e-book author, and entrepreneur with over 25 years of business and marketing experience, as well as a degree in and lifelong study of interpersonal communications and relationships.

I swear by Raven Tools as a go-too software product. It is great for audits, link analysis, campaign tracking and more. With APIs to Moz for metrics and other platforms for keyword research, competitive research, etc., it is worth much more than the monthly price they charge for the full solution. I’m also still a fan of Market Samurai for keyword research. I’ve found it to be invaluable for uncovering keywords that are less apparent using other means.

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16. Samuel Miranda is a Founding partner of Psy Ventures, a rapidly growing affiliate network in the psychic, spirituality and self-help niche.

I’d recommend SEMRush for tracking rankings, and Ahrefs for analysing competition and keeping tabs on any poisonous links pointing to your site that need disavowing. I like Buzzsumo for getting content ideas, and Muckrack for contacting journalists and spotting PR opportunities.

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17. Dan Crean is a Texas based SEO and Internet Marketing professional. He has been in the field since 2000 and has seen many changes in the industry over the years. He considers content marketing to be his greatest strength.

Moz, Majestic SEO, Ahrefs, Google and Bing webmaster tools, various analytics systems, Excel (really use it a lot). Depends on status of my projects and accounts. I always take a quick look at SERPs in the early morning, check industry blogs, try to get something checked off my to-do list by 10 AM. That feels really good and sets the tone for the rest of the day

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18. David Vallance is a writer who fell into digital marketing he marries a pragmatic approach to link building with a focus on genuinely valuable content to drive long term growth for online businesses.

David joined the newly rebranded agency Digital Impact in 2014 and set about defining a brand voice and iconic content style across its various platforms.

Again there’s too many to count. I love trying out new tools too — although most don’t stick around for more than a few weeks. The core members of my toolkit usually stay the same though. Moz, Google Analytics and Raven Tools are a few of my favourites. We’ve been experimenting with user testing lately as well. Peek is a great service which allows you to try it out for free. I recommend you give it a go — I think you’ll be surprised.

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19. Gradiva Couzin has been working in SEO since 1998 and is a partner at Gravity Search Marketing LLC, an online discoverability consultancy founded in 2006 by Couzin and Jennifer Grappone.

Of course we use all the Google tools: Search Console, AdWords Keyword Planner, Tag Manager, Google Analytics, Google Trends.For reporting we use SuperMetrics, Advanced Web Ranking, Majestic SEO, and the Moz suite of tools.                                                                                                                                                                 Tunnelbear is a handy proxy tool for checking international status, and we also use proxies from For site technical reviews, we use the Microsoft IIS SEO toolkit as our site spidering tool. Also, we use Teamwork Projects ( as our in-house project management and time-tracking tool, and it has been a lifesaver.

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20. Colin Cheng  is a Strategic Digital Account Director - . SEO, biddable, data analytics, content & social. UK Search Awards/YDLA nominee. Bett Show speaker.

Google Analytics is an invaluable tool, as is Google Search Console. You can uncover a whole host of information there. We also use Moz, SEMrush, Ahrefs for different aspects of our campaigns.                                                                                                                                                                                                                                      I’d finally also say that Excel is probably the tool that I use most. Having a strong understanding of how to work with data is extremely important and you can use Excel to quickly identify opportunities or key performance areas.

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21. Aaron Agius. Speaker, #SEO & #contentmarketer. Co-founder @IAmLouderOnline and help some of the world's largest brands build their online presence.

Aaron Agius

Ahrefs, SEMrush, DeepCrawl, Buzzstream, Moz, Screaming Frog, Link Profiler… and many more.

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22. Daniel Morgan an International SEO ninja, ecommerce guru and user of cliches.

Aside from Google Analytics, Google Webmaster Tools and others, I do use the Moz suite of tools. It offers great value for money and its tools give you the ability to measure not just the traditional SEO metrics but also more social-related metrics. It’s a shame that the most innovative enterprise SEO platforms such as BrightEdge and Searchmetrics are out of the price range of most smaller companies and agencies.

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23. Nuno Hipolito. Head of Digital Marketing & Former Performance Marketing

Nuno Hipolito

You can do great SEO with free tools. If you have a good understanding of web analytics, link analysis and technical analysis you don’t need anything else. Most SEOs don’t know web analytics, and that’s the main thing you need to know in order to start and finish an SEO project. When it comes to technical analysis and link analysis, you can use many free tools, but you just need to know what you are doing.

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24. Bernadette Coleman is an SEO, Local Search, Engaging Content Enthusiast & CEO of @AdviceGroup, AdviceMobile, & @Advice_Local a Inc500 company. Publisher of @RocksDigital.

Well, Advice Local of course. The ability to manage my client’s digital presence from one platform is important and it makes my life much easier.

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25. Michael Cottam is  a search engine optimization consultant, specializing in organic SEO, Panda optimization, and Googlepenalty recovery.

Michael Cottam

Google Search Console’s new Search Analytics feature – it shows you the search terms driving traffic to a page (that Google Analytics continues to hide behind the much-hated “[not provided]”). Moz’s SERP overlay tool. Kerboo’s LinkRisk tool for analyzing toxic backlinks. for seeing page load issues. Google’s structured data test tool.

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26. Bharati Ahuja is a Founder WebPro Technologies - SEO Trainer and Speaker, Web Entrepreneur, Blog Writer, InternetMarketing Consultant.

We mostly rely on the Google analytics data and the web master tools data. Apart from that we use Screaming frog, Raven Tools, Open Site Explorer and Hootsuite for Social Media. Of course Excel is our favourite to analyse the GA data.

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 27. John Doherty is a CEO @getcredo/@single_geared, SEO consultant to websites with a lot of pages. Entrepreneur, traveler, ENTJ. Published on TNW, Entrepreneur, and more!

John Doherty

My favorite tool hands-down is SearchMetrics. There is so much value in that tool, it’s insane. Other tools I love – ScreamingFrog, DeepCrawl, Moz’s Pro Tools (especially OpenSiteExplorer), Majestic, and of course my favorite SEO tool – Microsoft Excel.

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28. Tim Soulo is the Head of Marketing & Product Strategy at (Singapore)

In terms of SEO I don’t really use anything except for Ahrefs. In fact we’re getting closer and closer to the “ultimate SEO toolset”.                                                              As of now we have the following tools within Ahrefs:
– Backlink checker;
– Rank tracker;
– SEO and PPC competitive intelligence;
– Crawl reports;
– Search for most shared content, etc.

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29. Jonathan Guy  is a Paid and Organic search specialists, helping Businesses get the most out of their Online Presence Locally,Nationally and Internationally.

Jonathan Guy

I have a few ‘go to’ tools that are in use on a daily basis. Screaming Frog is essential for a quick analysis of websites and on my Chrome Toolbar I wouldn’t be without the Carter Cole extension and the Majestic Backlink Analyser. These are quick, accurate and make life a little easier.

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30. Peter Attia's primary focuses are acquisition and engagement channels, including User Engagement, A/B Testing, Product Engagement, SEO, Content, and Email. I’ve also managed paid acquisition channels with multi-million dollar budgets in Google Adwords, Bing Ads, and Paid Social Media channels.

Peter Attia

I’d say my top tools for SEO directly are SEM Rush and URL Profiler. They’re both great for doing deep analysis of your own site as well as competitors. They also both have great resources for performing in depth audits. For the not so specifically SEO side, two of my favorite tools are Hemingway App and Workflowy.                                                                                                                                                      I always forward Hemingway App along to anyone even slightly involved with writing copy or editing, as it can really speed up the process of finding pain points in content.Workflowy is more of a way to keep myself organize. I’ve always been the type of person that works off of lists that are organized by different prioritize and Workflowy let’s me do just that.                                                                                                                                                                                                                                      It also allows you to build lists within lists, which may sound ridiculous, but is a huge help. Lastly, I think Moz is a great company. The amount of clout and love they’ve grown is impressive by anyone’s standards.However, I have to say, it’s also misleading to people who are new in the industry. The Moz toolset is fairly basic and it can be hard to realize there’s much better technology out there, when Moz is what you see everywhere.

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31. Carla Dawson is a Digital Transformation Consultant at . Originally from CA, USA. Published on Moz, , Infobae and more. Speaker at Social Media Day, Professor and More.

Carla Dawson

MOZ, Screaming Frog, Deep Crawl and aHrefs.

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32. Alex Ramadan  . Don't follow your dreams, don't follow your heart, follow me. 

SEO Screaming Frog is my go to for most analysis-based things. It’s incredibly powerful, and fits into my workflow pretty well. They’re constantly updating and improving the tool, making a yearly license totally worth it. Highly recommended.

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33. Adam Thompson is a Vice President of Technology at EffectiveUI.

Adam Thompson

A few of my favorite tools are Moz (for rankings, keyword competitiveness, and backlink data), Link Prospector, BuzzSumo, and our own content topics tool. - Adam Thompson

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34. Matthew Edgar. Tech SEO, CRO & Analytics | Consultant, Speaker, Author | Partner of@ElementiveSltns | Author of 

There are so many it is tough to list them all. Some of the tools we use most often at Elementive to understand how a company’s search efforts are working are Moz and SEMRush. The wealth of information they provide is impressive. Outside of paid tools, though, Bing Webmaster Tools and Google Search Console are quite beneficial to understand how your search marketing is working.                                                                                                                                                                          Beyond sort of the more “pure” SEO tools, and given that SEO is trending toward good user experience, there is a lot of value that can be gained from using tools like Crazy Egg or Inspectlet to know how your visitors are moving through the site. Both tools let you look traffic from a particular source (like search) to see what kind of experience they had when visiting their site.

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35. Eric Pratum is a marketing leader with strong team management, strategy, and digital experience for story- and data-driven brands.

Eric Pratum

Things are simple for me. I use Google Analytics daily, Screaming Frog and Open Site Explorer weekly, and tools like SEMrush or SpyFu as needed.

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36. Tara Clapper is a resourceful networker and storyteller who helps brands,marketers, job seekers, and game participants learn more about themselves through collaborative processes.

SEMrush, Yoast SEO, and CoSchedule – social media sites get indexed by Google, too, and sometimes I notice that my social posts (via CoSchedule) rank higher than the actual blog posts. Don’t forget to use SEO in social. LinkedIn is also a great tool. I update my profile a couple of times per month. I think the feed could be more intuitive (it’s not Facebook), but the trends and experts seem to come to me.

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37. Nora Dunn is a  Professional Hobo. Writer. Traveler. Been traveling the world full-time since 2007 in a financially sustainable way.

I’m very simple. I use an SEO plugin on my site called Yoast SEO. It helps me create beneficial keywords and meta descriptions and ensure that my posts use the keywords effectively. There are all kinds of extra features with this plugin as well that allow me to search for keywords etc.

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38. Marvin Russel is a SaaS consultant, CEO at Checkli. Founded MySiteAuditor and The Ocean Agency.

Marvin Russell

WordPress allows you to scale your content very easily. So, I use Yoast for WordPress. Other than that, I use, SEMRUSH, as well as our SEO tools, MySiteAuditor and

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39. Chris Long help companies integrate Sourcing and Recruitment into their Talent Strategies and Workforce PlanningProcesses. By leveraging Social Media / Social Networks and Communities, I create and deliver directsourcing, candidate attraction, employer branding and content marketing projects

The two tools I couldn’t live without are Google Analytics and BuzzSumo. I’ve been certified with Google Analytics for two years and still feel as if I’m barely scratching surface with its capabilities.                                                                                                                                                                                                                                                 The incredible traffic segmentation ability in itself is enough to push this tool to the top of my list. Like most other SEOs, I make very heavy use of tracking URLs that give me exact numbers on how individual campaigns are performing. BuzzSumo is fantastic when it comes to analyzing content and further developing what kinds of content your personas engage with.                                                                                                                                                                                                            I’ll work with our clients to figure out which websites their customers are most likely to be found on. I’ll analyze the top content on those websites taking notes on common topics, themes, structures, of content that performs well. Quality content is as much as science as it is an art.

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40. Bart van der Meer . CEO Klik Proces: SEO, CRO, Voice & YouTube

The tools we use at Klik Proces                                                                                          A. Ahref + Majestic = backlink checking and value determination                                B. our own developed keywords research software + Google keyword planner for keyword research.                                                                                                                  C. Rankwatch for keyword tracking

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41. Dan Callis is an SEO))) at @edit_agency. Shouts in @cheapheatbantz. ITFC supporter. Preachy vegan. Vinyl collector. Gig punter. PS4/retro gamer. AZ Cards fan. Crap skateboarder.

Obviously the usual Google tools. Much of my day will be spent in Analytics, Search Console or Keyword Planner. I have a tool called LinkClump that I use on a daily basis. It makes extracting URLs from your browser to paste in Excel easier.I’ve been a big advocate of it for the last 3 years and almost everyone I’ve introduced to it has said it changed their working life for the better.                                                                                                                                                                              For managing my work load I live by Toodledo. I can’t get by in life, both in and out of work, without some form of written brain dump to keep on top of things. On top of those, I have countless tools I use for varying tasks. A few of my favourites are…

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42. Gareth Cartman is the Director of Digital Marketing at CLD., a Berkshire Digital Agency. Speaker at Digital & SEO Conferences. Author of Ghosts On The Road, Toffee, Red Sox.

SEMRush is invaluable, and Ahrefs is brilliant for backlinks. However, the guys up the road from us, Screaming Frog, have delivered the most useful tool in the SEO world and they keep making it better. Basecamp and Harvest are what keeps our business together, though. Knowing how much time you’re spending on tasks and how much time you’re wasting on admin is essential to keeping the focus.

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