SEO Trends to Watch Out For According to Top SEO Practitioners

SEO Trends to Watch Out For According to Top SEO Practitioners

If you are familiar with this industry, you would understand that the field of SEO is really dynamic. Changes come and go before you can even say “what’s the latest?” You have to continuously adapt or else what you know would be outdated soon enough. With lots of things coming and going, how do you keep track of the latest SEO trends?

We can never stress enough the importance on keeping up with latest, so we have compiled this list. Top SEO practitioners all over the globe tells us the SEO trends we should look out for. Let’s hear what they have to say to know what we should keep an eye on.

1. Eric McGehearty ​​as CEO of Globe Runner, Eric goes above and beyond in order to achieve quantifiable results for clients. Founded in 2009 during a devastating economic slump, Globe Runner is one of the fastest-growing online marketing companies in Texas, and now employs a team of twenty elite individuals.

I think what people used to call SEO is slowly turning into a much more holistic endeavour. A truly effective SEO has to have its hands in all aspects of a client's digital presence. No longer will SEO be a black box where mysterious ninja tech guys manipulate the algorithm. Instead, we “ninja's” will step out of the shadows of the internet and become marketing samurai's to carve out a new vision for our clients digital marketing.

Click to Tweet

2. Kent Lewis ​is President and Founder of Anvil, a consultancy specializing in measurable marketing that moves businesses forward. Under his leadership, Anvil has been recognized as an Inc. 5000 fastest growing private company as well as most admired, most philanthropic and a fastest growing company by and Portland Business Journal.

Google getting smarter about grey and black hat SEO tricks, especially ad-cluttered or content weak affiliate sites and continuing to penalize bad content in general.

Click to Tweet

3. Jey Pandian ​is a Highly Experienced Search Engine Optimization (SEO) Professional & Search Engine Marketing (SEM) Consultant.

jey pandian

Virtual or augmented reality for sure. I would love to see how search functions in such a situation.

Click to Tweet

4. Bill Sebald ​is the co-owner of Greenlane Search Marketing, LLC. SEO, designer, blogger, and occasional speaker. He considers himself as a straight-shooter practicing agile white-hat SEO, focusing mostly on contextual marketing to optimize for search engines on behalf of the searchers.

​Google’s growing ability to actually comprehend content ala semantic search. A direction like that is great for Google since optimizing for keywords alone appears to only be able to take their results so far.

Click to Tweet

5.  Danny Cave is a data driven digital marketing and Web analytics expert and leader.

Hopefully the death of click bait and formulaic headlines? As a marketing manager, I can see why people use them, but as a user they irritate the crap out of me.  “What do we want?  CLICKBAIT                                                                                 When do we want it?                                                                                                        The answer will shock you.”

Click to Tweet

6.  Stuart McIlreavy owns and is a digital media professional with many years industry experience working primarily as an organic search consultant.

Stuart McIlreavy

I think SEO has excited me more post Penguin because for years I was frustrated that the industry was Tacky and Spammy. I think most companies know now that if they want to succeed, they need to play the long game and do quality work.                                                                                                                                                            In many ways the internet / SEO industry will merge into something akin to the television industry, but everyone will be able to access and participate to achieve their own goals. That's exciting.

Click to Tweet

7. Steve Morgan is a Freelance SEO Consultant trading as Morgan Online Marketing. In addition to his own blog (SEOno), he also blogs for State Of Digital. Follow Steve on Twitter: @steviephil.


One of the Google folks (I think it was Gary Illyes?) recently hinted that Google was going to give more attention to structured data / rich snippets in 2016. That really excites me, as – for some sectors – it’s a really good way of showing off your results beyond the traditional page title, meta description and URL. It’d be good to see more options open up and perhaps an easier way for businesses to implement it, too.

Click to Tweet

8.  Andrew Steel is Head of SEO at Equator, leading a large team of SEO experts working for some of the world’s largest brands, including AXA and National Australia Group.

Based in Glasgow, UK, Andrew has over 10 years’ experience working in SEO.

Andrew Steel

As we have a strong focus on creative content-led SEO at Equator, the continued developments of Google towards user interaction and engagement being strong ranking metrics is exciting. Mobile browsing experience is changing the way people use the web.                                                                                                                                                                                                                                                                It’s a subtle, but gradually evolving thing, but the shift definitely makes interaction metrics more of a logical signal to use and Google’s efforts in the field of Artificial Intelligence (such as Rank Brain) can only be presumed to be at least partly informed by these types of metrics.

Click to Tweet

9. Logan Lenz is a serial entrepreneur that innovates within the music and web industries. His first company is called Endagon Enterprises, which is a full-service web agency that also builds its own web properties.

He also owns and operates a humor t-shirt website called Iced Tees and have helped to start a handful of other businesses.

logan lenz

Voice search is truly fascinating. An SEO still needs to figure out the best ways to position sites for this on mobile exclusively, but for now, we’ll just let the authority carry over naturally until we’re told what we can do specifically.

Click to Tweet

10. Max Tandefelt is a Digital Business Developer at Chalmers University of Technology

Max Tandefelt

 The slow but steady transformation of Google. It requires a much bigger SEO approach than simply optimising pages. I try to learn as much as possible about Schema at the moment and how Google Now is working for example.

Click to Tweet

11. Greg Strandberg is  professional writer. He writes his own eBooks as well as content marketing and books for others. 

Greg Strandberg

I love how quality content is taking over from SEO, and how link attribution and authority links have to come from content. People don’t care who’s linking to you – they care about you solving their problem. SEO doesn’t do that, your words do.                                                                                                                                                       I’m sorry, and I doubt you want to read that, but Google keeps telling us that content is where it’s at. The good news is that up to 25% of businesses think their content is virtually worthless. You can fill that gap and help them out. Lots of opportunity here.

Click to Tweet

12. Colin Cheng  is a Strategic Digital Account Director - . SEO, biddable, data analytics, content & social. UK Search Awards/YDLA nominee. Bett Show speaker.

Colin Cheng

It’s not an SEO trend but it will have massive ramifications for any organic search campaigns. Google’s focus on snippets, structured data, answer boxes, knowledge graph and so on already radically changed the SERP landscape. But now we’re seeing the rise of Google Now, Facebook M, search in iOS 9 and Cortana being integrated into Windows 10.                                                                                                                                                                                                                                       Increasingly, we will see more searches being completed outside of the traditional search engine environment – how SEO's react to this shift will be significant. How will SEO's work in a world where people aren’t searching with keywords, but simply talking to their phone?

Click to Tweet

13. Nuno Hipolito. Head of Digital Marketing & Former Performance Marketing 

Nuno Hipolito

I’m excited to think about mobile SEO and how SEO's will be able to technically track performance between desktop and mobile.

Click to Tweet

14. Daniel Morgan. International SEO ninja, ecommerce guru and user of cliches. He is a Digital marketing professional with over eight years of experience, currently based in Milan, Italy

I think it’s really interesting how marketing in general has almost gone full-circle. When you think back to the ad agencies of yesteryear, it was all about coming up with a concept for a campaign and brand.                                                                                                                                                                                                                      With SEO we’re no longer able to get away with seemingly-magic technical SEO tweaks resulting in massive spikes in performance; if you want great rankings now in a competitive niche, you need links from highly authoritative websites such as national newspapers and industry websites.                                                                                                                                                                                                                    The most effective way to get these links are through offering products and services, or even through a marketing campaign which is truly unique, in order to become newsworthy and naturally earn links.

Click to Tweet

15.  Bernadette Coleman is an SEO, Local Search, Engaging Content Enthusiast & CEO of @AdviceGroup, AdviceMobile, & @Advice_Local a Inc500 company. Publisher of @RocksDigital.

Bernadette Coleman

Yes, it all excites me but particularly the Localized – Socialized movement. I love the thought of being able to deliver the right offer to the right person at the right time. Things are changing rapidly.                                                                                                                                                                                                                                      The way social and mobile is changing the way we behave is powerful and creates new opportunities for marketers today that we never had before. Let’s face it, we are in a connected world and that needs to be embraced. To me, that’s exciting.

Click to Tweet

16. Michael Cottam is  a search engine optimization consultant, specializing in organic SEO, Panda optimization, and Google penalty recovery. 

Michael Cottam

Google is honestly getting much better at understanding topics vs. keywords, and being able to really detect original, quality content. I’m seeing my own sites and my clients’ sites do better and better where we’ve put some real effort into useful, thorough text, original images, and rich content elements like videos and maps.

Click to Tweet

17. Jonathan Guy  is a Paid and Organic search specialists, helping Businesses get the most out of their Online Presence Locally,Nationally and Internationally. 

Jonathan Guy

I’ve long argued that Google’s policy of penalising sites for having bad backlinks was counterintuitive and ultimately self-defeating. If they can count the bad ones then by definition they must know the good ones. I see Google slowly moving this way and the rise of websites that don’t try to cheat their way to the top is exciting.

Click to Tweet

18. Peter Attia's primary focuses are acquisition and engagement channels, including User Engagement, A/B Testing, Product Engagement, SEO, Content, and Email. I’ve also managed paid acquisition channels with multi-million dollar budgets in Google Adwords, Bing Ads, and Paid Social Media channels.

Peter Attia

The massive effect user engagement and experience has started to play on SEO has been extremely motivating and exciting. I’m absolutely stoked to see the improved focus people are starting to put on website usability and the well deserved results that have been attained from it. When I’m not playing “digital marketer” and casually searching the web, I get frustrated when I see shit sites ranking above genuinely well built ones.                                                                                                                                                                                                                              It’s not that they don’t deserve the rankings, they’ve obviously put a lot of effort into SEO. However, it’s frustrating to see a site that’s genuinely more useful not get the credit it deserves, just because they focused more on usability than SEO (as it should be!).

Click to Tweet

19. Carla Dawson is a Digital Transformation Consultant at . Originally from CA, USA. Published on Moz, , Infobae and more. Speaker at Social Media Day, Professor and More.

Carla Dawson

Yes, I think Google is moving away from link building and focusing a user interaction and co-citation. These new trends I think are very beneficial for internet users.

Click to Tweet

20. Alex Ramadan  . Dont follow your dreams, don't follow your heart, follow me. 

I think the concept of users not necessarily using a traditional search engine (,, etc.) but rather using a personal assistant who might get its data from a search engine is really interesting.                                                                                                                                                                                                           For example, M from Facebook, looks like it’ll be able to do some incredible things. It’ll be interesting to see how these personal assistant type products source their data and how we can still get relevant content in front of the right users.

Click to Tweet

21. Adam Thompson is a Vice President of Technology at EffectiveUI. 

Adam Thompson

As wearables and other devices grow, SEOs will need to start paying more consideration to them. It’s too early to know what this ecospace will look like, but it should be interesting! 

Click to Tweet

22. Eric Pratum is a marketing leader with strong team management, strategy, and digital experience for story- and data-driven brands. 

Eric Pratum

The increasing use of things like Knowledge Graph and answer boxes in really interesting to me. Many site managers and SEOs find these efforts by the search engines concerning because they can often result in less traffic, but what I find exciting about them is the opportunity to establish my clients as the expert and top sources when I can help them become the sources for some of that information.

Click to Tweet

23. Tara Clapper is a resourceful networker and storyteller who helps brands,marketers, job seekers, and game participants learn more about themselves through collaborative processes. 

Tara Clapper

More video. As a content creator, I can’t afford to ignore video. I like that I’m forced to learn how to produce and promote videos and adapt. Our flexible company structure allows me to work closely with our webinar host and other team members so that I can better understand this important new trend.

Click to Tweet

24. Marvin Russel is a SaaS consultant, CEO at Checkli. Founded MySiteAuditor and The Ocean Agency. 

Marvin Russell

I love the concept of link “earning” instead of link “building”. Link building just sounds spammy to me. Make your SEO team always use the phrase link “earning”. It’s a constant reminder that optimized quality, content is king.

Click to Tweet

25. Chris Long help companies integrate Sourcing and Recruitment into their Talent Strategies and Workforce Planning Processes. By leveraging Social Media / Social Networks and Communities, I create and deliver direct sourcing, candidate attraction, employer branding and content marketing projects.

It isn’t particularly new, but I love how Google is getting better and better at it’s ability to evaluate quality content. We’re seeing content we’ve created for smaller companies with low website authority actually outcompete much larger news publications in the search engines.In the future, I think SEO's will have to worry less and less about building website authority before they can generate content.                                                                                                                                                      Google seems like it’s starting to reward the best answer to a query on a more consistent basis. Big brands won’t be able to rely on lazy content and smaller brands will have a chance to compete for much more competitive keywords if they take time to develop resources their customers engage with. Super exciting.

Click to Tweet

26. Bart van der Meer . CEO Klik Proces: SEO, CRO, Voice & YouTube

The death of spam is always great. User engagement seems to slowly make its way into the algorithm.

Click to Tweet

27. Dan Callis is an SEO))) at @edit_agency. Shouts in @cheapheatbantz. ITFC supporter. Preachy vegan. Vinyl collector. Gig punter. PS4/retro gamer. AZ Cards fan. Crap skateboarder.

The continual growth and evolution of mobile search is an interesting area for local SEO. The new feature in Google where they are using phones to identify popular visiting times for a business is as insightful as it is creepy. Our jobs will continue to evolve as more dots connect between multi-screen device usage, how we use those devices and behaviour outside of search engines.

Click to Tweet

28. Samuel Miranda is a Founding partner of Psy Ventures, a rapidly growing affiliate network in the psychic, spirituality and self-help niche. 

It’s more of an opportunity than a trend, but I’m really excited by international SEO and the challenge of ranking in foreign languages. Algorithms are a lot less developed, and there’s a lot more scope to be ‘creative’ with your SEO campaigns. In terms of trends, I think app store listing optimisation and the prospect of real-time Panda updates are pretty interesting.

Click to Tweet

29. Tommy Landry. President, Return On Now: SEO, SEM, Content Marketing, Social Media, Public Speaking, Business Coaching, Blogging. Entrepreneur & Certified Master Life Coach.

The growth of semantic SEO will be a huge theme heading into 2016. We have already seen mobile become a major topic, but that ship is already pushing out to sea. Contextual ranking is the first step along the way to morphing search engines into prediction engines. We are not very far from that vision as 2015 comes to a close.                                                                                                                                                                                                                                                                                        The single biggest development I’m expecting next year is in this area – the search engines will continue to get better and better at anticipating your needs. Voice search will also become big, and these two developments go hand-in-hand algorithmically.

Click to Tweet

30. Alex Johnson is an Integrated Marketing Coordinator at Tableau Software. 

Absolutely. As I see it, link building will never die, but the way we do it is gradually changing. Chasing links are becoming old hat and increasingly we are having to rely on building relationships and being creative instead. This is a much more rewarding and authentic way to gain links and it is much more effective too.

Click to Tweet

31. Chris Lister is a WebRanking Sr. Director of Development | 16 Yrs. Digital Marketing | Writer, Content Focused, SEO, BBQ'er, Beer Drinker, Go Blazers! #ripcity

I’d say the trend that excites me most is that we’re moving towards less search engine manipulation and putting more of a focus on creating unique content that answers questions and fills legitimate needs.                                                                                                                                                                                                                     In the early days, or as my 6 year old son likes to say “back in the day”, it didn’t matter if your content was weak, could be found on other websites, or didn’t offer anything new or interesting; if you had a good SEO strategy and links, you would generate traffic.                                                                                                                                                                                                                                                                    With today’s SEO, if you don’t have something of value you’re most likely not going to generate interest or exposure from the search engines.                                                                                                                                                                                              As the user experience becomes more of a ranking factor, SEO is no longer about manipulating the search engines, but about making the Internet a better place by providing better content, entertainment, resources and ideas. (This is probably the point in the interview where we all hold hands and sing Kumbaya)

Click to Tweet

32. Gradiva Couzin is Partner at Gravity Search Marketing LLC.

I’m excited about the evolution away from focusing on ranks. We’ve been advocating this for years, but finally the rest of the world seems to have caught up and is ready to notice all the different ways that a brand’s presence in search can be improved (for example, through an improved Knowledge Graph, or tweets in search results), and all the different ways that success can be measured.

Click to Tweet

33. Bharati Ahuja is a Founder WebPro Technologies - SEO Trainer and Speaker, Web Entrepreneur, Blog Writer, InternetMarketing Consultant. 

Currently the semantic web and microformats are an upcoming and exciting trend.

Click to Tweet

34. Tim Soulo is the Head of Marketing & Product Strategy at (Singapore)

Like I already said above, the “behavioural SEO” is something that sounds really exciting. I wonder how far Google will go with it and if they will be able to decrease the value of backlinks to the point when PBNs and black hat SEO will no longer work.

Click to Tweet

35. Simon Penson is the Founder & MD Zazzle Media, Board Member, Investor.

Everything excites me and that’s really, really important. If you don’t have that in this industry you will fall behind. When we hire people we look, above all else, for what we call ‘a voracious appetite for learning’ and a genuine intrigue for the world and how things work. If you have that you’ll do well. Talking specifically I would say it continues to be the trend towards a true understanding of the value of content and how it should sit at the very center of your marketing plan.

Click to Tweet

36. Matthew Edgar. Tech SEO, CRO & Analytics | Consultant, Speaker, Author | Partner of@ElementiveSltns | Author of Elements of a Successful Website

I’m excited that SEO is really starting to include, and prioritize, a lot of aspects of user experience. It isn’t just about keywords and links any more. Those so called “black hat” tactics like keyword stuffing or spammy links that (sadly) use to (kind of) work just don’t cut it anymore (yeah!).                                                                                                                                                                                                                          You really have to have a good website (and, typically, a good company behind that website) that delivers for visitors. The most recent example is the release of Google’s mobile usability guidelines earlier this year which was a clear signal that bad usability can affect rankings (though, the extent to which it is affecting rankings is questionable).                                                                                                                                                                                                                                                    You can go back over the years and see how Google has been building toward this. For instance, the roll out of Google’s Panda update in 2011 to weed out poor quality content certainly was part of getting sites to offer a better experience. It is great to see that Google is really paying attention to whether the websites they rank deliver a good, usable experience to users and I’m excited to see more of this in the future.

Click to Tweet