18 Nov Quick Fix Tips in Optimizing Your Website According to SEO Experts
When optimizing a website, or doing SEO for the matter – what process or method do you follow? Have you established a routine in solving problems? Probably you have established one already and you have come up with your own quick fixes.
Similar to what you have done, some of the SEO experts have come up with their own quick fixes as well. Today, they share what they think about quick fixes and if they have one. Let’s check them out!
It depends on whether it’s applicable or not, but I took on a client that had 100+ 404 pages (bearing in mind that they only had about 150 live pages)! Basically they kept tweaking and fiddling around with their URLs without redirecting them, not knowing the consequences of their actions. Sorting them all out – redirecting them to their closest counterpart or ‘new’ destination – gave them a massive SEO boost almost instantly. In fact, I have another new client who has a fair few 404s, so I’m going to make that a priority.
2. Gary Viray. Seldom do you meet a person who has a beautiful mind like Gary Viray, whose passion for numbers can only be equaled by his passion to share his knowledge and experience in SEO.
A consistent game changer in the world of SEO and SEM strategies, Gary will illustrate in this interview his long term approach with SEO.
Site and content audit the website. Use Screaming Frog, and Anne Cushing’s Site Audit list. Have ready UX designers, content writers, and developers to implement the changes. Focus on user experience.
This question implies that there is magic button, quick-fix way to optimize your website. Sadly, those days are behind us. To do well in the search engines requires much more work and analysis in multiple different areas. It’s not as easy as it once was and careful attention needs to be paid to usability, technicals, and link building.
4. Venchito Tampon Jr. is the CEO/Co-Founder of
@sharprocketph, a word-class link building company, career coach and motivational speaker in Asia. One of the youngest well known SEO’s in the Country Venchito tampon Jr. has recently been making waves across the internet marketing industry as he showcases the new generation of SEO’s in the Philippines.
There’s a recent post about quick SEO wins that you might want to check out. Also, I recently made a study about quick wins in SEO through meta tag optimization, fixing duplicate/broken pages and other technical/on site optimization. You can check that out for future references.
No quick fixes. Period.
Hmmm…tough question to answer. I think that looking at your crawl errors in Webmaster Tools is a quick way for many sites to improve. If you see that people are linking to 404 pages, perhaps because they’ve misspelled your url, you can either ask for them to link to the correct page or create a new page with the misspelling and redirect it to the appropriate page. Some websites can reclaim a lot of lost links this way. I’d also recommend having an on-site audit done. I see so many cases where a client is wondering why they can’t rank their home page for “best blue widgets” and the title of their home page is “Home”. Sometimes there can be some really quick fixes that can be found on an on-site review. You’ve got to do everything you can to tell Google what your page is about. But, on the other hand you have to be careful not to overdo it and keyword stuff.
I don’t believe there’s a ‘quick’ way on implementing SEO. I still recommend doing it slowly but surely. I follow a process on implementing SEO, and even after the algorithm updates, this process still works. Website Audit –> Keyword Research –> Onpage optimization –> Offpage Optimization, Content Marketing, and Social Media Marketing –> Monitoring and Maintenance. It might look old school but still works for me.
Sorry there is no easy way. Maybe some would say use WordPress and use the Yoast plugin but in reality, not everyone runs on WordPress. Many enterprise level clients use all sorts of CMS, from Oracle, Reddot, Typo3, ATG, Adobe CQ etc. and you cannot just tell them move over to WordPress. Many also use their home grown CMS. Having said that everything has different issues and there is no quick fix to anything. But what we do is when we identify all issues, we sort them in two ways, by level of impact in the SERPs and by level of difficulty to implement. This way you can create a matrix and start with the low hanging fruit which is the easiest one to implement with the highest amount of impact. Then for the rest you schedule them out for longer term goals.
Making sure that your website is technically solid, has clear navigational pathways, appropriate on-page relevance signals and original, useful content will yield the quickest wins for any SEO campaign.
Before you go off page be sure that your on page SEO is properly done. Many new comers believe that SEO and ranking sites can be done by link building alone. One of the most ignored on page SEO technique that really works is siloing.
Coincidentally, I’ve just recently published a blog post entitled – My On-Page Optimization Techniques: Completely Revealed.
Dilution of over-optimized anchor text backlinks and removal of duplicate content would be high on my list. Then make sure pages have SEO friendly titles and content relevant to the search term you’re trying to rank for.
Technical SEO. Definitely. If you know the ins and outs of technical SEO, you’re one force to reckon with. However quick fixes don’t necessarily mean long-term results.
15. Jose Duque is one of the young SEO Consultants in the Philippines gifted with a talent for observing algorithmic changes at a glance, having worked with huge accounts and companies from the U.S. to Australia.
Follow Google’s guidelines. Have great content, avoid looking like a spam site with too much advertisement. Sometimes simplicity is the key. Know your brand and know your niche.
16. Marc Heighway is is a leading SEO consultant from the UK. He runs SEO companies in Southampton and Bournemouth. In this interview he talks about the current state of SEO and his plans for the future.
I would say content. With new SEO clients in Southampton, sometimes all it takes is to review the website, get the Meta edited, content headings, and text set correctly with a good approach to keywords and you will see ranking increases. Video can also be a massive bonus – it doesn’t have to be anything too complex either – for example here’s a video about SEO in Bournemouth that I put together. You’d be surprised at how much business this can generate.https://youtu.be/syz1FxKS7Dg
17. Jec Gonzales is a seasoned content and SEO manager based in Manila.
He first dipped his toes into online marketing in 2006, as a content writer and editor to QuickJump Network, one of the biggest gaming websites then, ranking on top of competitive keywords related to gaming portables and consoles.
This can cover so many topics. I also don’t believe in optimizing purely for SEOs or search engines anymore. The game has evolved so much that it has devolved back to (GASP!) putting the user at the 1st, 2nd, and 3rd of every SEO’s priority. As long as you’re building a website that effectively understands or emphasises with the user, you’ll have a base that’s poised to be successful.
There is no quick fix. SEO is about the small details and it takes a lot of work.