16 Nov Online Marketers Share Their Secret in Keeping Up With the Latest Trends
When you do online marketing it is understood that you always have to keep up with the latest. Nothing is ever constant in this world, including the world of marketing. If you want to keep up with the competition, if you want to do well at work – you should keep yourself updated.
If you are armed with the newest marketing techniques you remain on top of things – you stay relevant. If you feel overwhelmed with staying updated, we could learn a thing or two from these online marketers. Below, they will share their secrets in staying up to date!
1. Umair Akram is a Digital Marketer and SEO Consultant with having more than 4 years of professional experience in the industry. He have worked with more than 30 companies and helped them increase their sales and profits. He is also the author of his blog "MyTechMag" and write about Blogging,Digital Marketing and SEO Tips.
My personal advice is "If you want to stay updated from latest things, don't stop "Reading". I read blogs of industry giants and believe me, it helps me a lot.
2. Paul Johnson runs the leading blog for luxury travel, simply named A Luxury Travel Blog. Winner of Best Travel Blog in the Travelmole Web Awards as well as Best Travel Influencer in the Innovation in Travel Awards from WIRED magazine, Paul has worked in the travel industry for 30 years and has had his blog cited as "one of the best travel blogs in the world" and "best for luxury" by The Daily Telegraph.
I constantly read online, follow various Facebook groups and have occasional conference calls with other like-minded people. I also attend some industry events.
3. Suzanne Baran is an industry-leading Content Strategy and Digital Marketing expert. During her 18-year career she has driven digital strategy for the world’s most beloved brands such as Yahoo!, AT&T, Intel, Toyota, Cisco, Scottrade, DirecTV, FIJI Water, Sony, and other Fortune 500 and 100 companies. She helps brands become better, more efficient publishers.
Suzanne has established content strategy as an essential practice for agencies across many industries. She’s a two-time panelist at the Digital Growth Summit, a guest speaker for Women in Technology International, and a seminar co-leader at General Assembly.
Liaising with co-speakers at conferences, and being on panels has dramatically contributed to my cutting-edge knowledge of trends. I’m pumped to be speaking at Information Development World in the Silicon Valley in May. Some of the best thinkers and forerunners of digital marketing will be present. I’m a fan of content curation sites and apps. I also scan LinkedIn headlines, Wired, CMI, Hubspot, Smashing Magazine’s newsletter, Business Insider, Engadget, Design Milk, and psych publications and blogs daily.
4. Chris Dreyer, I began my Internet marketing journey sometime in 2004 working at a small high school in Southern Illinois when the allure of making money online took hold. In the time since, I have been developing the skills and acquiring the experience that have allowed me to build one of the premier SEO agencies (Rankings.io) dedicated solely to attorneys and law firms. (See More: HERE)
We are constantly plugged in to industry news sources and reading publications of others in our industry. These could be news-based site (i.e. searchengineland.com,searchenginejournal.com, etc) or they could even be information from competitors or from Google.
We are also constantly collecting and observing data from our own customers. We do routine reporting and we are constantly measuring and refining our techniques, looking for new tools and re-thinking our services to be the best at what we do.
5. Nate Dame (@SEONate) has led SEO, content marketing, and influencer marketing campaigns for national and international brands. Now a regular speaker and columnist, Nate oversees client strategy and thought leadership for Propecta when he’s not too busy being husband and dad in Lake Geneva, Wisconsin.
Propecta is a leading SEO consultancy and agency trusted by B2B companies, including a few of the world's largest technology brands. With proven people, processes, and tools, Propecta partners with companies to develop and execute comprehensive strategies to build an organic search presence that generates significant revenue.
In the world of SEO, Search Engine Land’s SearchCap daily email is helpful. They don’t come out with something earth-shattering every day, but it does put every update, announcement, etc. is in your inbox every day. That’s helpful for people who aren’t in SEO full-time. It’s a great way to make sure you see the important things and stay on top of the industry.
Second is Moz’s Top 10 email, which I think is monthly. That’s a great resource for some of the best content from the month, and highlights the topics that might really be worth spending some time reading.
Not much to be honest. I try to keep an open mind, talk to a lot of people and listen to a lot of podcasts. I use Economist Espresso to stay up on the latest news and enjoy Marketplace on a daily basis, Kai Risdahl is my favorite host (all categories) of all times.
7. Carla Johnson helps marketers become storytellers. She works with companies to develop frameworks and build teams to tell better stories in order to develop deep relationships with customers and employees, create delightful experiences for audiences and generate top-line revenue.
Her clients include Motorola Solutions, Dell, Emerson, VMware, Western Union, American Express, the U.S. Army Corps of Engineers and other corporate, government and nonprofit organizations.
Read, listen to and watch everything you can from the best in the industry. People say that they don't have time to learn, but access to learning is the easiest thing in the world. If you don't have time to learn then you'll have plenty of time to look for a new job because you won't stay employable in an industry that's changing as fast as marketing is today.
8. Jeet Banerjee is a 23 year old serial entrepreneur, digital marketing consultant, TEDx speaker and best selling author. Jeet began his journey at the age of 17 when he launched a multimedia agency before selling it two years later.
Since then, Jeet has launched a handful of success tech ventures while helping numerous other entrepreneurs find success with their own businesses. When Jeet isn't in the office working on his tech projects, you can find him speaking at events all around the world sharing his experiences and insight on entrepreneurship.
Just always keep your eyes and ears open. New trends are coming out every day and as long as you are open minded and willing to listen what the ‘big' new thing is, you'll be aware of it. Another very helpful thing is to follow and be linked up with some of the top marketers in the world. They're always sharing their own insight and techniques to the world and you can stay up to date by just following them on social media.
Eric is also emerging as a recognized expert on content marketing.
He is the lead author of the book The Art of SEO; a columnist and contributor to publications such as Search Engine Land, Moz, Copyblogger, Marketing Land, and Social Media Today; and a regular speaker at industry conferences such as Search Marketing Expo, Pubcon, ClickZ Live, and many others.
I find a way to spend time on research in new tactics every day. Some days it may only be a few minutes. Other times, I may be able to get 2 to 3 hours to really dig into something. But, the most important thing is to make sure you remain committed to finding the time on a regular basis. Then dig in and learn what you can on a regular basis!
I follow industry leaders to stay up-to-date with current marketing trends. I also experiment frequently to come up with my own tactics and techniques based off of the information I've learned.
Read a lot! Pocket App, Blinkist, Twitter, Medium, Inbound.org and emails.
I read. A ton. I subscribe to blogs and newsletters and to SmartBrief. I also read every article we post on the Spin Sucks Twitter feed (which is run by my team, not me). I read at least four books a month. Almost everything I read leads to some sort of idea for business.
13. Gina Horkey is a married, millennial mama to two precocious toddlers from Minnesota. Additionally, she’s a professional writer and an online business marketing consultant with a decade of experience in the financial services industry.
Gina enjoys helping other freelancers gear up to quit their day jobs and take their side hustles full-time. If you’re interested in starting a freelance career, take Gina’s FREE writing course to kick-start yours today! Click here to get the first lesson sent to your inbox.
I try to follow people whose opinions I respect. I also get to learn from my VA clients who are always trying new things. Lastly, I attend conferences on an annual basis to learn what’s working for others or new on the horizon.
14. Adam Steele at 22, with no previous business experience, Adam left his day job to chase the dream of business ownership. He started out by peddling Gmail address’ by the bundle. Today, he leads a team of 30+, remote team members, runs 2 successful companies (is currently building 3, 4 & 5) and hosts The Steele Entrepreneur Show.
When not working his face off, he can be found rolling on the Jiu Jitsu mats, tinkering in his garden or with his nose in a book. Adam's mission is to share his experiences, past and present, with anyone audacious enough to want to be great.
I try to stay in the game, and be a real practitioner. I can't be a committed to this these days, so I rely on my team members to stay up to date, and I learn from them. In the past, blogs and podcasts.
15. James Norquay founded Prosperity Media in 2012 after working in the SEO & Content Marketing space for over 10+ years in Australia and the US.
James started working in digital marketing by developing his own network of content websites which went on to generate well over 22 million unique visitors from organic search with a strong focus on the US market. These websites were later sold on to a US media company.
James then moved into enterprise level consulting working for large businesses such as Virgin Mobile, Optus, David Jones, Woolworths, BWS, Apparel Group, Maurice Blackburn, Slater & Gordon, Travel NT, Citi Bank and many more large scale Australian and global businesses to drive SEO and inbound marketing growth.
Read blogs like Moz, Search Engine Land, Inbound.org, GrowthHackers.com and also network heavily via Linkedin and private Facebook groups to stay up to date with exclusive content.
16. John McElborough (@johnmcelborough) is one of the UKs most in demand digital marketers. He has delivered on search, paid media and conversion optimization campaigns for some of the UK’s most recognised brands as well as helping thousands of smaller businesses and start-ups succeed online through his writing, training and consultancy. He currently runs the online advertising agency Inbound360 and blogs at johnmcelborough.com
I try not to jump on too many bandwagons. I've got a set of go-to tactics that I've been using for years which I can make work for most businesses. Aside from that I stay curious about what other forward thinking companies are up to and try to reverse engineer what they're up to.
Obviously it pays to read as much as you can but don’t fall into the trap of thinking thats a substitute for trying stuff for yourself or looking at what other companies are doing out there in the real world. Marketing blogs in particular are great at talking about theories but often they’re rehashed ideas that the blogger has read somewhere else and they’ve never used themselves. There’s no substitute for experience.
For me personally I’ve always had little side projects running that don’t take up too much of my time but which I can use to experiment with new ideas and techniques to see if they work. Its important to have a playground for this kind of testing.
I have spent a long time developing a list of people I follow on my twitter account that share great content. This allows me to keep my pulse across various online marketing subjects. Of course, there are always a few blogs that are must reads:
My answer is the same as the response to a similar question previously: I spend a lot of time reading about my profession.
I read at least 3 articles a day (mostly content I find from people I follow on Twitter). I also make sure that I have something new to test each month.
I'm involved in several private mastermind groups where we brainstorm and solve problems. Other than that I follow some of my favorite internet marketers on social media.
I am so absolutely immersed in the online marketing world that I can't help but stumble across them. It's like asking me how I manage to take a breath each moment, it just keeps on happening …or I'm dead! To be slightly less cheeky, I follow the major blogs when I can: Moz, Social Media Examiner, and AdWeek (who have published me a few times) are all favorites.
I read. A lot. I read blogs and books on marketing and business. I have a list of blogs I like to visit each week, and I make it a point to spend part of my day catching up on the latest blog posts.
By utilizing social media, SEO and content management tools and strategies, companies are able to boost up their branding and engagement with their customers.
I engage with people I look up to in the industry. Read and listen to relevant content by others. Attend events and network within the community.
A lifelong devotee of style, she knows instinctively what the luxury consumer wants to see and hear, and from her experience working with high-end designers, artists and manufacturers, she knows how to deliver it in a way that keeps people talking. (from: About)
Read the social site blogs. Pay attention to the younger generations. Watch how they communicate, shop, and utilize their phones. Ask them about the coolest things they've seen lately and how they found it.
He is the author of the best selling book Search Engine Optimization Secrets and was the co-founder of Making it Click, a marketing training course.
Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.
The best and only way to stay up to date on marketing techniques is to do them everyday. I do this through my client work as well as through my personal projects.
26. Fitz Gerard Villafuerte, RFP is a civil engineer who decided to quit the corporate world back in 2003 to pursue entrepreneurship.
His blog Ready To Be Rich, has won several awards, including the Best Business and Finance Blog at the Philippine Blog Awards.
He has also been recognized by Moneysense Magazine as among the Top 12 Most Influential People in Personal Finance in the Philippines.
Read. I am subscribed to a lot of blogs.
With over 1,000 original and real life experience based articles, He will continue to walk you through the ups and downs, and in and outs of affiliate marketing and how others are making money online.
Always advance with the industry. Nothing stays the same and you need to know where and how your audience is finding you. In the past, the internet was all HTML and a one-sided conversation. Then MySpace, Facebook and social media blew up and now mobile is the big thing. Stay ahead, or you will fall behind the competition.
As a marketing speaker and coach, he has been named as one of the “Top 50 Global Thought Leaders in Marketing and Sales” by Top Sales World magazine and as one of the “Resources of the Decade” for professional services marketing by Raintoday.com.
His book “Email Persuasion” has been the #1 selling book on email marketing for the last year or so on Amazon globally with over 100 five star reviews.
First and foremost, I’m really interested in marketing, so I subscribe to lots of email newsletters and blog and am a member of a number of Facebook groups where new stuff gets shared. Once I hear of something, I’ll think about whether it could be a good fit for my market (rather than just “cool”) and if so, I’ll schedule a bit of time to test it out.
I focus on what’s working for me and talk to entrepreneurial friends about what they’re doing in their marketing strategies. I only switch strategies when I absolutely have to, being a coder I like to “never touch a running system”.
My marketing education has never really stopped. I’m constantly buying training courses and books because I know if there’s even one tiny thing I can pull from them, my time and money spent was well worth it.
I also have a huge list of blogs I visit regularly that have exposed me to a lot of new ideas and also keep me up to date with changes in my industry, and with marketing at a macro level.
Like I said, I spend at least 2 hours a day trying to remain connected with all the new stuff (being it in technology or in other areas, like marketing)
There’s a few great websites and blogs that I’m subscribed to, so that I can stay up to date with latest online marketing trends. Entrepreneur.com and Forbes are a few of those.
33. Devlin Duldulao is a workaholic and insomniac and if he had his way, he’d try to convert anyone to be like that also. He may not look at it, but he’s really a nerd at heart or maybe he’s a late bloomer when it comes to the latter.
He can get along well with most people, but he can be quite opinionated and stubborn on his ways.
Even though Devlin’s days are mostly spent on being an SEO consultant, web designer, conversion rate optimization specialist, and an Adwords expert, he still has not yet completely left behind his passion for a cause.
I’m using Facebook to keep me up to date on this fast-changing internet marketing. How? I’ve liked some fan pages of respected blog sites that are related to SEO, Adwords, conversion rate optimization, social media marketing, web designing, content marketing. I also joined several groups of SEO, web design, and copywriter to know assorted learning experiences within those communities.
The best way to do this is to connect with the right people. Having the right people in your networks increases your chances of finding new useful information. Apart from this the best way is to constantly practice, sitting idle on what you already know will never work.
Risks are something that you need to take and every once in a while take up a project that you know nothing about. Either you will do a lot of research and get it done or you will have a field day learning new stuff and most probably getting to know a lot of things in the process, though it won't necessarily lead to completion of that project!
35. Maxwell Ivey is a 49-year-old blind gentleman who grew up in a family of carnival owners. All he ever wanted to do was to continue in his father’s and grandfather’s footsteps and be part of the family business.
He did help in the business over the years, but couldn’t sustain it after the early death of his father (who had lung cancer). He then turned to helping people sell their amusement equipment. (from About)
I follow quite a few other bloggers. When there is some new trend or technology one or more of them is usually right there to do a post or a podcast episode about it. I also have friends who are just more tuned in than I am when it comes to new technology.
And being a blind computer user I often like to follow these new developments for a while before I try adopting them for myself. This is because quite often new website systems and new software applications are not initially accessible for people using a screen reader.
So, surround yourself with people who you know will let you know when there is something new that you just have to be a part of.
Peter has trained and coached hundreds of business leaders from organizations like AXA, JCB, GKN, Kuoni, etc. as well as several entrepreneurs from across the globe.
I am a member of Jon Morrow's Serious Bloggers Only Mastermind Group as well as his Guest Blogging Program. Jon has a brilliant team – Glen Long, Marsha Stopa, Liz Longacre and Shane Arthur among others. They are some of the smartest people I know. I just follow their guidance. That's all I need!
I follow the most popular websites on social media and frequently read case studies from influencers. I also keep doing my own tests to see what’s working best and what gives results.
38. Joy Hawkins has been working in the Local SEO industry since 2006 and enjoys making trips to Google as a part of their Top Contributor program.
Joy currently contributes to many online communities in the Local SEO world including the Google My Business forum (Top Contributor), the Local Search Forum(Top Contributor), and the Local University Forum (Moderator).
She is also a columnist for Search Engine Land, a speaker at SMX & Local University, a contributor to the Moz Local Search Ranking Factors survey, a Google MapMaker Regional Lead, and has been certified in both Google Search & Display.
By following the blogs and forums a lot of the leaders in this industry on Feedly and on Twitter. I’m also a part of a couple communities on G+ that are great for people in the Local SEO space. Some that come to mind are the Local Search forum, the Local University forum, Search Engine Land and the Google My Business forum.
He’s always been a music enthusiast and went one step further in his days as a metal head by creating an online site for Metallica, his favourite band.
Marko was just sixteen when his site became Denmark’s official Metallica fan club, which led to many musical adventures… and gave him a taste of online possibilities.
I read a lot. I follow many people from many industries that I find interesting. It doesn't necessarily have to be relevant to my field at all. I look at what they're doing, how they're doing it. I try to think what this means to me and how I can implement it myself.