Online marketing professionals know too well that the only way to be better at work is to expand your knowledge and update your skills. When you are in an industry that is dependent on technology, you always have to update yourself.
There are several ways of keeping yourself updated. One way is through books and blogs. There’s nothing like reading to expand your knowledge. These marketers share their favorite marketing books and blogs that they follow. Do you have a favorite too? Tell us also!
I regularly read the KissMetrics and QuickSprout blogs and they are more than just awesome. – Umair Akram
This is a tough one to answer because there are so many good books and blog posts out there. One that I found particularly enlightening (especially when it comes to starting a business) was the Emyth by Michael Gerber. It highlights the common misconceptions people have when starting a business and how to avoid some of the most common reasons businesses fail.For books on SEO, The Art of SEO by Eric Enge is a good read. – Chris Dreyer
Oh man. Just one? I’m reading a few right now that are helpful and interesting. One is Great By Choice by Jim Collins. It’s a great, general business book with a lot of applications for marketers.
Know your sociology. Sure, Seth Godins books are brilliant and useful, the same goes, but all that stuff will get to you somehow through ted talks and generous coworkers. Instead, spend some time with a good book that tries to grasp the times we live in and what have shaped the society so far. Liquid Times: Living in an Age of Uncertainty by Zygmundt Bauman is one of those books. – Niklas Laninge
Well of course I’m partial to Experiences: The 7th Era of Marketing because I co-wrote it.
The blogs I read regularly are the Marketing Insider Group (Michael Brenner), ANNUITUS (Carlos Hidalgo) and Marketing Interactions (Ardath Albee). – Carla Johnson
Pitch Anything by Oren Klaff. It’s a great book that talks about the art of pitching from one of the greatest marketers/pitchers in the world. – Jeet Banerjee
It’s funny, but I’m going to go back a ways to a classic. That’s Seth Godin’s classic book, The Purple Cow. I think this is a must for any digital marketer. It teaches us how important it is to create content that is “remarkable”, which means worth remarking about. That means you truly need to stand out from the crowd. I’m a complete fan of this concept. In my own words “be an expert or go home.” If you can’t do this, you won’t get very far in your digital marketing efforts. – Eric Enge
Here’s one: http://www.digitalentrepreneur.ph/ultimate-social-media-marketing-101-resource-list/. Other than that, just go to the blogs I mentioned above. But always make it a point to do your own research. – Carlo Angelo Gonzales
I started my entrepreneurial career reading Think and Grow Rich and How to Win Friends and Influence People. I’d recommend those because virtually every business book touches on the ideas presented in those two books. – Zeb Welborn
Influence by Robert Cialdini. – Mary Green
I really loved What Would Google Do because it completely changed the way I think about my business and helped me understand why I should move towards earning online. I mentioned I’m reading Launch now and will report back on whether it’s a recommendation. – Gini Dietrich
I just finished, Anything You Want: 40 Lessons for a New Kind of Entrepreneur, which was a great book by Derek Sivers upon recommendation from one of my clients. I listened to it via Audible over the same weekend that I painted my new home office. It was great and really geared towards his learnings and mindset. Two thumbs up! (PS: Use this link to try Audible and get two free audiobooks.) – Gina Horkey
For those thinking of starting an internet marketing business read this post on how I started mine. Mainly because I write about all the things I failed at and had to figure out the hard way and link out to TON’s of great books that can help you on your journey. – Mike Ramsey
This is also difficult to name just one. I would recommend joining sites like inbound.org or growthackers. There are many very interesting posts and case studies that appear on those sites every day. In addition, gurus such as Neil Patel or Rand Fishkin use those sites. – Evgeniy Garkaviy
Ready, Fire, Aim: Zero to $100 Million In No Time Flat by Michael Masterson. It teaches fast-track entrepreneurship and it really hits the mark! – Bill Burniece
Every new employee is required to read The Beginners Guide to SEO. It’s a great overview. If I ever recommended a book it would be out of date by the time it got to press. After they read The Beginners Guide I sent them over to Search Engine Land to digest the latest on a daily basis. The other resource that I particularly like is Point Blank SEO by Jon Cooper. – Eric McGehearty
The Search by John Battelle, hands down. – Kent Lewis
Here are the first five articles that gave me a leg up in the SEO game.
True Internet Marketing Icons by Aaron Wall
Marketing Driven SEO Strategy by Peter DaVangelo
The Stunt Train SEO Marketing Manifesto by Todd Malicoat
Warren Buffett’s Advice to SEOs by Andy Hagans
Copywriting 101: Your Guide to Effective Copy by Brian Clark
It’s an oldie but a goodie, Steve Krug’s: Don’t make me think. It’s the one book that has never become redundant with time. It’s not specifically SEO focused, but many of the lessons it teaches are applicable to SEO.
If I were going to advise anyone to learn from anything though, it would be from real world connections with people in related industries. Find a digital marketing person at another company and grab a coffee together, you will learn more from them than any book/blog. Alternatively, go and meet people at your local meetup or conference.
Bonus books: Webs of influence by Nathalie Nahai, and Predictably Irrational are books that will also help shape you as a fully aware marketing person. You can’t go wrong with Asimov’s foundation series either. – Danny Cave
I’m a fan of these guys so I would recommend listening and reading the works of Gary Vaynerchuck, Jay Baer, Neil Patel, Darren Rose and Seth Godin. – Rey Baguio
Sadly, without regret, read my blog –www.puttinout.com! Why? Because this is the advice clients pay us for and what’s missing from the web. Think of it as your hidden secrets. We also publish tidbits on our instagram and Facebook pages. We only write when there’s something important to say which means it could go a month or two without a post. I hate wasting my time or the time of others. – Christi Tasker
Problogger by Darren Rowse — always a treasure trove of helpful information. – Fitz Gerard Villafuerte
“Who Moved My Cheese” by Spencer Johnson is a good short read. It teaches you how to deal with changes within your environment and not to solely rely on others. – Zac Johnson
Well, apart from my book (Email Persuasion), I would recommend going through the classics first.
- Scientific Advertising by Claude Hopkins and Breakthrough Advertising by Gene Schwartz for a grounding in direct marketing.
- The Ultimate Sales Machine by Chet Holmes for the importance of regularly nurturing relationships.
- Influence by Cialdini.
- How Brands Grow by Byron Sharp for a challenging view on accepted wisdom.
There are too many good books to pick just one. If you absolutely force me to, I’d say “Launch” by Jeff Walker. – Jan Koch
How To Win Friends And Influence People by Dale Carnegie. One of the most important skills you can learn in life is how to handle people – and not just how to handle them, but how to get them to like you, trust you, and do what you want.
The concepts in this book didn’t just make me a better salesman and marketer, it made it easier to connect and work with people in my personal relationships as well. I actually give copies of this book away to friends because I found it so transformative for me. – James McAllister
The One Thing by Garry Keller, I can’t begin to describe to you how much of an impact this book has had on the way I do business online, and indeed how I go about my personal life as well, in terms of goals, ambitions, time management, productivity etc. – Fabrizio Van Marciano
Not really should, but I would recommend reading “How to Build Websites that Sell” by Peep Laja. Just by reading the book’s table of contents, you’ll realize right away that the book was written to give online marketers a step-by-step guide in boosting conversions on their site – from design to copywriting to marketing efforts. – Devlin Duldulao
The one book I would recommend to every marketer is “Who Moved my Cheese”. Read it once and you would know why I recommended it in the first place! – Aditya Nath Jha
Be Yourself, Everyone Else is Already Taken by Mike Robbins. I think too often people try to do things the way they think they are supposed to instead of just going with who they are and what they know.
Even now I refer back to things my dad taught me or that I learned while traveling with the carnival. I have been able to come to the attention of others, partly because my background makes me memorable. So, just be yourself. – Maxwell Ivey
I still dig the Seven mile blog by Frank Schilling. He doesn’t post much and it is about domains, but this is really more important or more core than SEO. Some of the posts give you a really deep inside look into the ‘Traffic’ Industry. – Stuart McIlreavy
This one on link building for local businesses comes to mind because it’s recent. I haven’t read through the entire thing yet, but I will be. – Joy Hawkins
I don’t think there’s one book or blog that has answers to everything. You need to have broad interests. Start looking at something that interest you right now, then open your mind and think about what you’re reading. This can lead you onto many adventures and will introduce you to many new sources of inspiration. – Marko Saric
My usual go-to book is The Art of SEO, but I was recently criticised by someone for recommending that – however, I think that was because they thought you were meant to read it from cover to cover and therefore they considered it a boring read, when it should really be used as a textbook, looked at as-and-when needed for reference. As for blog posts, I usually recommend Moz’s Beginners Guide to SEO for people who want to learn a bit about SEO or who are just starting out. – Steve Morgan
Hands down I would recommend “Influence: The Psychology of Persuasion” – it’s one of my favourites from when I first read it 15 years ago and by one of my favourite psychologist authors. His works have been getting applied more and more commonly in digital marketing, particularly by speakers such as Nathalie Nahai. – Andrew Steel
I’m not sure I know of one single book or post that would be comprehensive enough. I’m more of a diversification guy. Learn enough about more aspects of SEO instead of too much about the general topics. – Logan Lenz
Aside from the local list I gave earlier, here’s my additional resource to look up:
- Search Engine Journal
- Neil Patel’s Blog
- Seer Interactive
- Siege Media
This will sound a bit boring but I do read a lot of whatever Google shares from best practice documents to webmaster news. But three blogs I keep coming back to are Moz, Blind Five Year Old and Occam’s Razor. Moz for good tips and insights, Blind Five Year Old for that deeper SEO insight. Occam’s Razor for anything about web data analysis. – Max Tandefelt
“In the Plex” by Steve Levy is the book I most often recommend. This might be surprising considering it’s not actually about pay per click, but I think understanding the history of how PPC marketing technology evolved and came to be, makes a PPC specialist better at what they do. Know the history. – Pashmina Lalchandani
Uhh, that’s a difficult question. I took a quick look in my bookmarks, and found a link to Quicksprout.com. All though it’s a few years old, it’s still a pretty good one. http://www.quicksprout.com/2013/12/04/11-seo-changes-that-will-give-you-big-results/ – Lars Bachmann
Great question! It depends. If you’re happily working for someone else and that’s your next-5-years goal, then I would say Excel for SEOs. Learn to do your job well and get it done quicker. With the new SEO Tools update you can pull data from Moz, Ahrefs, SEMRush, Mailchimp and so many more places. Learning mid to advanced Excel will serve you very well.
However, if you’re looking to grow a business: Blue Ocean Strategy. Without a doubt the most important book for a new business owner to understand positioning. Also, from a not just business perspective, I’ll recommend The Slight Edge. That book will change your life if you read, learn and follow it. – Matt Antonino
Ogilvy on Advertising is a good book for people interested in making persuasive content, the kind that sells. – Greg Strandberg
Paddy Moogan’s ‘The Link Building Book’ – it outlines the fundamentals of link building, along with some creative case studies. I’d also read anything by Glenn ‘Viperchill’ – he publishes a lot of great case studies, and isn’t afraid to adopt ‘riskier’ tactics providing they get results. – Samuel Miranda
At the moment I’m reading Made to Stick by Chip and Dan Heath. It’s not specifically related to SEO but it’s all about why certain things remain sticky and others are forgotten so is applicable to all areas of digital marketing and SEO. I’d definitely recommend it to everyone – not just SEOs. – Colin Cheng
I think the Beginner’s Guide to SEO from Moz is a must-read for anyone new to SEO. For experienced SEOs, there are so many resources out there that it would be impossible to pick just one! – Daniel Morgan
When I started out, I spent a lot of time reading SEO blogs and sites. I think that something that gets overlooked is the link analysis side of things and I remember being fascinated with Eric Ward’s blog. Every SEO should have his own site/blog where he experiments, that’s the really important thing to do. – Nuno Hipólito
Not sure a particular book or blog post is important, but certain industry blogs are must reads. The ones I follow are: Rocks Digital, Search Engine Journal, Street Fight and you can always follow my blog at BernadetteColeman.com. – Bernadette Coleman
When I started my first official job in SEO, my manager gave me a printed PDF copy of Rand Fishkin’s The Beginner’s Guide to SEO. I carried that in my backpack for a year and read it wherever I had free time – the laundromat, the bus, airplanes. Every SEO should read that and be familiar with it. – John Doherty
The book that inspired me in SEO was “50 Ways to Make Google Love Your Website” by Liam McGee and Steve Johnston. What I would urge SEO’s to read however is “Ogilvy on Advertising” by David Ogilvy. – Jonathan Guy
Oh man, that’s a tough one. I guess I’d go with Traction, as it has a lot of great insights from industry leaders. I’d say it leans more towards people who work on startups, though only slightly. There’s a lot of good stuff in there for bigger businesses as well. – Peter Attia
The Art of SEO is the best book on the market if you ask me related to SEO. As for the best blog post or article here are my favorites:
It’s a 3 part article talking about SEO-related implications resulting from iOS 9 and Apple’s foray into search. Lot’s of great insights, and a good jumping off point to diving into the developer guides provided by Apple on the subject. It’s not something I see get talked about a lot, but I believe it will have a bigger impact that others do I suppose. – Alex Ramadan
It’s hard to choose just one post, but it would have to be a post that explains the attitude SEOs need to have – the attitude of delivering amazing value to earn your rankings. Why Good Unique Content Needs to Die is a good video that helps build that expectation. – Adam Thompson
It’s dated, but Search Engine Marketing, Inc. is an incredibly thorough book, covering all of what was SEM at the time. Despite it being dated and relatively simple compared to what SEO and digital media have become, I still recommend this book to anyone getting into the space. – Eric Pratum
Moz has a Beginners SEO Guide that has been around forever, and I always point people there if they need the basics. I think it’s such a great guide and I couldn’t have explained it any better myself, so I highly recommend that. – Amanda DiSilvestro
Read there blogs: Moz, Quicksprout and ConversionXL.
Read How to Win Friends and Influence People, because psychology is an important aspect of digital marketing. – Marvin Russell
“To Get Good at Marketing, Think Like a 4 Year Old”. A lot of times I think SEOs just start the execution process without thinking about “Why” they’re doing it.
“We need to build more links to this website.”
“So we can rank better in the search engines.”
“Why will ranking help you achieve your business goals?”
This article forces marketers to think about how each of their actions directly tie back to real business objectives. – Chris Long
Not 1 specific, but please read up on conversions when you are in SEO. That would make your client so much happier with the same investment. – Bart van der Meer
That’s a tough question, as it very much depends on the level of experience and role of an SEO as to what I’d suggest. I will say The Moz beginner’s guide to SEO is something everyone working in digital should have read by now. Even if you’re not an SEO, a top level understanding of how SEO works is beneficial to almost every digital role under the sun. – Dan Callis
Read The Chimp Paradox. It’s nothing about SEO, and that’s a good thing. It’s about how to control your primal emotions and apply reason. It worked for Ronnie O’Sullivan and the British Olympic athletes – it should work for SEOs when their rankings disappear overnight and they want to punch Matt Cutts. Secondly, there’s a book about Essentialism. It’s about cutting things down and only doing what’s essential. I only read the first chapter. – Gareth Cartman