Must Read Books and Blogs According to the Online Marketing Experts

Must Read Books and Blogs According to the Online Marketing Experts

Online marketing professionals know too well that the only way to be better at work is to expand your knowledge and update your skills. When you are in an industry that is dependent on technology, you always have to update yourself.

There are several ways of keeping yourself updated. One way is through books and blogs. There’s nothing like reading to expand your knowledge. These marketers share their favorite marketing books and blogs that they follow. Do you have a favorite too? Tell us also!

1. Umair Akram is a Digital Marketer and SEO Consultant with having more than 4 years of professional experience in the industry. He have worked with more than 30 companies and helped them increase their sales and profits. He is also the author of his blog "MyTechMag" and write about Blogging,Digital Marketing and SEO Tips.

Umair Akram

I regularly read the KissMetrics and QuickSprout blogs and they are more than just awesome.

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2.​ ​Eric McGehearty ​​as CEO of Globe Runner, Eric goes above and beyond in order to achieve quantifiable results for clients. Founded in 2009 during a devastating economic slump, Globe Runner is one of the fastest-growing online marketing companies in Texas, and now employs a team of twenty elite individuals.


Every new employee is required to read The Beginners Guide to SEO. It's a great overview. If I ever recommended a book it would be out of date by the time it got to press. After they read The Beginners Guide I sent them over to Search Engine Land to digest the latest on a daily basis. The other resource that I particularly like is Point Blank SEO by Jon Cooper.

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3. Kent Lewis ​is President and Founder of Anvil, a consultancy specializing in measurable marketing that moves businesses forward. Under his leadership, Anvil has been recognized as an Inc. 5000 fastest growing private company as well as most admired, most philanthropic and a fastest growing company by and Portland Business Journal.

The Search by John Battelle, hands down.

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4. Jey Pandian ​is a Highly Experienced Search Engine Optimization (SEO) Professional & Search Engine Marketing (SEM) Consultant.

jey pandian

5. Bill Sebald ​is the co-owner of Greenlane Search Marketing, LLC. SEO, designer, blogger, and occasional speaker. He considers himself as a straight-shooter practicing agile white-hat SEO, focusing mostly on contextual marketing to optimize for search engines on behalf of the searchers.

One? Only one? Yikes. Probably the 2015 Ranking Factors study by Moz. Cyrus Shepard oversaw it, so that’s more proof that it’s quality.

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6.  Danny Cave is a data driven digital marketing and Web analytics expert and leader.

It’s an oldie but a goodie, Steve Krug’s: Don’t make me think. It’s the one book that has never become redundant with time. It’s not specifically SEO focused, but many of the lessons it teaches are applicable to SEO.                                                                                                                                                                                                                   If I were going to advise anyone to learn from anything though, it would be from real world connections with people in related industries. Find a digital marketing person at another company and grab a coffee together, you will learn more from them than any book/blog. Alternatively, go and meet people at your local meetup or conference.                                                                                                                                                                                                                                                                    Bonus books: Webs of influence by Nathalie Nahai, and Predictably Irrational are books that will also help shape you as a fully aware marketing person. You can’t go wrong with Asimov’s foundation series either

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7.  Valerie Joy Deveza is a social media manager, strategist and speaker who is passionate about helping small business owners optimize their online marketing efforts through detailed analysis.

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk. Then for starters, they can read this.

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8.  Stuart McIlreavy owns Vaporize.com.au and is a digital media professional with many years industry experience working primarily as an organic search consultant.

Stuart McIlreavy

I still dig the Seven mile blog by Frank Schilling. He doesn't post much and it is about domains, but this is really more important or more core than SEO. Some of the posts give you a really deep inside look into the ‘Traffic' Industry.

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9. Steve Morgan is a Freelance SEO Consultant trading as Morgan Online Marketing. In addition to his own blog (SEOno), he also blogs for State Of Digital. Follow Steve on Twitter: @steviephil.

steve-morgan-

My usual go-to book is The Art of SEO, but I was recently criticised by someone for recommending that – however, I think that was because they thought you were meant to read it from cover to cover and therefore they considered it a boring read, when it should really be used as a textbook, looked at as-and-when needed for reference. As for blog posts, I usually recommend Moz’s Beginners Guide to SEO for people who want to learn a bit about SEO or who are just starting out.

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10.  Andrew Steel is Head of SEO at Equator, leading a large team of SEO experts working for some of the world’s largest brands, including AXA and National Australia Group.

Based in Glasgow, UK, Andrew has over 10 years’ experience working in SEO.

Andrew Steel

Hands down I would recommend “Influence: The Psychology of Persuasion” – it’s one of my favourites from when I first read it 15 years ago and by one of my favourite psychologist authors. His works have been getting applied more and more commonly in digital marketing, particularly by speakers such as Nathalie Nahai.

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11. Logan Lenz is a serial entrepreneur that innovates within the music and web industries. His first company is called Endagon Enterprises, which is a full-service web agency that also builds its own web properties.

He also owns and operates a humor t-shirt website called Iced Tees and have helped to start a handful of other businesses.

logan lenz

I’m not sure I know of one single book or post that would be comprehensive enough. I’m more of a diversification guy. Learn enough about more aspects of SEO instead of too much about the general topics.

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12. Gary Andrew Lacanilao is an Online Marketing, Lead Generation, and Marketing Development Consultant, a Former Co-Founder of Maxweb, Inc. and Clever Outsourcing, with nine strong years of experience.

Gary spent years in White/Private Label industry and worked with over 3000 online marketing, advertising, cloud computing, MLM, web design, hosting, and business agencies.

gary andrew

Here’s my additional resource to look up:

  • Moz

  • Hubspot

  • Search Engine Journal

  • Neil Patel’s Blog

  • Seer Interactive

  • Siege Media

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13.  Jan Koch helps entrepreneurs set up systems grow their business online by leveraging today's technical capabilities, and free them from technical obstacles, so that they can focus on their main business.

Jan Koch

There are too many good books to pick just one. If you absolutely force me to, I’d say “Launch” by Jeff Walker.

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14.  Fabrizio Van Marciano is a passionate website designer, graphic designer and professional blogger.

Fabrizio Van Marciano

The One Thing by Garry Keller, I can’t begin to describe to you how much of an impact this book has had on the way I do business online, and indeed how I go about my personal life as well, in terms of goals, ambitions, time management, productivity etc.

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15.  Devlin Duldulao co-founder of Outsource SEO Philippines Ltd. Co.

Devlin Duldulao

Not really should, but I would recommend reading “How to Build Websites that Sell” by Peep Laja. Just by reading the book’s table of contents, you’ll realize right away that the book was written to give online marketers a step-by-step guide in boosting conversions on their site – from design to copywriting to marketing efforts.

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16.  Aditya Nath Jha is a blogger, vlogger, wordpress speed optimization expert and music lover.

Aditya Nath Jha

The one book I would recommend to every marketer is “Who Moved my Cheese”. Read it once and you would know why I recommended it in the first place!

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17.  Maxwell Ivey is a 49-year-old blind gentleman who grew up in a family of carnival owners. All he ever wanted to do was to continue in his father’s and grandfather’s footsteps and be part of the family business.

Maxwell Ivey

Even now I refer back to things my dad taught me or that I learned while traveling with the carnival. I have been able to come to the attention of others, partly because my background makes me memorable. So, just be yourself.

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18.  Joy Hawkins has been working in the Local SEO industry since 2006 and enjoys making trips to Google as a part of their Top Contributor program.

Joy Hawkins

This one on link building for local businesses comes to mind because it’s recent. I haven’t read through the entire thing yet, but I will be.

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19.  Chris Dreyer is a search engine optimization agency that supplies law firms with custom #SEO campaigns.​​​​

Chris Dreyer

This is a tough one to answer because there are so many good books and blog posts out there.  One that I found particularly enlightening (especially when it comes to starting a business) was the Emyth by Michael Gerber.  It highlights the common misconceptions people have when starting a business and how to avoid some of the most common reasons businesses fail.For books on SEO, The Art of SEO by Eric Enge is a good read.

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20. Nate Dame SEO advocate/strategist, emphasis in SaaS & B2B, tweets about results-driven #SEO and #content mkt. CEO @propecta, husband, dad, love God love people!

Nate Dame

Oh man. Just one? I’m reading a few right now that are helpful and interesting. One is Great By Choice by Jim Collins. It’s a great, general business book with a lot of applications for marketers.

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21. Niklas Laninge is a Psychologist, entrepreneur, learning and education enthusiast, he runs dailybitsof.com a startup making learning fun, frictionless, and bite sized.

Nate Dame

Know your sociology. Sure, Seth Godins books are brilliant and useful, the same goes, but all that stuff will get to you somehow through ted talks and generous coworkers. Instead, spend some time with a good book that tries to grasp the times we live in and what have shaped the society so far. Liquid Times: Living in an Age of Uncertainty by Zygmundt Bauman is one of those books.

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22. Carla Johnson is a World-renowned keynote speaker & author. Taps storytelling to inspire action. Cultivates idea-driven teams that breed creativity & innovation.

Nate Dame

Well of course I'm partial to Experiences: The 7th Era of Marketing because I co-wrote it.The blogs I read regularly are the Marketing Insider Group (Michael Brenner), ANNUITUS (Carlos Hidalgo) and Marketing Interactions (Ardath Albee).

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23. Jeet Banerjee is a 23 year old serial entrepreneur, digital marketing consultant, TEDx speaker and best selling author. Jeet began his journey at the age of 17 when he launched a multimedia agency before selling it two years later.

Jeet Banerjee

Pitch Anything by Oren Klaff. It's a great book that talks about the art of pitching from one of the greatest marketers/pitchers in the world.

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24. Eric Enge is the founder and CEO of Stone Temple Consulting. A prominent SEO and digital marketing industry thought leader, he has been an entrepreneur for most of his 30+ year career.

Eric Enge

It's funny, but I'm going to go back a ways to a classic. That's Seth Godin's classic book, The Purple Cow. I think this is a must for any digital marketer. It teaches us how important it is to create content that is “remarkable”, which means worth remarking about. That means you truly need to stand out from the crowd. I'm a complete fan of this concept. In my own words “be an expert or go home.” If you can't do this, you won't get very far in your digital marketing efforts.  

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25. Carlo Angelo Gonzales Fortis Fortuna Adiuvat. Social media guy, digital marketing consultant, entrepreneur, gamer. 

carlo angelo

Here’s one: http://www.digitalentrepreneur.ph/ultimate-social-media-marketing-101-resource-list/. Other than that, just go to the blogs I mentioned above. But always make it a point to do your own research.

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26. Zeb Welborn is the founder of Welborn Media and The Tutoring Solution, he is the host of The Defining Success Podcast, author of The Social Golf Course and creator of the Sharing Your Passion Essay Scholarship contest.

Zeb Welborn

I started my entrepreneurial career reading Think and Grow Rich and How to Win Friends and Influence People. I'd recommend those because virtually every business book touches on the ideas presented in those two books.

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27. Mary Green is a full stack marketer with 12 years of expertise in digital marketing. She specializes in inbound marketing but have experience across almost all avenues of online marketing

Mary Green

Influence by Robert Cialdini.

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28. Gini Dietrich CEO Arment Dietrich. Author @spinsucks, blog and book. Co-author Marketing in the Round. Speaker. Avid cyclist. A foodie. Loves shoes & wine.

I really loved What Would Google Do because it completely changed the way I think about my business and helped me understand why I should move towards earning online. I mentioned I’m reading Launch now and will report back on whether it’s a recommendation.

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29. Gina Horkey is Helping folks find or become a kickass #VirtualAssistant since 2014!

I just finished, Anything You Want: 40 Lessons for a New Kind of Entrepreneur, which was a great book by Derek Sivers upon recommendation from one of my clients. I listened to it via Audible over the same weekend that I painted my new home office. It was great and really geared towards his learnings and mindset. Two thumbs up! (PS: Use this link to try Audible and get two free audiobooks.)

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30. Adam Steele At 22, with no previous business experience, Adam left his day job to chase the dream of business ownership. He started out by peddling Gmail address’ by the bundle. Today, he leads a team of 30+, remote team members, runs 2 successful companies (is currently building 3, 4 & 5) and hosts The Steele Entrepreneur Show.

Remote by the folks at Basecamp.

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31. James Norquay founded Prosperity Media in 2012 after working in the SEO & Content Marketing space for over 10+ years in Australia and the US.

A good book you should read is – Traction by Gabriel Weinberg and Justin Mares . Blogs just look at Inbound.org and Growth Hackers for the best content weekly.

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32. John McElborough Growing businesses with #digitalmarketing & #growthhackingstrategies. Consultant, ad agency owner and blogger.

All of Steve Krug's books on usability have been great. Having a proper understanding of usability helps you with everything you do in online marketing.

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33. Mike Ramsey is the founder of Nifty Marketing and Niftylaw. He also is a founding member of LocalUniversity and spends a lot of his time writing and speaking on digital marketing. He has a wonderful wife, 3 crazy kids, and does it all from Burley, Idaho

For those thinking of starting an internet marketing business read this post on how I started mine. Mainly because I write about all the things I failed at and had to figure out the hard way and link out to TON’s of great books that can help you on your journey.

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34. Evgeniy Garkaviy is an SEO consultant, Adwords certified specialist and blogger. Online marketing strategist, he is also the co-owner of www.temi.co.uk, MarchesHour Directory, Marches Hour

This is also difficult to name just one.  I would recommend joining sites like inbound.org or growthackers. There are many very interesting posts and case studies that appear on those sites every day. In addition, gurus such as Neil Patel or Rand Fishkin use those sites.

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35. Jason Acidre is the Co-founder of Xight Interactive, and the author of Kaiserthesage.com

36. Bill Burniece is a full-time internet marketer since 2006

Ready, Fire, Aim: Zero to $100 Million In No Time Flat by Michael Masterson. It teaches fast-track entrepreneurship and it really hits the mark!

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37. Rey M. Baguio  is a #DigitalMarketing Consultant / #SocialMedia / #CommunityManager / Founder of Zarangola Media and Bloggers Ng Pinas

I'm a fan of these guys so I would recommend listening and reading the works of Gary Vaynerchuck, Jay Baer, Neil Patel, Darren Rose and Seth Godin.

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38. Christi Tasker . Agency curating + publishing awesome content | #SMM #NBC News Public Speaker based #Miami

Sadly, without regret, read my blog –www.puttinout.com! Why? Because this is the advice clients pay us for and what's missing from the web. Think of it as your hidden secrets. We also publish tidbits on our instagram and Facebook pages. We only write when there's something important to say which means it could go a month or two without a post. I hate wasting my time or the time of others.

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39. Danny Dover is a Digital Marketing Consultant. An obsessed bucket list completer. 2x author, ~100 countries visited, completer of 5,000 meaningful tasks a year and hungry for more.

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40. Fitz Gerard Villafuerte is a Registered Financial Planner, personal finance blogger, and public speaker, he’s at the top of his game. 

Problogger by Darren Rowse — always a treasure trove of helpful information.

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41. Zac Johnson is an  Entrepreneur, Internet Marketer, Blogger and Super Affiliate by Day, Super Hero at Night!

Zac Johnson

“Who Moved My Cheese” by Spencer Johnson is a good short read. It teaches you how to deal with changes within your environment and not to solely rely on others.

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42. Ian Brodie is a Consultant. Creator of the 30 Minute Marketing Plan for winning the clients you need in less than 30 mins a day.

Ian Brodie

Well, apart from my book (Email Persuasion), I would recommend going through the classics first.

  • Scientific Advertising by Claude Hopkins and Breakthrough Advertising by Gene Schwartz for a grounding in direct marketing.
  • The Ultimate Sales Machine by Chet Holmes for the importance of regularly nurturing relationships.
  • Influence by Cialdini.
  • How Brands Grow by Byron Sharp for a challenging view on accepted wisdom.

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43. James McAllister SaaS Professional @HireVue - Structured digital coaching that reveals team readiness in real time, anytime. #SalesTraining #SalesCoaching

James McAllister

How To Win Friends And Influence People by Dale Carnegie. One of the most important skills you can learn in life is how to handle people – and not just how to handle them, but how to get them to like you, trust you, and do what you want.                                                                                                                                                       The concepts in this book didn’t just make me a better salesman and marketer, it made it easier to connect and work with people in my personal relationships as well. I actually give copies of this book away to friends because I found it so transformative for me.

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44. Marko Saric. Growing brands and website traffic using content, search and social media marketing. Founder of HowToMakeMyBlog where I help people start successful sites.

Marko Saric

I don't think there's one book or blog that has answers to everything. You need to have broad interests. Start looking at something that interest you right now, then open your mind and think about what you're reading. This can lead you onto many adventures and will introduce you to many new sources of inspiration.

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45. Max Tandefelt is a Digital Business Developer at Chalmers University of Technology

Max Tandefelt

This will sound a bit boring but I do read a lot of whatever Google shares from best practice documents to webmaster news. But three blogs I keep coming back to are Moz, Blind Five Year Old and Occam’s Razor. Moz for good tips and insights, Blind Five Year Old for that deeper SEO insight. Occam’s Razor for anything about web data analysis.

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46. Pashmina Lalchandani is the owner of @Flowsimple . Co-Founder, Bar & Cocoa. Unique marketplace and subscription club for premium, bean-to-bar chocolate from award-winning, and batch craft chocolate makers.

Pashmina Lalchandani

“In the Plex” by Steve Levy is the book I most often recommend. This might be surprising considering it’s not actually about pay per click, but I think understanding the history of how PPC marketing technology evolved and came to be, makes a PPC specialist better at what they do. Know the history.

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47. Lars Bachmann Online Marketing hos Cykelpartner.dk - Chefredaktør MTBX Mountainbike Magasin

Lars Bachmann

Uhh, that’s a difficult question. I took a quick look in my bookmarks, and found a link to Quicksprout.com. All though it’s a few years old, it’s still a pretty good one. http://www.quicksprout.com/2013/12/04/11-seo-changes-that-will-give-you-big-results/ 

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48. Matt Antonio is a Web Designer / Developer and IT System Administrator at Sanford Airport Authority. 

Matt Antonio

Great question! It depends. If you’re happily working for someone else and that’s your next-5-years goal, then I would say Excel for SEOs. Learn to do your job well and get it done quicker. With the new SEO Tools update you can pull data from Moz, Ahrefs, SEMRush, Mailchimp and so many more places. Learning mid to advanced Excel will serve you very well.                                                                                                                                                                                                                 However, if you’re looking to grow a business: Blue Ocean Strategy. Without a doubt the most important book for a new business owner to understand positioning. Also, from a not just business perspective, I’ll recommend The Slight Edge. That book will change your life if you read, learn and follow it.

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49. Greg Strandberg is  professional writer. He writes his own eBooks as well as content marketing and books for others. 

Greg Strandberg

Ogilvy on Advertising is a good book for people interested in making persuasive content, the kind that sells.

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50. Colin Cheng  is a Strategic Digital Account Director - http://minttwist.com . SEO, biddable, data analytics, content & social. UK Search Awards/YDLA nominee. Bett Show speaker.

Colin Cheng

At the moment I’m reading Made to Stick by Chip and Dan Heath. It’s not specifically related to SEO but it’s all about why certain things remain sticky and others are forgotten so is applicable to all areas of digital marketing and SEO. I’d definitely recommend it to everyone – not just SEOs.

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51. Aaron Agius. Speaker, #SEO & #contentmarketer. Co-founder @IAmLouderOnline and help some of the world's largest brands build their online presence.

Aaron Agius

The advanced guides on quicksprout.com are great for people of any level of skill in online marketing.

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52. Daniel Morgan an International SEO ninja, ecommerce guru and user of cliches.

Daniel Morgan

I think the Beginner’s Guide to SEO from Moz is a must-read for anyone new to SEO. For experienced SEOs, there are so many resources out there that it would be impossible to pick just one!

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53. Nuno Hipolito. Head of Digital Marketing & Former Performance Marketing 

Nuno Hipolito

When I started out, I spent a lot of time reading SEO blogs and sites. I think that something that gets overlooked is the link analysis side of things and I remember being fascinated with Eric Ward’s blog. Every SEO should have his own site/blog where he experiments, that’s the really important thing to do.

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54. Bernadette Coleman is an SEO, Local Search, Engaging Content Enthusiast & CEO of @AdviceGroup, AdviceMobile, & @Advice_Local a Inc500 company. Publisher of @RocksDigital.

Bernadette Coleman

Not sure a particular book or blog post is important, but certain industry blogs are must reads. The ones I follow are: Rocks Digital, Search Engine Journal, Street Fight and you can always follow my blog at BernadetteColeman.com.

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55. Michael Cottam is  a search engine optimization consultant, specializing in organic SEO, Panda optimization, and Googlepenalty recovery. 

Michael Cottam

Paddy Moogan’s Link Building Book. And for getting new SEOs up to speed, the Moz Beginner’s Guide to SEO.

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56. John Doherty is a CEO @getcredo/@single_geared, SEO consultant to websites with a lot of pages. Entrepreneur, traveler, ENTJ. Published on TNW, Entrepreneur, and more!

John Doherty

When I started my first official job in SEO, my manager gave me a printed PDF copy of Rand Fishkin’s The Beginner’s Guide to SEO. I carried that in my backpack for a year and read it wherever I had free time – the laundromat, the bus, airplanes. Every SEO should read that and be familiar with it.

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57. Jonathan Guy  is a Paid and Organic search specialists, helping Businesses get the most out of their Online Presence Locally,Nationally and Internationally. 

Jonathan Guy

The book that inspired me in SEO was “50 Ways to Make Google Love Your Website” by Liam McGee and Steve Johnston. What I would urge SEO’s to read however is “Ogilvy on Advertising” by David Ogilvy.

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58. Peter Attia's primary focuses are acquisition and engagement channels, including User Engagement, A/B Testing, Product Engagement, SEO, Content, and Email. I’ve also managed paid acquisition channels with multi-million dollar budgets in Google Adwords, Bing Ads, and Paid Social Media channels.

Peter Attia

Oh man, that’s a tough one. I guess I’d go with Traction, as it has a lot of great insights from industry leaders. I’d say it leans more towards people who work on startups, though only slightly. There’s a lot of good stuff in there for bigger businesses as well.

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59. Carla Dawson is a Digital Transformation Consultant at http://Onmarc.com . Originally from CA, USA. Published on Moz, , Infobae and more. Speaker at Social Media Day, Professor and More.

Carla Dawson

The Art of SEO is the best book on the market if you ask me related to SEO. As for the best blog post or article here are my favorites:                               https://moz.com/blog/what-is-an-unnatural-link-an-in-depth-look-at-the-google-quality-guidelines                                                                                         https://moz.com/blog/5-dos-and-donts-of-international-seohttps://moz.com/blog/parallax-scrolling-websites-and-seo-a-collection-of-solutions-and-examples

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60. Alex Ramadan  Don't follow your dreams, dont follow your heart, follow me

http://searchengineland.com/app-indexing-new-frontier-seo-apple-search-ios-app-indexing-223880                                                                                                                  It’s a 3 part article talking about SEO-related implications resulting from iOS 9 and Apple’s foray into search. Lot’s of great insights, and a good jumping off point to diving into the developer guides provided by Apple on the subject. It’s not something I see get talked about a lot, but I believe it will have a bigger impact that others do I suppose.

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61. Adam Thompson is a Vice President of Technology at EffectiveUI. 

Adam Thompson

It’s hard to choose just one post, but it would have to be a post that explains the attitude SEOs need to have – the attitude of delivering amazing value to earn your rankings. Why Good Unique Content Needs to Die is a good video that helps build that expectation.

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62. Eric Pratum is a marketing leader with strong team management, strategy, and digital experience for story- and data-driven brands. 

Eric Pratum

It’s dated, but Search Engine Marketing, Inc. is an incredibly thorough book, covering all of what was SEM at the time. Despite it being dated and relatively simple compared to what SEO and digital media have become, I still recommend this book to anyone getting into the space.

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63. Tara Clapper is a resourceful networker and storyteller who helps brands,marketers, job seekers, and game participants learn more about themselves through collaborative processes. 

Tara Clapper

The SEO Driven Approach to Content Marketing by Garrett Moon: http://coschedule.com/blog/content-marketing-seo/

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64. Amanda DiSilvestro #DigitalMarketing & #SEO writer | Marketing Manager @workforwarriors. Chicago native living in San Diego, CA. Contact me for content services!

Amanda DiSilvestro

Moz has a Beginners SEO Guide that has been around forever, and I always point people there if they need the basics. I think it’s such a great guide and I couldn’t have explained it any better myself, so I highly recommend that.

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63. Marvin Russel is a SaaS consultant, CEO at Checkli. Founded MySiteAuditor and The Ocean Agency. 

Marvin Russell

Read there blogs: Moz, Quicksprout and ConversionXL. Read How to Win Friends and Influence People, because psychology is an important aspect of digital marketing.

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65. Chris Long help companies integrate Sourcing and Recruitment into their Talent Strategies and Workforce PlanningProcesses. By leveraging Social Media / Social Networks and Communities, I create and deliver directsourcing, candidate attraction, employer branding and content marketing projects.

To Get Good at Marketing, Think Like a 4 Year Old”. A lot of times I think SEOs just start the execution process without thinking about “Why” they’re doing it.                    “We need to build more links to this website.”                                                           “OK? Why?”                                                                                                                         “So we can rank better in the search engines.”                                                          “Why will ranking help you achieve your business goals?”                                        This article forces marketers to think about how each of their actions directly tie back to real business objectives.

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67. Bart van der Meer . CEO Klik Proces: SEO, CRO, Voice & YouTube

Not 1 specific, but please read up on conversions when you are in SEO. That would make your client so much happier with the same investment.

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68. Dan Callis is an SEO))) at @edit_agency. Shouts in @cheapheatbantz. ITFC supporter. Preachy vegan. Vinyl collector. Gig punter. PS4/retro gamer. AZ Cards fan. Crap skateboarder.

That’s a tough question, as it very much depends on the level of experience and role of an SEO as to what I’d suggest. I will say The Moz beginner’s guide to SEO is something everyone working in digital should have read by now. Even if you’re not an SEO, a top level understanding of how SEO works is beneficial to almost every digital role under the sun.

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69. Gareth Cartman is the Director of Digital Marketing at CLD., a Berkshire Digital Agency. Speaker at Digital & SEO Conferences. Author of Ghosts On The Road, Toffee, Red Sox.

Read The Chimp Paradox. It’s nothing about SEO, and that’s a good thing. It’s about how to control your primal emotions and apply reason. It worked for Ronnie O’Sullivan and the British Olympic athletes – it should work for SEOs when their rankings disappear overnight and they want to punch Matt Cutts. Secondly, there’s a book about Essentialism. It’s about cutting things down and only doing what’s essential. I only read the first chapter.

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70. Samuel Miranda is a Founding partner of Psy Ventures, a rapidly growing affiliate network in the psychic, spirituality and self-help niche. 

Paddy Moogan’s ‘The Link Building Book’ – it outlines the fundamentals of link building, along with some creative case studies. I’d also read anything by Glenn ‘Viperchill’ – he publishes a lot of great case studies, and isn’t afraid to adopt ‘riskier’ tactics providing they get results. 

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