14 Nov Lessons We Can Learn From the Success Stories of Top Online Marketers
Are you still waiting for that success to come? Is it being elusive? Sometimes it feels difficult to achieve success but guess what? It doesn’t mean it’s an impossible dream. Even the best ones had to to their fair share of waiting. Top marketers share their success stories below!
Believe it or not they recall the time they had to wait for a long time for success to come. Don’t worry if it’s you’re not there. yet Read on how these online marketers had to wait and achieve success finally! See also what lessons you can learn so you can achieve success as well!
1. Umair Akram is a Digital Marketer and SEO Consultant with having more than 4 years of professional experience in the industry. He has worked with more than 30 companies and helped them increase their sales and profits. He is also the author of his blog “MyTechMag” and write about Blogging,Digital Marketing and SEO Tips.
Ups and downs is a part of this business. In this journey you have to face times when you work day and night but it doesn't work. But, Hard work is never in vain and you will definitely get the expected results if you have worked according to them. I haven't experienced such situation by myself till yet.
2. Chris Dreyer - I began my Internet marketing journey sometime in 2004 working at a small high school in Southern Illinois when the allure of making money online took hold. In the time since, I have been developing the skills and acquiring the experience that have allowed me to build one of the premier SEO agencies (Rankings.io) dedicated solely to attorneys and law firms. (See More: HERE)
I would have to refer back to my first experience with online marketing. That was my first gamble into this industry and I didn’t know if it would pay off or not. So I had to put in a lot of effort to try and get it to work not knowing if it would pay off. Even though the reward wasn’t huge at first, I attribute much of my success to that first win in the beginning. It wasn’t guaranteed but I put in the effort, stuck with it, and things worked out.
3. Nate Dame has led SEO, content marketing, and influencer marketing campaigns for national and international brands. Now a regular speaker and columnist, Nate oversees client strategy and thought leadership for Propecta when he’s not too busy being husband and dad in Lake Geneva, Wisconsin.
We just finished a project that had some significant technical challenges, so that required some substantial effort up-front. The client knew they were taking a bit of a risk.
There were a lot of technical challenges that needed to be cleaned up, and we weren’t sure exactly what the impact would be on organic search: if it would be immediate or if it would take a while. And actually, this time, it was immediate. We finished up and by the end of the second month we saw a huge jump in rankings and traffic.
That doesn’t always happen, of course. Most projects need daily changes and updates, and when we look back at the end of a year, we see big improvements. There is measurable growth each month, but by the time we can compare year-over-year, the total traffic or business impact becomes really significant.
That’s what SEO really is. It’s the ability to snowball growth and continue to build traffic over time. Most projects are slow, but substantially impactful over time.
Haha, running a start up, hopefully.
5. Jeet Banerjee is a 23 year old serial entrepreneur, digital marketing consultant, TEDx speaker and best selling author. Jeet began his journey at the age of 17 when he launched a multimedia agency before selling it two years later.
There has been many times where I've invested 4-6 months of time in a project and the return from it was absolutely zero, I just got the experience and knowledge. Other times, I've been able to turn a project into a massive success within just a few months.
This happens a lot in building relationships with influencers. I worked for a long time to build a relationship with Rand Fishkin.I'd been working on a regular basis to build a relationship with him, and we'd started to interact with him, but hadn't gotten to the point where he knew who I was, but hadn't yet begun to share my content.
Then after many months, of trying to do that, I saw this post from Rand: Free Linkbait Idea on Web Analytics in November 2006. If you look at this post, Rand is throwing out an idea for someone to do a study that will yield a huge amount of traffic and links.
If you go to the post and sort the links based on oldest to newest, you'll see that I was the first comment, and here is what I wrote: “You have a volunteer. Sent you an email about it. Eric”.
I then followed through and executed the study. I published that report in August 2007 the Web Analytics Shootout.
So that was great. Rand helped share the report, as he said he would and started to pay more attention to me after that.However, the real payoff came in December 2008. At SES Chicago, Stephan Spencer approached me about joining together with him, Rand, and Jessie Stricchiola in authoring The Art of SEO.
This led me to be a co-author of that book, which published its first edition in October 2009, and now it's on its 3rd edition as of October 2015.This was a huge lift in visibility for me, and patience in building the relationship and waiting for the benefits was essential to success.
7. Zeb Welborn is the founder of Welborn Media and The Tutoring Solution, he is the host of The Defining Success Podcast, author of The Social Golf Course and creator of the Sharing Your Passion Essay Scholarship contest.
This is an interesting question. I think everything I do is putting in significant effort which I will pay off down the line. Probably the most obvious examples are my book, The Social Golf Course and my podcast, The Defining Success Podcast.
Both required an immense amount of upfront effort which paid and are still paying dividends. As a business owner, we're constantly doing things to grow our businesses which don't reap tangible benefits immediately.
Starting any blog.
9. Adam Steele At 22, with no previous business experience, Adam left his day job to chase the dream of business ownership. He started out by peddling Gmail address’ by the bundle. Today, he leads a team of 30+, remote team members, runs 2 successful companies (is currently building 3, 4 & 5) and hosts The Steele Entrepreneur Show.
Starting a business and any other subsequent businesses since.You’ve been tasked with redesigning the company’s brand strategy from the ground up. Walk us through your process.Majority of the time will be spent getting to know the client, visit their office, meet staff and understand their business. What are their goals, challenges, KPIs? Try to sit in on some meetings, after work events, and pick up on their vibe/culture. A lot of this can even be accomplished remotely. The rest is pretty typical. Stylesheets, mockups, etc.
Probably on some Google penalty recovery sites you work for hours and hours to rebuild a sites link profile, content and fix technical issues and it can take months for Google (example recovery project attached to show you time it can take).
11. Carla Johnson helps marketers become storytellers. She works with companies to develop frameworks and build teams to tell better stories in order to develop deep relationships with customers and employees, create delightful experiences for audiences and generate top-line revenue.
Her clients include Motorola Solutions, Dell, Emerson, VMware, Western Union, American Express, the U.S. Army Corps of Engineers and other corporate, government and nonprofit organizations.
Named one of the top 20 most influential content marketers, one of top 25 business-to-business marketers, and one of the top 50 women in marketing, Carla is the co-author of Experiences: The 7thEra of Marketing, which teaches marketers how to develop, manage and lead the creation of valuable experiences for their organizations.
She also serves as the Vice President of Thought Leadership on the Board of Directors for the Business Marketing Association, an instructor for the Content Marketing Institute and the Association for National Advertisers, is a frequent speaker and writes about creativity and innovation, the power of brand storytelling, and customer experience for the Content Marketing Institute, Chief Content Officer magazine, CMSwire and other media outlets.Follow her on Twitter @carlajohnson
I don't think about upfront time and how long it takes to pay off. I do the things I do because I love what I do. Some people say that it takes years to build up a network like mine, but it never felt like I was putting in work for a pay off.
I've loved the people I've met and worked with, and truly enjoy staying in touch with them. Overtime there's the payoff of rich relationships which has certainly helped me, because I value all of their opinions.
Learning is the same way. I hope that I always remain a student of marketing, business, people and life itself.
Yes, I had one very big project. It was a person who lives in the US and was born in Ukraine. His site was affected by Penguin and it used to bring him millions of dollars every year.
After a Penguin penalty, the site almost dead. I think I manually reviewed thousands of backlinks and added them to disavow file.
After the next algorithm update, some positions were recovered and the website started to bring in money again. Sadly, it is still not as effective as previously before it was hit with the penalty.
13. Jan Koch helps entrepreneurs set up systems grow their business online by leveraging today's technical capabilities, and free them from technical obstacles, so that they can focus on their main business.
In December 2014 I decided to run a virtual summit on WordPress.I spent three months of recording interviews, building the website, running promotions, and managing the event itself.Luckily my friend Navid helped me with it, but running this event took 4 months of work before I could reap the benefits.
Back when I started major reliance was on Google's AdSense program for our revenues. In December 2011 my AdSense account got deactivated and this fuelled a period of intense doubt and almost no earnings.I didn't give up on blogging and reappealed against the AdSense ban for more than 18+ times.
In the period of 1.5 years I kept on experimenting and then I had started freelancing and working for others in order to have a significant income source apart from Ad revenues!
Then after 1.5 years and constant reappeals I got my AdSense back and since then I never sat idle.
15. Maxwell Ivey is a 49-year-old blind gentleman who grew up in a family of carnival owners. All he ever wanted to do was to continue in his father’s and grandfather’s footsteps and be part of the family business.
It seems like I wait a long time for just about everything. Some of that is the time it takes for things to happen. And some of that is just the impatience that most people in business are familiar with.
I think one of the most dangerous myths in business is that success happens quickly. I know there are people who are better at getting results faster than others, but most of us have to do the same things every day for a while before we start to see results.
I have had rides sell in 30 minutes and I have had others that took more than a year. I have had two examples with my coaching business.
It took the better part of a year to organize an online presentation with the student blog society at Kent University. And it took over a year I think for a magazine article that featured me in New York Magazine.
I like to say that patience isn't the lack of wanting things, it's the ability to wait with peace.
For 5+ years he’s been known internationally for writing here on SEO 2.0 and blogs of Datadial.net, Positionly, Ahrefs, Hubspot, Google Blogoscoped among others (from About).
Oh my. With me SEO 2.0 ebook. I started writing it and ran out of money faster than I thought so I had to take on client work again and write it in my free time. It's been years! It's still not published.
Uh, yes. The first 10 years building my business! They say it takes 10 years to have overnight success and that is so true! Last year was our 10th year and it was our best in history.
Not our best revenue year, but our best profitable year…by far. It also was the year we finally figured out how to make money online. Now I can look forward to the next 10 years of profitability and hockey stick growth.
18. Gina Horkey is a married, millennial mama to two precocious toddlers from Minnesota. Additionally, she’s a professional writer and an online business marketing consultant with a decade of experience in the financial services industry.
Gina enjoys helping other freelancers gear up to quit their day jobs and take their side hustles full-time. If you’re interested in starting a freelance career, take Gina’s FREE writing course to kick-start yours today! Click here to get the first lesson sent to your inbox.
I think blogging in general fits into this category.Many people who start a blog and website give up at the six month mark when they’re not seeing the results they want to. Keep going – give yourself at least two years to make significant progress and treat yourself like a client by giving yourself deadlines and following through on them.I have a great post here about how actively blogging for a year aided in my business’ success.
I'd safely say that four years of slugging it out as a freelance writer to become a Managing Editor qualifies as ‘putting in significant effort’ to get success.
By utilizing social media, SEO and content management tools and strategies, companies are able to boost up their branding and engagement with their customers.
I always find it more gratifying when a prospect doesn't turn into my client right away. I know, it's kinda twisted. As Gary Vaynerchuck would put it, give more ‘jabs' than right hooks.So in most of my dealings, I would put in more efforts to be of help first before asking people to hire me or get my services. The ‘right hooks' may or may not always come, but it's always worth the wait.
21. Christi Tasker is drawn to luxury marketing by the rich, vibrant imagery. She loves the stunning photography and the attention to artistic detail that sets it apart.
A lifelong devotee of style, she knows instinctively what the luxury consumer wants to see and hear, and from her experience working with high-end designers, artists and manufacturers, she knows how to deliver it in a way that keeps people talking. (from: About)
Public relations. The reality is publications still take forever to make decisions and even when they do seeing the printed success is at least 6 months out.Websites and applications are pretty much the same. I see both completed in my own head so far in advance that they always feel “behind” to me.
22. Paul Johnson runs the leading blog for luxury travel, simply named A Luxury Travel Blog. Winner of Best Travel Blog in the Travelmole Web Awards as well as Best Travel Influencer in the Innovation in Travel Awards from WIRED magazine, Paul has worked in the travel industry for 30 years and has had his blog cited as "one of the best travel blogs in the world" and "best for luxury" by The Daily Telegraph.
Well, the blog was very much like that. In 2005, there were very few travel blogs out there. And those that there were, they were doing very different things to me. I'd probably been blogging for three years or so before I started to see any significant rewards for my efforts.
23. Fitz Gerard Villafuerte, RFP is a civil engineer who decided to quit the corporate world back in 2003 to pursue entrepreneurship.
His blog Ready To Be Rich, has won several awards, including the Best Business and Finance Blog at the Philippine Blog Awards.
He has also been recognized by Moneysense Magazine as among the Top 12 Most Influential People in Personal Finance in the Philippines.
He is a Registered Financial Planner and a resource speaker for corporate and socio-civic organizations in the country where he actively promotes entrepreneurship and financial literacy.
It took me a long time to be successful at blogging — by success I meant reaching my monthly income goal of at least P15,000 — which I achieved after around 14 months.I guess what really got me through was my passion for the niche that I had. When people started finding value with what I was writing, income opportunities began presenting itself.
Mainly with any content based website you are going to have to wait for the site to grow and rank organically.Unless you have a lot of money to put behind the site in terms of marketing, content creation and SEO is a very long and drawn out process.On the flip side, it's a great model because once it's up and running, you get a good amount of traffic and revenue for free.
As a marketing speaker and coach, he has been named as one of the “Top 50 Global Thought Leaders in Marketing and Sales” by Top Sales World magazine and as one of the “Resources of the Decade” for professional services marketing by Raintoday.com.
His book “Email Persuasion” has been the #1 selling book on email marketing for the last year or so on Amazon globally with over 100 five star reviews.
I’ve always been pretty good at balancing doing short term impact things to bring in immediate work with things with a longer term payoff.So blogging and building up my web presence until I was relatively well known took a good while, but I was never waiting: I always had other activities that were getting me in front of clients.
I started out with blogging, and it was honestly years before I started seeing any real reward for my efforts.If I were rational I would have quit after a year when I still wasn’t making any money, but I knew other people were succeeding with blogging, so I knew I had the potential to as well.I’m very glad I’ve stuck with it, because blogging has changed my life more than I had ever imagined possible.
My first company, Mirabilis Media, was built in 9 years. The first 3 years were just hustling.
He’s always been a music enthusiast and went one step further in his days as a metal head by creating an online site for Metallica, his favourite band.
Marko was just sixteen when his site became Denmark’s official Metallica fan club, which led to many musical adventures… and gave him a taste of online possibilities.
Isn't everything like that? Building an audience is like that. You start a site, you start publishing the best content you can, you start going out there and trying to interact and engage with an audience.You most probably won't see any big results in the first 5-6-7-8 months, but slowly the effort you've put in will start showing in visitor numbers, your influence and more.
I would say we experienced this with a dentist I worked with who had a really bad history with working with SEO companies who built him lots of bad backlinks which resulted in several penalties.It took a lot of effort and time to gain back all the ranking he lost. It never pays long-term to break Google’s rules.
30. John McElborough (@johnmcelborough) is one of the UKs most in demand digital marketers. He has delivered on search, paid media and conversion optimization campaigns for some of the UK’s most recognised brands as well as helping thousands of smaller businesses and start-ups succeed online through his writing, training and consultancy. He currently runs the online advertising agency Inbound360 and blogs at johnmcelborough.com
The first 3 years of Nifty were like that. I hustled. I went to events. I wrote a lot. I tried to become known and I caught some very lucky breaks. But, the first few years 12-14 hour days were the norm. That is a heavy price to pay for your body and mind.