05 Nov How to Stay Updated With the Latest SEO News According to the Experts
When you are in a dynamic industry such as SEO, you would understand the importance of staying updated always. Similar to all technology-based industries, the key to doing well in what you do is knowing what the latest industry updates are.
Now that we have established the importance of keeping ourselves informed, how do keep yourself updated? Do you have tricks and tips on how you keep yourself notified? In this list, SEO experts share how they do it. Let’s see what we can learn from them!
1. Eric McGehearty as CEO of Globe Runner, Eric goes above and beyond in order to achieve quantifiable results for clients. Founded in 2009 during a devastating economic slump, Globe Runner is one of the fastest-growing online marketing companies in Texas, and now employs a team of twenty elite individuals.
We have a fabulous team that reads all of the major publications each day and they always feed me with the must read articles. Most of all would be palling around with our lead strategist Bill Hartzer. I can always count on Bill to have the best insights.
2. Kent Lewis is President and Founder of Anvil, a consultancy specializing in measurable marketing that moves businesses forward. Under his leadership, Anvil has been recognized as an Inc. 5000 fastest growing private company as well as most admired, most philanthropic and a fastest growing company by and Portland Business Journal.
I rely on a variety of online publications, influencers and related resources like MOZ, SearchEngineLand, SEMpdx and attend or send my team to attend industry events like SMX, PubCon and SearchFest.
I read SEO roundtable daily, I chat and connect with SEOs via actual round tables, meet-ups and I also take the time to connect with people like Jennifer Hoffman who is passionate about the industry. SEO is a lot like graph theory and/or network science. If you are not connected to anyone, it is rare that you will learn anything.
I used to be in forums and feed readers every day. Now it’s less easy – my time is split between running an agency these days. But, I do use Twitter to follow those I really admire. They tend to be great curators of SEO content. I let them be my filter. I read what I see shared on Twitter. There are a few sites I still hit daily, like Moz and Search Engine Land. Search Engine Roundtable is really important to me as well. What Barry Schwartz does for the SEO community is incredible.
Honestly, I don’t. Well, not as much as I feel everyone else does. Let me qualify that. I see a lot of people obsessing over SEO news, the latest techniques and being part of the ‘scene’ commenting across all the major outlets on every topic. For me checking in once every month or so to see if there are any big headlines or updates on the roadmap is enough. When you operate SEO as part of a marketing team producing quality campaigns and activities which a include an element of, and lean towards SEO you generally don’t need to worry. I focus on exploring the wider marketing industry technology news, this is where the real opportunity lies. I remember coming across zapier the first time and thinking, “how can I use this for SEO”. That discovery was worth 1000 little tweaks based on the latest news. Watch your data, set up alerts for negative changes in traffic and rankings and focus doing, not reading.
Not so much these days, but just the regular search engine blogs and if I really want to get into the nuts and bolts of what Search Engines are doing I read SEO By the Sea.
I read a selection of literally hundreds of SEO and digital marketing blogs as often as I can. Because my average work day can be extremely busy and not leave a lot of time for reading during the day, I use Pocket to save things I want to read for later on my phone or tablet. I also find it important to read beyond SEO industry news to stay current on what is taking place in the verticals we commonly work across. Doing so allows me to understand wider vertical trends and then consider how to strategically apply SEO activity to take advantage of these.
9. Logan Lenz is a serial entrepreneur that innovates within the music and web industries. His first company is called Endagon Enterprises, which is a full-service web agency that also builds its own web properties.
He also owns and operates a humor t-shirt website called Iced Tees and have helped to start a handful of other businesses.
My morning routine is to read through my favorite marketing blogs. These include, but are not limited to – Moz, Search Engine Land, etc.
I read a lot. I want to stay up to date on everything within SEO. One way to do that is also by writing about SEO myself. I also go to conferences and we do experiments in-house to check out theories, ideas and tools.
I check 18 sites regularly each day. Some of these are: Content Marketing Institute, Search Engine Land, Marketing Land, Search Engine Journal, Moz, Boost Blog Traffic, Quick Sprout, Crazy Egg, Entrepreneur, Forbes, Buffer Social. I also check out a few Google+ groups. I find this network to be the best for community-based news, much better than Facebook.
Following thought leaders on Twitter, attending events, reading news blogs and Google’s own announcements helps a lot. One of the nice things about the SEO industry (at least in London) is the sense of camaraderie you have with other SEOs. There’s a great sense of community and sharing which I don’t think you get in many other industries.
Personally, I use Twitter and Facebook to follow the main online marketing news outlets and also 2 or 3 email newsletters.
Well, this last few months I have been traveling from conference to conference, I also have a particular set of industry news sites I keep up with. Not to mention, there are a few industry people that I correspond with to share Ideas and discuss issues on a regular basis.
I follow the Moz blog, Search Engine Land, and I have a good network of SEO expert friends I lean on occasionally.
I have a number of alerts that I subscribe to and I make a habit of reading as widely as I can every week to keep abreast not only of what’s happening on Google but in the wider Digital and Marketing environment as well.
17. Peter Attia's primary focuses are acquisition and engagement channels, including User Engagement, A/B Testing, Product Engagement, SEO, Content, and Email. I’ve also managed paid acquisition channels with multi-million dollar budgets in Google Adwords, Bing Ads, and Paid Social Media channels.
I set aside some time each day to skim through various article sources and see if any headlines pop out. Marketing Land, Inbound, Growth Hacker, Twitter, etc. To be completely honest, most of it’s absolute crap. Everything is written 17 times over with a different click baity title. However, there’s occasionally some hidden gems about new tactics or updates that I wouldn’t have heard about otherwise.
MOZ, SEJ, and Twitter are my main sources.
Twitter mostly. Luckily, most SEOs are also on Twitter and they share what they think is helpful or interesting. It’s also a great place to have a conversation in the spur of the moment. I’ll also check my RSS feed once or twice a day, and read a few things there if they didn’t show up on Twitter already.
I spend an hour or two each week reading through a few publications (Inbound.org, Moz, Search Engine Land, etc.) to stay up to date with the latest news and tactics. I also keep an eye on what Google’s official channels are posting – Google content is essentially propaganda (you have to read between the lines) but it is the official word and deserves careful consideration.
I follow the idea of “Eat like a hummingbird and poop like an elephant”, so while there are a lot of places out there – blogs, forums, etc – with smart SEOs sharing and discussing real, valuable issues, that information is often hidden amongst bad information and yet another port, article, or thread on issues we’ve had answers to for years. As a result, I limit my SEO industry news sources to as few sources as possible and instead try to make the most of the information they put out.
I read many other publications and speak with influential guest bloggers on a daily basis. Our team also has weekly editorial meetings and our content community manager is taking a big part in helping me construct a long-term content calendar as a proper digital publication should have. That said, events are the most valuable way for me to identify trends, connect with influencers, and keep track of the latest news.
I make time to read the best SEO blogs.
24. Chris Long help companies integrate Sourcing and Recruitment into their Talent Strategies and Workforce PlanningProcesses. By leveraging Social Media / Social Networks and Communities, I create and deliver directsourcing, candidate attraction, employer branding and content marketing projects.
I’m all about automation and efficiency so it’s vital for me to get the most important industry news in the shortest amount of time possible. I do this in two ways:
- Moz has a great bi-weekly email that aggregates their favorite 10 articles from the industry. In a single email, I know I’m getting some of the best online marketing news.
- I have a saved search on BuzzSumo that pulls articles with the most social shares from publications I read (Search Engine Land, AdWeek, Search Engine Watch etc). This allows me to see what news is the most talked about across multiple sources in one view.
Updates via moz, Search engine land and several specific blogs such as backlinko.com
Call me primitive, but I just bookmark the best SEO blogs and sign-up to certain newsletters. I keep an eye on sites such as MOZ and the SEO Round Table for news, and follow individuals such as The Kaiser Sage and Viper Chill for tips.
This is the biggest challenge of having a career in search engine optimization. And the answer is not a simple one. Of course, it starts by staying tied in on the most popular thought leaders and industry websites, like Moz, Search Engine Journal, Search Engine Watch, Search Engine Roundtable, the Content Marketing Institute, and Social Media Today. But it takes much more than reading blogs and articles to do it. Content curation sites add a ton of value, in that I can follow other smart online marketers and get quick access to the very best content. But the single most valuable place to learn is in groups and on discussions online (think LinkedIn, Facebook, etc.). Dialogue is key in this industry. Each of us will draw unique conclusions from the same change by Google or other industry players, and the more exposure one has to a wider variety of those opinions, the stronger they can be at SEO and inbound marketing as a whole.
I mostly read online blogs such as Moz.com, Search Engine Journal, Quick Sprout etc… The best advice I can give is to read a selection of blogs at the appropriate level for your expertise.This will expose you to a selection of ideas from different viewpoints. Moz's you moz blog is particularly helpful, since it is full of high quality ideas from a range of SEO professionals. If I read something I like, I always try to check out the author's blog too.
I think like most SEO people it is a combination of following the right people and organizations on social media (especially Twitter), subscribing to various SEO newsletters, while attending conferences and local search marketing events. While it is certainly important to follow the current industry news, I believe it is also important to be innovative. Anybody can follow the same tried and true strategies being employed by every other agency out there, but to really move the needle, it involves taking some risks, coming up with your own theories and techniques and then testing them out.
I follow the usual suspects on Twitter (Searchengineland, Rand Fishkin, Barry Schwartz), but most of my updates these days come from my super-smart employees, who monitor the industry news and call out topics that are relevant to our clients.
I regularly follow the authority SEO blogs like Search Engine Land and Marketing Land, attend conferences to interact with my peers and Of course read the Google blogs to keep updated about the algorithmic updates.
For the most part – I try to talk to people a lot. BigSEO community on Reddit is a nice place to visit regularly. Different SEO forums is a great place too. And of course conferences. Nothing beats talking in person to people who “get shit done”
Twitter! Follow the right people and make time to watch your feed. It’s the best curation you can get and a worthwhile time investment.
I read a variety of SEO/marketing blogs and frequently visit a few different SEO forums. I also attend conferences once or twice a year. As well, at Elementive we’re constantly reviewing search result pages and reverse engineering how websites are ranking. Doing that kind of work and running our own tests on search result pages is an incredibly great way to spot new trends and changes that are occurring.
I stay updated with the latest news, truly, just by reading. I check Search Engine Land every single day to see if there is any news I need to know about, and then I go and research the news if I think it is applicable to me. I have Google Alerts set, but it’s really just about creating a habit of reading and checking the blogs that works for me.
Firstly, I’d read the likes of Rand Fishkin, Michael Martinez, Eric Ward and Bill Slawski. Very few others have the insight, and it’s not really industry news as such (which bores the life out of me), it’s actual game-changing insight or (in the case of Martinez), cut-the-bullshit-realism. Secondly, I’d look at what the black hats are doing. They’re clever people who have invested a lot of money in their activities. Their insight is fantastic and what they do is brilliant. I’d never condone it, of course, but they never get the credit they deserve.
I read a lot of blogs, am smart with curating my Twitter feed, and see what some groups I am involved with are saying and seeing. Now that I’m consulting again, I have more insight across verticals which is something I missed inhouse.
I generally find out about SEO industry news through my feeds and social media buzz (such as through some targeted Facebook groups in my industry that I belong to). I generally find that anything I need to know filters through these channels, and this way, I don’t need to spend an inordinate amount of time specifically reading/searching for SEO news.
Twitter is my main source of the latest industry news and trends, although LinkedIn is a close second. I have a list set up on Twitter which contains all the people and accounts I follow from the SEO world. I tend to take a look at least a few times a day, particularly going to and from work. I also share anything interesting with colleagues and vice versa which allows the opportunity to discuss as a team how to apply something to a specific client.
A lot of reading and staying in touch with industry influencers.
Oh, god. There’s way too many blogs, commentaries, podcasts, videos and news websites to list. At one point or another, I’ve subscribed through most of the big names – Search Engine People, Moz, Search Engine Land, Search Engine Watch and so on – but I’m pretty quick to drop them if what they recommend isn’t working for me. I like to keep my regular reading fresh so anything I list now probably won’t be true in a couple weeks. Oh, I forgot one big resource. In the past the SEO and BigSEO subreddits were packed with spam. However, since they’ve banned links, they’ve become great places for genuine discussion
I read from a selection of about 300 blogs – skimming & scanning mostly and then reading the ones that make the cut. I also read the frontpage of Inbound.org daily and participate in the community there and on Moz. That pretty much keeps me up to speed. When I get a few minutes I like to jump in Twitter chats but it’s too few & far between at the moment.
I’m from a small country called Denmark, and although we have several good blogs and pages about the subject, I often go to the American blogs and sites, because they are usually a few steps ahead.
46. Gary Andrew Lacanilao is an Online Marketing, Lead Generation, and Marketing Development Consultant, a Former Co-Founder of Maxweb, Inc. and Clever Outsourcing, with nine strong years of experience.
Gary spent years in White/Private Label industry and worked with over 3000 online marketing, advertising, cloud computing, MLM, web design, hosting, and business agencies.
You simply read and learn from it. But when I say read and learn that includes:
- Calibrate and Innovate
- Integrate other marketing efforts
- Ask for someone's opinion